Senior Manager, Acquisition

Neo Financial; Toronto; On-site; CAD 80,000 - 100,000; Full time

Job summary

A fast-growing fintech company in Toronto is looking for an experienced performance marketer to manage substantial digital budgets across various channels. The ideal candidate will possess 5-7 years of relevant experience and have a proven track record in demand generation and user acquisition. We're seeking someone with deep analytical skills who can apply insights to optimize spending and achieve ROI targets. If you're resourceful and thrive in a dynamic environment, this role could be a fit for you.

Benefits

Equity through stock options

Inclusive climate

Qualifications

• 5-7 years of related experience in performance marketing or consulting.
• Experience with Web & App Tracking/Attribution.
• Deep familiarity with CPA, CPC, CPM, and LTV.

Responsibilities

• Manage multi-million dollar monthly digital budgets across various channels.
• Establish forecasts and budget recommendations and adjust tactics quickly.
• Work closely with agencies to optimize media buying.

Skills

Performance marketing

Demand generation

User acquisition

Funnel analytics

Attention to detail

Tools

Excel

Google Sheets

Job description

Join us to build a more rewarding financial future for all Canadians

At Neo, we’re on a mission to build a more rewarding financial future for all Canadians. Life at a rapidly scaling tech startup isn’t for everyone. It’s complex, fast-paced, high-pressure, but also incredibly fulfilling. Since its founding in 2019, Neo has gained incredible traction and is one of the fastest-growing fintech companies in Canada.

• #1 on Deloitte’s Technology Fast 50 for 2023, 2024, and 2025 — the first company ever to achieve a three-peat at the top!
• #1 Fastest Growing Company in Canada for 2024 by Globe & Mail
• Top-ranked mobile apps and credit cards
• Team of 500+ people
• 1M+ customers
• 10K+ retail partners

What you’ll be Doing

• Manage multi-million dollar monthly digital budgets across all performance marketing channels including Paid Search, Paid Social, Affiliate, Display, App Install Campaigns, SEO, Referrals, TikTok scaling, and Facebook
• Establish channel forecasts and budget recommendations, with the speed and ownership to adjust tactics and strategies quickly based on learnings and opportunities
• Work closely with agencies and in-house team to optimize media buying in effort to hit aggressive growth targets in a cost-effective manner
• Direct and manage agencies to achieve goals and ROI targets
• Maintain and monitor key metrics across channels including budget pacing, New Customers, LTV, and CAC
• Manage an experimentation roadmap to optimize performance including A/B creative tests, incrementality tests, and spend scaling tests
• Test new channels and technology to identify incremental audiences and inventory for accelerating growth
• Bring expertise in house and build our internal muscles vs relying on outside agency talent
• Manage budget and forecasting, including analysis and detailed metrics between spend and performance, providing recommendations on how best to capture ROI
• Maintain an open, flexible, and results-driven team culture that drives value and growth in each individual

Who we are Looking for

• 5-7 years of related performance marketing, demand generation, user acquisition and/or consulting experience
• Experience with Web & App Tracking/Attribution
• Deep familiarity with CPA, CPC, CPM, and LTV
• Highly proficient in Excel / Google Sheets, as well as a strong grasp of funnel analytics, A/B testing, and metrics driven performance marketing
• Experience in managing large consumer marketplaces or consumer digital brands
• Deep understanding of organic and paid marketing channels
• Outstanding ability to think creatively, identify and resolve problems
• Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
• Ability to synthesize complex ideas into actionable recommendations for senior executives

Working at Neo:

The people who thrive at Neo are resourceful, growth-oriented, and driven to win. We hold ourselves to high standards because we’re on a mission that matters: to build a more rewarding financial future for all Canadians. As individuals and as a team, we constantly challenge ourselves and each other to raise the bar and deliver exceptional experiences for our customers. Our commitment to customer success drives everything we do, from building world-class products to providing exceptional support at every step of their journey. If this resonates with you, keep reading.

We trust, respect, and support each other. This means honest conversations, constructive input, and empowering each other to move fast and think big. You’ll be surrounded by people who push you to be your best. We primarily collaborate in person across our Calgary, Winnipeg, and Toronto offices, where ideas move quickly and teams build momentum together. As we continue to scale and evolve, we’re looking for builders, innovators, and problem solvers who thrive on challenge–people who would rather blaze a trail through uncertainty than follow a well-paved path.

All team members have a stake in Neo’s success and earn meaningful equity through stock options. This ownership mindset is at the heart of everything we do — when Neo grows, we all grow. If you’ve heard that Neo employees work hard, it’s true. We hold ourselves accountable for delivering on our commitments to our customers, partners, and each other. Working at Neo means taking ownership of your work and driving results, knowing that your contributions directly impact the company’s success.

Apply with us:

We believe in equal opportunity and are committed to creating an inclusive climate where everyone can thrive. Customers trust us with their finances, so successful candidates for this position will be required to undergo a security screening, including a criminal records check and a credit check.

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