Senior Key Account Manager - Walmart

Ferrero International S.A.; Toronto; On-site; CAD 85,000 - 110,000; Full time

Job summary

A leading international confectionery company is seeking a Sr. Key Account Manager to oversee strategic business plans for Walmart in the Greater Toronto Area. The role demands strong expertise in the CPG industry, analytical skills, and a relationship-focused approach to drive business growth. Ideal candidates will have a Bachelor's degree and a minimum of 4 years' experience in key account management, particularly with Walmart. This remote role offers opportunities for professional development and mentorship.

Qualifications

• 4+ years experience in CPG/FMCG industry.
• Knowledge of Grocery business and distribution network.
• Experience selling to Walmart.

Responsibilities

• Lead strategic business plans for Walmart.
• Ensure in-store excellence in merchandising and pricing.
• Develop and mentor a Key Account Analyst.

Skills

Consumer Packaged Goods knowledge

Analytical abilities

Negotiation skills

Presentation skills

Customer relationship management

Education

Bachelor’s degree

Tools

MS Office

Excel

Walmart retail link systems knowledge

Job description

Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella, Tic Tac, Ferrero Rocher, Raffaello, Kinder Bueno and Kinder Surprise. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 40,000 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.

About the Role :

As the Sr. Key Account Manager, Walmart , you will take the lead in developing and executing strategic business plans for the Walmart, aligning your initiatives with Ferrero’s annual objectives and trade targets. You will be the driving force behind achieving in-store excellence—ensuring that shelving, distribution, merchandising, and pricing consistently meet performance benchmarks.

In this role, you will stay ahead of market trends and competitor movements, using your insights to adapt strategies that keep Ferrero competitive and agile. You will communicate these strategies across the retail organization, ensuring flawless national execution by collaborating with cross-functional teams to deliver optimal results.

Beyond strategy, you will also play a pivotal leadership role by mentoring and developing a Key Account Analyst. You will guide them in managing and co-leading analytical support for the entire team—empowering them to conduct deep-dive sales analyses, generate impactful reports, and deliver actionable insights that fuel business growth. Together, you will ensure data integrity and relevance, supporting smarter decision-making across the organization.

This role is Remote, but should be based in the Greater Toronto Area for access to the Customer.

Main Responsibilities :

Budget & Strategy

Align trade spend with business objectives and topline targets

Propose volume expectations and develop annual business plans

Monitor budget performance and ensure compliance with spending guidelines

Client & Relationship Management

Act as key contact for Category Buyers, building strong trade relationships

Collaborate cross-functionally with Sales, Merchandising, and Marketing teams

Share sales plans and marketplace insights with Sales Leadership

Maintain high-level customer engagement to drive mutual growth

Customer Development

Build and execute customer OGSTs and Triple Win strategies

Identify growth drivers by category and store format

Recommend actions to improve logistics, credit, and overall client management

Address performance gaps with tailored solutions (e.g. pricing, events, profit mix)

Support Joint Business Planning (JBP) and initiate new customer relationships

Inventory & Activity Planning

Forecast costs and manage item-level demand

Monitor promotions, pricing, and sell-through performance

Recommend store-level inventory adjustments to maximize sales and freshness

Maintain weekly inventory reports and optimize field force coverage

Negotiation & Promotion

Prepare and present contracts for assigned clients

Develop sales arguments with Trade Marketing and Category Management

Negotiate and implement promotional plans aligned with brand strategy

Communicate channel strategies and promotional plans to customers

Resolve operational issues and ensure business continuity

Design retail coverage strategies and execute Ferrero’s freshness policy

Influence decisions through sales data, market trends, and category insights

Conduct post-program analysis and recommend improvements

Support planogram development and strategic planning initiatives

Recruit, coach, and develop team members, fostering a high-performance culture

Manage a direct report (Analyst), providing mentorship and strategic guidance

Drive professional development and maintain a succession plan

Who we are looking for :

• Bachelor’s degree with 4+ years experience working within the CPG / FMCG industry
• CPG market, customer base and market dynamics knowledge
• Knowledge of Grocery business and distribution network
• Experience selling to Walmart
• Analytical abilities and data proficiency with original thought to interpret
• Excel, database management, macro’s abilities
• Strong knowledge of MS Office software
• Knowledge and Experience of Walmart’s Culture and operating guidelines
• Walmart retail link systems knowledge and experience via field experience or Home Office
• Skill in budget preparation and fiscal management
• Skill in planning, organizing, and implementing a range of sales promotion programs and / or events
• Experience with category management and trade marketing
• Negotiation, presentation and financial skills

How to be successful in the role and at Ferrero :

Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world.

Diversity Statement

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.

Accommodation

Ferrero Canada will accommodate the needs of applicants with disabilities throughout all stages of the selection process. If you need accommodation during the recruitment process, please advise the HR Representative. Information relating to the need for accommodation and accommodation measures will be addressed confidentially.

Mohammed | Sales and Business Development

Introducing Mohammed, a driven professional from South Africa working in our Global Sales, Business & Development team. Mohammed's entrepreneurial spirit has been evident since childhood. Even as a young boy, he would upgrade and invest by selling his unwanted toys, igniting his passion for sales and business development.

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