Senior Demand Gen Manager: Build a Scalable B2B Growth Engine

Metergy Solutions; Toronto; On-site; CAD 90,000 - 120,000; Full time

Job summary

A leading submetering provider is seeking a Senior Demand Generation Manager in Toronto to build and lead their demand engine for the Canadian and U.S. markets. This strategic role involves developing and executing integrated marketing campaigns to drive qualified leads and revenue growth. Ideal candidates will have 5-8 years of experience in B2B demand generation, along with strong analytical skills and hands-on expertise with marketing automation platforms. Comprehensive benefits and a competitive salary of $90,000 - $120,000 offered.

Benefits

Fully company covered health and dental benefits from day 1

Company funded Health Spending Account

Deferred Profit Sharing Plan (DPSP) and RRSP Matching

Support for continuous learning

Paid personal and sick days

Summer hours

Company sponsored social events

Qualifications

• 5–8+ years in B2B demand generation, performance marketing, or growth role.
• Hands-on experience building integrated campaigns across digital platforms.
• Strong analytical & funnel optimization skills.

Responsibilities

• Develop the demand generation strategy aligned to target markets and revenue.
• Build inbound and outbound lead engine across multiple channels.
• Own campaign execution across various marketing channels.

Skills

B2B demand generation

Performance marketing

Analytical skills

Salesforce expertise

Campaign execution

Tools

Salesforce

HubSpot

Pardot

Job description

A leading submetering provider is seeking a Senior Demand Generation Manager in Toronto to build and lead their demand engine for the Canadian and U.S. markets. This strategic role involves developing and executing integrated marketing campaigns to drive qualified leads and revenue growth. Ideal candidates will have 5-8 years of experience in B2B demand generation, along with strong analytical skills and hands-on expertise with marketing automation platforms. Comprehensive benefits and a competitive salary of $90,000 - $120,000 offered.