Senior Creative

The Brand Power Company; Toronto; Hybrid; CAD 75,000 - 95,000; Full time

Job summary

A leading advertising agency in Toronto is seeking a Senior Creative to lead the development of compelling ad content across multiple platforms. The ideal candidate will have a strong background in creative writing, leadership, and a robust portfolio showcasing diverse work. This role offers a competitive salary, hybrid work model, and generous leave entitlements in a dynamic, inclusive environment.

Benefits

4 weeks annual vacation

Full medical benefits

Flexible hybrid work model

International career opportunities

Qualifications

• 5 years of industry-relevant experience with a strong portfolio showcasing diverse creative work.
• Ability to write strong, persuasive copy for various audiences and platforms.
• Confidence when presenting to clients and pitching ideas.

Responsibilities

• Craft compelling copy and develop innovative creative concepts.
• Present impactful creative pitches to FMCG marketers.
• Guide projects from initial concept through to final delivery.

Skills

Creative writing

Leadership

Client presentation

Communication skills

Proficiency in Adobe Creative Suite

Time management

Education

Post-secondary education in advertising/media/communications/marketing

Tools

Adobe Photoshop

Adobe Illustrator

Adobe Premiere Pro

Adobe After Effects

MS Office

Job description

Overview

Work for an iconic brand in a truly global environment

Drive creative excellence across diverse media and platforms

Industry-leading benefits package – 4 weeks’ annual vacation, full medical benefits & 3 days remote per week

The Role

Are you a dedicated, multi-talented Senior Creative who’s passionate about crafting compelling content and inspiring excellence? Reporting to the SVP - Creative & Production, you will lead the creative development of ad content for our clients throughout The Americas and Europe.

You’re not only a proven Copywriter but possess a strong portfolio demonstrating your ability to conceptualize and execute impactful campaigns across various media. You also have the experience and a strong desire to lead, develop, and inspire a small high-performing team to deliver exceptional results for our clients.

The advertised role is for a new vacancy.

The Brand Power Company

The Brand Power Company pioneered Third-Party endorsement advertising and has been the absolute global leader in educational ad content for 34+ years. Working with the world’s biggest CPG and OTC brands, our platforms, including Brand Power, Medifacts and Experts Review, have driven phenomenal sales growth for the world’s largest tier-one marketers across all media touchpoints from TV, digital/social to our latest innovation, Augmented Reality at Point of Sale. True to our origins of providing maximum time and cost efficiencies, and measurable ROI, we also run the world’s largest e-community of shoppers. Hometesterclub.com is the only global partner delivering ratings & reviews, user-generated content, insights, word-of-mouth, research, and compellingly authentic rich video content for brands worldwide. We’re all about expert testimony and peer-to-peer endorsement that can say more about a brand than a brand could ever say about itself. And the only measure of our success is the sales success of our clients. As big fans of authenticity – not just in the solutions we provide, but in the people we welcome to our team – we’re looking for a genuine team player who shares our love for collaborating, creating, and celebrating awesome results for our clients.

Responsibilities

• Crafting compelling copy and developing innovative creative concepts for a variety of audiences and media touchpoints, including broadcast, digital, social, and web.
• Developing and presenting impactful creative pitches to leading FMCG marketers, effectively articulating creative vision and strategy.
• Working closely with an in-house team (sales, producers, editors etc.) to guide projects from initial concept through to final delivery, ensuring creative integrity and excellence.
• Leveraging AI tools for content generation, workflow automation, and data-driven insights to support ideation, drafting, editing, and asset management within creative processes.
• Liaising with internal and external stakeholders regarding creative deliverables, including storyboards, animation, motion graphics, and guiding post-production from offline edit to final mastering.
• Directing content and providing creative support on set, ensuring the vision is executed effectively.
• Demonstrating leadership by supporting colleagues through knowledge-sharing, guidance, and coaching to help build skills and capability.

Our Philosophy

What you can do is more important to us than what you have done previously. We value an open mind, a desire to succeed and good old-fashioned hard work over a laundry list of skills. If you think you have what it takes but don’t tick every box, we absolutely encourage you to give us a shot. We’d love to meet and get to know the real you, as well as see what else is in your toolbox.

Our Qualifications & Experience Wishlist

• Post-secondary education in advertising/media/communications/marketing or a related field; or equivalent combination of education and experience.
• 5 years of industry-relevant experience with a strong portfolio showcasing diverse creative work.
• Ability to write strong, persuasive copy, tailored to a variety of audiences and platforms.
• Proven experience in creating content for different formats, including social, digital, broadcast, and web.
• Confidence when presenting to clients and pitching ideas, with a track record of successful creative presentations.
• Experience in on-set directing and guiding post-production processes from offline to final mastering.
• Excellence in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects).
• Proficiency in the use of AI tools for creative ideation, content generation, and workflow optimization.
• Exceptional communication skills (additional language(s) considered an asset).
• High level of initiative and self-motivation.
• Outstanding time management skills.
• Proficiency in MS Office.

Our Benefits

• A competitive salary, loads of leave entitlements (including 4 weeks annual vacation), and full medical benefits.
• Hybrid work model from home/office available (e.g. 2 days at the office, 3 days from home).
• A relaxed and fun advertising agency environment where individual input and continuous two-way feedback is part of how we work.
• Excellent international career opportunities in a high-growth company.

We’re big fans of authentic

Diversity and inclusion are fundamental to who we are, and what makes us tick. We recruit and reward people based on capability and performance. We don’t discriminate based on race, gender, sexual orientation, gender identity and/or expression, lifestyle, age, educational background, national origin, religion, or physical ability. You may think we care about your purple hair or love of cats, but we don’t. We believe treating everyone with authenticity and respect simply gives us the best chance of delivering success.

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