Senior Consumer Insights Manager

eBay Canada; Toronto; Hybrid; CAD 100,000 - 130,000; Full time

Job summary

A leading ecommerce platform is seeking a Senior Consumer Insights Manager based in Toronto. This role will champion the voice of consumers, lead global research for the Motors business, and drive strategic insights to enhance customer experience. The ideal candidate has over 10 years of consumer insights experience, a solid educational background, and robust communication skills. This position offers a hybrid work environment with travel opportunities.

Benefits

High-impact strategic role

Diverse, distributed team

Hybrid work environment

Qualifications

• 10+ years of proven experience in consumer insights.
• Deep knowledge of qualitative and quantitative research globally.
• Experience or a passion for the automotive category.

Responsibilities

• Translate business questions into research strategies.
• Synthesize insights into compelling narratives.
• Drive thought leadership and influence global decision-making.

Skills

Consumer insights expertise

Research design skills

Analytical mindset

Effective communication

Team leadership

Education

Bachelor’s degree in Market Research or related field

Job description

Overview

eBay is a global ecommerce platform serving buyers and sellers in more than 190 markets. We aim to reinvent the future of ecommerce and drive economic opportunity for all.

About the team

eBay is looking for an experienced Senior Consumer Insights Manager to join Global Consumer Insights. This critical role champions the voice of consumers and leads global research for the Motors business (including automotive parts & accessories and vehicles), delivering insights that shape key business strategies and ensure consumer-centric decision-making. The role also leads the Global Consumer Insights Categories and manages two other researchers, creating synergies across categories. This position reports to the Senior Director, GCI, and is accountable for driving customer experience improvements for both new and existing customers across US, UK, and Germany.

What you will accomplish:

What you will accomplish :

Responsibilities

• Consumer Insights Strategy & Execution – Translate business questions into research strategies; design primary and secondary research (qualitative & quantitative) to uncover consumer needs.
• Partner with internal and external researchers and lead cross-functional global research projects to influence customer acquisition, retention, and engagement.
• Synthesize primary research, behavioral data, and analytics to create an integrated view of consumers and potentially advise segmentation, product development, and go-to-market strategies.
• Storytelling & Communication – Synthesize and distill insights into compelling executive-level narratives and present findings with confidence, clarity, and impact.
• Partner with cross-functional teams to champion customer needs, ensuring a deep organizational understanding of behavior and preferences.
• Executive Partnership & Business Impact – Establish a regular cadence of executive insights discussions; build trusted relationships with senior leaders in Product, Marketing, Operations and Strategy to understand challenges and priorities, define the research roadmap, and drive actions through insight delivery.
• Drive thought leadership and influence global decision-making by ensuring insights are culturally and regionally relevant while maintaining global consistency.
• Team Leadership – Lead two other insights team members and build synergies of insights across categories.

Qualifications

• 10+ years of proven experience in consumer insights (not just analytics).
• Bachelor’s degree in Market Research, Business, Statistics, Economics, Psychology or a related field.
• Deep knowledge of designing, planning, and conducting qualitative and quantitative research globally beyond the US.
• Strong strategic and analytical mindset with the ability to identify opportunities and influence business priorities.
• People management experience.
• Experience or a passion for the automotive category is a must.
• Experience in online retail, tech, or marketplace ecosystems is highly desirable.
• Proven success in navigating matrixed organizations and building cross-functional relationships.
• Excellent communication and executive storytelling skills, able to influence at all levels.

Why Join Us

• High-impact strategic role influencing seller experience at a global scale.
• Diverse, distributed team focused on insights-led decision-making.
• Hybrid work environment in Canada (Toronto) or US (Salt Lake City, Austin) or Remote US.
• Willingness to travel to the US West Coast (eBay HQ) at least bi-monthly and to other locations in the US and Europe as needed.

Equal Opportunity & Accessibility

eBay is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive and innovative workplace for all employees. If you require accommodation during the application process, please contact us. View our accessibility statement to learn more about eBay’s commitment to digital accessibility for people with disabilities.