Senior Analyst, Category and Shopper Development

Nestlé; Toronto; On-site; CAD 70,000 - 90,000; Full time

Job summary

A leading food and beverage company in Toronto is seeking a Senior Analyst to drive category growth through actionable insights. The ideal candidate will have 3-5 years of analytical experience in CPG and proficiency in Nielsen Discover. Strong problem-solving skills and attention to detail are essential. This role offers a hybrid work arrangement and a comprehensive benefits package.

Benefits

Health and Dental benefits

Company matched pension plan

Three weeks of Vacation

Flexible work arrangements

Educational Assistance

Bonus eligibility

Discounts on company products

Qualifications

• Minimum of 3 to 5 years of combined sales and analytical experience.
• Experience in Consumer Packaged Goods (CPG) is a key asset.
• Proficiency with Nielsen Discover required.

Responsibilities

• Conduct analysis for customer and portfolio segmentation.
• Provide insights to enhance category growth narratives.
• Develop metrics for Shopper Marketing initiatives.

Skills

Sales experience

Analytical skills

Collaboration

Problem-solving

Attention to detail

Communication skills

Education

Post secondary education in Business Administration (Sales, Marketing, or Finance)

Tools

Nielsen Discover

Shopper Intelligence

Data analysis tools

Job description

Senior Analyst, Category and Shopper Development

Position Snapshot
Business area: Nestlé Canada
Location: North York, ON located at 25 Sheppard Ave W, North York, ON M2N 6S8
Hybrid

A little bit about us

While Nestlé is known for KitKat, Gerber, Nescafe, and Häagen-Dazs, our recipe for success comes down to one thing: our people.

We strive to lead a people-focused culture that empowers employees to bring their authentic selves to work each day. There are 3,000+ members of Nestlé Canada celebrated for taking action using agility, courage, and trust to find solutions that benefit the business or greater good. We’re a team of changemakers, who are curious and challenge the status quo, that take risks that will help drive us forward.

Our focus is not only on nourishing our customers, but also about enriching you. We know that empowerment leads to strong employee engagement, a great work culture, and motivated employees.

Position Summary

The Senior Analyst, Category and Shopper Development will focus on creating actionable insights to drive long-term category growth through prioritized initiatives. This role will support customer and portfolio segmentation, while also analyzing category growth drivers to enhance external narratives. Additionally, the analyst will develop performance metrics for Shopper Marketing initiatives, aligning them with key KPIs to measure success effectively.

A day in the life of a Senior Analyst, Category and Shopper Development

• Drive Category Growth:
• Conduct analysis and provide insights to support customer and portfolio segmentation.
• Summarize the shopper and customer environment to enhance category growth narratives.
• Support the team on key projects to unlock category growth aligned with category drivers.
• Work proactively and collaboratively with commercial analyst teams on growth pool projects.
• Connect analytical findings to the business context to identify clear opportunities and actionable steps.

• Embedding, Leading Change and Build Capability:
• Develop and share scorecards, insights, and key findings related to category leadership projects, assessing scalability and ROI.
• Provide training to team members and stakeholders on new data sources, tools, and processes relevant to Category Leadership.
• Improve efficiency and access to insights by recommending automation of tools, collaborating with the digital team on future enhancements.
• Source and provide packaged solutions for category opportunities that leverage core fundamentals.
• Support e-commerce analytics by analyzing shipment and POS results by customer/category and Data Partner SPOC (Stackline, Amazon Vendor, LDIA, Key Customers).

What will make you successful?

• Minimum of 3 to 5 years of combined sales and analytical experience, with at least 2 years in an analytical role, demonstrating the ability to collaborate effectively across commercial teams.
• Experience on commercial business teams such as Marketing Analytics, and background in Consumer Packaged Goods (CPG) are key assets.
• Proficiency working with Neilsen Discover is required.
• Experience with Shopper Data (Shopper Intelligence, Numerator) and retailer data sets (LDIA, Circana, etc.) experience is an asset.
• Proven problem-solving skills with the ability to extract insights and formulate recommendations.
• A proactive self-starter with strong attention to detail, excellent interpersonal, communication, project management, and organizational skills.
• Ability to manage multiple complex priorities while adhering to strict deadlines and maintaining attention to detail.
• Post secondary education in Business Administration with a focus on Sales, Marketing, or Finance.

Benefits

• Comprehensive total rewards benefits package including Health and Dental benefits that start on day one of employment
• Company matched pension plan
• Three weeks of Vacation and five personal days (Personal Paid Holidays)
• Flexible and hybrid work arrangements
• Excellent training and development programs as well as opportunities to grow within the company
• Access to Educational Assistance & Tuition Reimbursement
• Bonus eligibility
• Gender affirmation benefits to ensure access to necessary care, resources, and coverage for gender-affirming procedures
• Fertility Services and Surrogacy Medical Coverage to support the pursuit of a path to parenthood regardless of medical conditions, gender or sexual orientation
• Adoption benefits to remove some of the financial barriers associated with adoption
• Up to 50% off – Nespresso Coffee Machine, Capsules and accessories
• Access to the Discount Company store with Nestlé, Nespresso, and Purina products (Located across various Nestle offices/sites)

What you need to know

We will be considering applicants as they apply, so please don’t delay in submitting your application.

Nestlé Canada is an equal-opportunity employer committed to diversity, equity, inclusion, and accessibility. We welcome qualified applicants to bring their diverse and unique experiences as a result of their education, perspectives, culture, ethnicity, race, sex, gender identity and expression, nation of origin, age, languages spoken, veteran’s status, colour, religion, disability, sexual orientation and beliefs.

If you are selected to participate in the recruitment process, please inform Human Resources of any accommodations you may require. Nestlé will work with you in an effort to ensure that you are able to fully participate in the process.

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Position Snapshot

Position Snapshot
Business area: Nestlé Canada
Location: North York, ON located at 25 Sheppard Ave W, North York, ON M2N 6S8
Hybrid

A little bit about us
While Nestlé is known for KitKat, Gerber, Nescafe, and Häagen-Dazs, our recipe for success comes down to one thing: our people.

We strive to lead a people-focused culture that empowers employees to bring their authentic selves to work each day. There are 3,000+ members of Nestlé Canada celebrated for taking action using agility, courage, and trust to find solutions that benefit the business or greater good. We’re a team of changemakers, who are curious and challenge the status quo, that take risks that will help drive us forward.

Our focus is not only on nourishing our customers, but also about enriching you. We know that empowerment leads to strong employee engagement, a great work culture, and motivated employees.

Position Summary
The Senior Analyst, Category and Shopper Development will focus on creating actionable insights to drive long-term category growth through prioritized initiatives. This role will support customer and portfolio segmentation, while also analyzing category growth drivers to enhance external narratives. Additionally, the analyst will develop performance metrics for Shopper Marketing initiatives, aligning them with key KPIs to measure success effectively.