Senior Acquisition Marketing Manager, Direct Lending

Fairstone; Toronto; On-site; CAD 80,000 - 100,000; Full time

Job summary

A leading financial services company in Toronto is seeking a Senior Marketing Manager to lead acquisition programs for Direct Lending. This pivotal role will focus on optimizing marketing investments and driving customer growth. The ideal candidate will have over 7 years of experience in performance marketing, strong analytical skills, and a Bachelor's degree in a relevant field. Join us to be part of a culture prioritizing creativity and customer-centric ideas.

Benefits

Comprehensive and competitive Total Rewards Program

Opportunities for career growth

Paid volunteer time

Qualifications

• 7+ years of progressive experience in performance marketing, preferably in financial services or lending.
• Proven success in managing direct mail and/or affiliate marketing programs.
• Experience in marketing measurement, attribution, and optimization.

Responsibilities

• Lead the transformation of Direct Mail strategy and optimize channel performance.
• Manage and grow the Affiliate channel for high-quality lead generation.
• Own and communicate the acquisition measurement framework across all channels.

Skills

Performance marketing

Analytical mindset

Leadership

Communication skills

Education

Bachelor’s degree in Marketing, Business, or related field

MBA

Job description

A leading financial services company in Toronto is seeking a Senior Marketing Manager to lead acquisition programs for Direct Lending. This pivotal role will focus on optimizing marketing investments and driving customer growth. The ideal candidate will have over 7 years of experience in performance marketing, strong analytical skills, and a Bachelor's degree in a relevant field. Join us to be part of a culture prioritizing creativity and customer-centric ideas.