Senior Account Executive (SaaS/EdTech)

In Demand Recruitment and Consulting Inc.; Remote; CAD 100,000 - 200,000; Full time

Job summary

A leading educational technology firm is seeking a Senior Account Executive in Canada to drive new district acquisition within the U.S. K-12 sector. This role focuses on managing the sales pipeline, conducting outreach and product demonstrations, and requires strong experience in EdTech sales. Offering a competitive base salary of approximately $100,000 CAD, plus performance-based compensation and health benefits, this position emphasizes a remote-first work culture with occasional travel requirements.

Benefits

Base salary approximately $100,000 CAD

Variable compensation up to $100,000 CAD

Health and dental benefits after three months

Technology stipend (bring your own device)

Qualifications

• Must be a Canadian Citizen or have Permanent Residency.
• Experience conducting product demonstrations.
• Able to generate new leads from warm, semi-warm, and semi-cold outreach.

Responsibilities

• Drive new district adoption through outreach.
• Conduct discovery calls and product demonstrations.
• Manage a structured pipeline using CRM tools.
• Own the full sales cycle from discovery to close.

Skills

5+ years of experience as an Account Executive in the EdTech sector

Strong preference for experience selling teacher-facing instructional tools

Verifiable track record of exceeding $700K USD annual quota

Experience managing deals in the $15K–$40K ACV range

Strong discovery, demo, and objection-handling skills

Comfortable conducting pilots and working directly with educators

Experience using CRM systems for pipeline and activity management

Self-directed, disciplined, and able to work from a professional home office

Tools

CRM systems

Job description

IN DEMAND Recruitment & Consulting Inc. is currently looking to hire a SENIOR ACCOUNT EXECUTIVE (SaaS/EdTech) in the Greater Toronto area.

This client is a fast-growing education technology company in the K-12 instructional software industry and is looking for a Senior Account Executive to drive new district acquisition across the U.S. market.

This is a senior individual contributor (IC) role designed for a high-performing sales professional who is motivated by quota attainment and wants to build on that success as the business scales. While execution and closing are the primary focus, there is a clear opportunity to grow into mentorship and sales leadership responsibilities over time.

What You’ll Do:

In this role, you will be responsible for acquiring new U.S. K-12 school district clients for a proven instructional platform used by secondary English Learners (ELs). Typical deal sizes range from$15,000–$40,000 in annual contract value, with a structured sales cycle and strong marketing-generated pipeline support.

You will work closely with key district stakeholders, including:

• EL / ESOL Coordinators
• Federal Programs and Title III leaders
• Budget and finance decision-makers
• Teachers and instructional coaches (primary platform users)

A major component of the role involves leading district pilots, translating teacher usage and outcomes into measurable value, and managing the full district budget approval process from funding identification through final approval.

Key Responsibilities:

• Drive new district adoption through warm, semi-warm, and semi-cold outreach
• Use the phone as the primary communication tool throughout the sales cycle
• Conduct discovery calls, product demonstrations, and pilot programs
• Define, track, and communicate pilot success metrics to district decision-makers
• Navigate district purchasing processes, funding sources, and compliance requirements
• Manage a structured pipeline using CRM tools
• Own the full sales cycle from initial discovery to close
• Build urgency with budget authorities during active buying cycles

Ramp & Onboarding

You will enter an active pipeline with teachers already using the platform in pilot environments.

Month 1:Discovery calls with coordinators; semi-warm and semi-cold outreach

Month 2:Deepen product expertise; connect teacher usage to measurable outcomes; engage budget holders

Month 3:Full-cycle execution from discovery through close

From day one, you are expected to execute using prepared scripts, warm leads, and proven processes, with a strong emphasis on quota attainment during the March–November buying cycle.

What We’re Looking For:

• 5+ years of experience as an Account Executive in the EdTech sector (required)
• Strong preference for experience selling teacher-facing instructional tool
• Verifiable track record of exceeding $700K USD annual quota
• Experience managing deals in the $15K–$40K ACV range
• Strong discovery, demo, and objection-handling skills
• Comfortable conducting pilots and working directly with educators
• Experience using CRM systems for pipeline and activity management
• Self-directed, disciplined, and able to work from a professional home office
• Sponsorship is not available for this role. Candidates must be Canadian Citizen or have Permanent Residency.

Why This Is a Great Opportunity!

Base salary:Approximately $100,000 CAD

Variable compensation:Up to $100,000 CAD (uncapped, performance-based)

Health and dental benefits after three months

Technology stipend (bring your own device)

Work Arrangement:

Primarily remote

Occasional travel for conferences or team events

Candidates ideally located in the GTA, Canada-wide will be considered

Company Culture:

Startup-style, highly accountable environment

Remote-first and collaborative

Structured sales mentorship, coaching, and regular call reviews

Strong focus on measurable outcomes and disciplined execution

Qualified and interested individuals are encouraged to apply to [e-mail]

ONLY QUALIFIED CANDIDATES WILL BE CONTACTED