Salesforce Marketing Cloud Lead: Data-Driven Growth Architect

Payworks; Calgary; Hybrid; CAD 80,000 - 100,000; Full time

Job summary

A leading workforce management solutions provider in Calgary is seeking a Salesforce Marketing Cloud Lead. In this role, you will optimize marketing strategies through data analysis and enhance the customer experience. You should have a Bachelor's degree and 5–7 years of experience in a marketing or data analysis role. Benefits include comprehensive employer paid benefits, a flexible work plan, and professional development opportunities.

Benefits

Comprehensive employer paid benefits

Professional development opportunities

Community volunteer days

Flexible work options

Annual Lifestyle Spending Account

Qualifications

• 5–7 years of experience as a Marketing Analyst, Data Analyst, or similar role.
• Salesforce Marketing Cloud certifications preferred.
• Experience with data analytics tools and CMS.

Responsibilities

• Analyze Salesforce data to optimize marketing campaigns.
• Develop data-driven strategies to enhance customer acquisition.
• Lead execution of personalized email campaigns.

Skills

Data analytics

Salesforce Data Cloud

Email marketing

Problem-solving

Collaboration

Education

Bachelor’s degree in Business Administration, Marketing, Data Analytics

Tools

Salesforce Marketing Cloud

Google Analytics

PowerBI

JIRA

Monday.com

Job description

A leading workforce management solutions provider in Calgary is seeking a Salesforce Marketing Cloud Lead. In this role, you will optimize marketing strategies through data analysis and enhance the customer experience. You should have a Bachelor's degree and 5–7 years of experience in a marketing or data analysis role. Benefits include comprehensive employer paid benefits, a flexible work plan, and professional development opportunities.