Salesforce Campaign Manager

Insight Global; Toronto; On-site; CAD 70,000 - 90,000; Full time

Job summary

A leading marketing solutions firm is seeking a Salesforce Campaign Manager in Toronto, Ontario. The role involves leading the transformation of digital marketing channels and managing multi-audience campaigns using Salesforce Marketing Cloud. Ideal candidates have over 3 years of expertise in marketing automation, campaign management, and a strong understanding of CRM principles. This role offers the opportunity to work in a dynamic and inclusive environment.

Qualifications

• Minimum 3+ years of experience in Salesforce and marketing automation.
• 3+ years of experience in campaign management and delivery.
• Extensive experience with Salesforce Marketing Cloud.

Responsibilities

• Collaborate with Marketing & Business Units on campaigns in Salesforce Marketing Cloud.
• Lead transformation of owned-digital channel marketing.
• Manage multi-audience campaigns from strategy to performance analysis.

Skills

Salesforce and marketing automation experience

Campaign Management and Delivery experience

Solid CRM experience

Salesforce Marketing Cloud expertise

Proficient in AMPscript, HTML/CSS

Experience with data integrity

Strong knowledge of CASL

Education

Salesforce Marketing Cloud certifications

Job description

Overview

Insight Global is looking for a Salesforce Campaign Manager to join a lead banking client to play a critical role in the transformation and modernization of owned-digital channel marketing for the enterprise, bringing together consultation and tactical subject matter expertise in 1:1 marketing best practices. The Salesforce COE team partners across Marketing & Business Units to lead the well managed delivery of journey orchestration campaigns and initiatives in the Salesforce ecosystem.

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to [e-mail] learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.

Responsibilities

• Collaborate with Marketing & Business Units to deliver journey orchestration campaigns and initiatives within Salesforce Marketing Cloud (SFMC).
• Lead the transformation and modernization of owned-digital channel marketing, applying 1:1 marketing best practices.
• Provide consultation and hands-on subject matter expertise in campaign design, execution, and optimization.
• Manage multi-audience campaigns with end-to-end ownership, including strategy, delivery, and performance analysis.
• Ensure data integrity and peak SFMC performance through maintenance of data extensions, scripts, and automations.

Qualifications

• Minimum 3+ years of Salesforce and marketing automation experience.
• Minimum 3+ years of Campaign Management and Delivery experience with segmentation strategy.
• Solid CRM experience and understanding of marketing campaign concepts and best practices.
• Extensive experience with Salesforce Marketing Cloud, including Journey Builder, Email Studio, Automation Studio, and Data Extensions.
• Proficient in AMPscript, HTML/CSS, and dynamic content scripting for email customization.
• Experience creating dynamic and personalized marketing campaigns using AMPscript and SQL; ability to build automations for marketing, analysis, and system maintenance.
• Experience maintaining and optimizing SFMC for peak performance and data integrity.
• Strong knowledge of CASL and other regulatory frameworks applicable to email marketing in Canada.
• Ability to manage multiple campaigns in a fast-paced, deadline-driven environment.
• Excellent attention to detail and quality control in execution and deployment; 3+ years of journey orchestration experience in Financial Services or other regulated industry.
• Salesforce Marketing Cloud certifications: Administrator, Developer, and/or Email Specialist.
• 3+ years of experience working with cross-functional teams in a matrixed environment with the ability to work autonomously and navigate ambiguity.
• Knowledge of Inline CSS, Embedded CSS, External CSS, and AMPScript + CSS to work in SFMC.