Sales & Marketing Analyst

EF Education First Gruppe; Toronto; Hybrid; CAD 65,000 - 80,000; Full time

Job summary

A global educational organization in Toronto is looking for a Sales and Marketing Analyst. The role involves data analysis, sales forecasting, and collaboration across teams. Ideal candidates will have 1-3 years in a data analysis role, strong skills in SQL and Excel, and be able to communicate effectively within a team. The position is hybrid with opportunities for professional growth and travel incentives.

Benefits

Four weeks paid vacation

Excellent health, dental, and vision coverage

20% company match on RRSP

Free coffee and snacks

Discounts at local venues

Qualifications

• 1-3 years of experience in a data analysis role, preferably in a related field.
• Excellent verbal and written communication skills in a collaborative team environment.
• Demonstrated adaptability and eagerness for learning new skills.

Responsibilities

• Develop and maintain accurate sales forecasts.
• Analyze market trends and customer data for targeted strategies.
• Design, build, and maintain dashboards to track KPIs.

Skills

SQL database querying

Power BI reports building

Excel Expert

Teamwork and Collaboration

Adaptability and Eagerness to Learn

Strong Communication

Entrepreneurial Spirit

Education

Undergraduate degree in Business, Math, or related subjects

Tools

Excel

Power BI

Job description

Location: Toronto, ON - Hybrid (Monday-Thursday on-site, Fridays optional WFH)

EF Educational Tours helps teachers change their students’ lives through educational travel, with itineraries designed around experiential learning that spark curiosity, confidence, and connection. Our mission is to open the world through education—helping people see new places, experience new cultures, and discover more about the world and themselves.

Overview

As a Sales and Marketing Analyst at EF, you’ll turn data into strategy. You’ll dig into numbers, trends, and forecasts to uncover insights that shape how we sell, market, and grow. From building dashboards that make performance crystal clear, to segmenting markets for targeted campaigns, your work will guide decision-making across teams. You won’t just crunch numbers - you’ll collaborate with sales, marketing, and leadership to translate data into stories and strategies that drive real business impact.

What You'll Do

• Sales Forecasting: Develop and maintain accurate sales forecasts, contributing to collective business planning and decision-making.
• Market Segmentation: Collaborate with the sales team to analyze market trends and customer data, identifying key segments for targeted strategies and marketing campaigns.
• Dashboard Development and Maintenance: Design, build, and maintain dashboards to track key performance indicators (KPIs), ensuring team accessibility and understanding.
• Data Analysis and Reporting: Provide data insights and reports, working closely with team members to ensure that findings are actionable and aligned with team goals.
• Cross-Functional Team Support: Engage actively with sales, marketing, and other departments to align strategies, optimize processes and support data based decision making.

Who You Are

• Experience Requirement: 1-3 years of experience in a data analysis role, preferably in a related field (travel industry experience not mandatory).
• Technical Skills: SQL database querying experience, Power BI reports building experience, Excel Expert, Other Data Analysis tools experience is a plus
• Education Requirement: Undergraduate degree in preferably Business, Math, or related subjects
• Teamwork and Collaboration: Demonstrated ability to work effectively and harmoniously in a team environment, contributing positively to team dynamics.
• Adaptability and Eagerness to Learn: A strong willingness to learn new skills, adapt to new challenges, and continuously seek personal and professional development, especially in the rapidly evolving travel industry.
• Strong Communication: Excellent verbal and written communication skills, with an emphasis on clear, concise, and collaborative communication within a team setting.
• Entrepreneurial Spirit: self-starter capable of navigating uncertainty and driving success through innovation and proactive problem-solving

Why You’ll Love Working Here

• Work in our light-filled, conveniently located downtown office where you’ll be part of a fun, fast-paced and collaborative team, working together to make an impact. We were voted one of Greater Toronto’s Top Places to Work 3 years in a row. Plus, enjoy free coffee and snacks!
• The opportunity to travel with your customers for FREE at least once a year. Experience the product you’ll be selling first-hand by embarking on one of our unique travel itineraries alongside one of our student tour groups
• Take advantage of our professional growth and learning opportunities, including monthly trainings, workshops, and inspiring talks with global leaders and experts
• Participate in social networking opportunities by joining one of our many employee-run social groups, like book club or movie club, or any of our “EFinity” resource groups.
• Enjoy four weeks paid vacation, to rest, relax or adventure - plus 11 paid holidays
• Grow your savings with a 20% company match on your RRSP contributions (25% after 5-years!)
• Excellent health, dental, and vision coverage, along with life and disability insurance
• Wellness benefits, including an annual $500 healthy lifestyle reimbursement
• EF program discounts including travel, language schools, childcare, and more
• Discounts at local venues and businesses
• Eligibility for our Workplace Flexibility Program: our pilot hybrid work model with 1 day of remote work per week

About Educational Tours Canada

For over 40 years in Canada, EF Educational Tours has been helping teachers and students experience the life-changing power of travel. We believe travel transforms: it sparks curiosity, builds confidence, and opens minds to new perspectives. At EF, you’ll be part of a team that empowers the next generation and supports the educators who guide them—work that truly makes the world a better place.

With offices in 115 countries and teams on the ground around the world, EF is a global community. We don’t just work in the destinations we serve—we live there. That means our people bring authentic, local knowledge and global expertise to everything we do. Behind every safe, inspiring, and seamless travel experience are EF team members working together across borders and time zones to make it possible.

When you join EF, you join a mission-driven, diverse, and dynamic workplace. We’re committed to opening the world to everyone, and our vision for diversity, equity, inclusion, and belonging drives how we build our teams and the experiences we create. Here, you’ll find a culture of collaboration, innovation, and growth—where your ideas matter, your impact is real, and your work helps change lives every single day.

About EF Education First

Some companies are in the Business of Technology.

Others are in the Business of Finance….Sports…Or Soft Drinks.

At EF, we're in a different kind of Business.

One that's a little less tangible, and a lot more important.

Because our Business, what we make, makes everything else possible.

We're in the Business of Understanding.

For over half a century we’ve been the leader in international educational programs and experiences designed to foster such understanding. Through Language, Cultural Exchange, Academic Studies, and Educational Travel, we create the kinds of immersive experiences that challenge biases, open minds, and pave the way for a more understanding world.

You’ll find our 115 offices located in some of the world’s greatest cities, and filled with smart, driven people who push each other to be better every day. And yes, we have technology, we have finance, we even have sports with our own professional cycling team. But it’s what we do with it – Building greater understanding, breaking down barriers, and creating a better world…that makes all the difference.

Want to learn more about life at EF? Follow us on social.