Sales Manager (Canada)

The Royal Conservatory of Music; Toronto; On-site; CAD 80,000 - 110,000; Full time

Job summary

A leading education organization in Toronto seeks a Sales Manager to lead a high-performance team. The ideal candidate will develop sales strategies, oversee performance management, and drive revenue growth. Qualifications include a Bachelor's degree and significant experience in sales and team leadership, particularly within the education sector. The role involves coaching team members and working cross-functionally to align sales efforts with organizational goals.

Benefits

Performance-based pay

Bonuses or commissions

Inclusive work environment

Qualifications

• 5+ years of sales experience, including 2+ years leading a sales team.
• Proven track records of meeting or exceeding revenue targets.
• Experience with territory planning and national account management.

Responsibilities

• Lead a team of BDRs and AEs to drive revenue growth.
• Develop and execute sales strategies aligned with organizational goals.
• Monitor sales performance and pipeline management.

Skills

Sales strategy development

Team leadership

Coaching and mentoring

CRM proficiency

Effective communication

Education

Bachelor's degree in Business, Education, or Arts Administration

Tools

Salesforce

Job description

Overview

The Royal Conservatory of Music (RCM) is seeking a dynamic Sales Manager to lead a high-performance and growing sales team. This position is designed for a top sales professional with an entrepreneurial mindset and the skills and experience to build a top-notch sales team. The Sales Manager will lead a team of Business Development Representatives (BDRs) and Account Executives (AEs) to drive revenue growth across RCM Learning Systems80s core programs, including the Certificate Program, Smart Start, and Publications.

Reporting to the Director of Business Development & Partnerships, this role will develop and execute sales strategies, oversee performance and pipeline management, and work cross-functionally with internal teams to align sales efforts with organizational goals. The Sales Manager will also contribute to strategic initiatives such as product launches, market expansion, and partner engagement, supporting RCM80s mission to grow its impact in music education across Canada and globally.

Responsibilities

Team Leadership & Performance Management

• Set and clear KPIs and performance targets that are aligned with annual revenue targets for BDRs (lead generation) and AEs (sales closures and relationship management).
• Provide coaching, mentorship, and performance reviews for each team member.
• Lead regular team meetings, pipeline reviews, and individual check-ins.

Sales Strategy & Execution

• Align team efforts with RCM80s revenue goals across RCM Learning Systems multiple product and service offerings: RCM Certificate Program, Smart Start, and Publishing.
• Meet and exceed sales team and individual revenue targets.
• Develop outreach strategies for BDRs (e.g., lead qualification, cold outreach) and sales strategies for AEs (e.g., conversion, upselling, partner growth).
• Monitor sales funnel effectiveness and refine processes to improve conversion rates.
• Work closely with internal teams to align campaigns, events, and sales reporting tools to drive revenue growth.
• Coordinate with Product, Digital Learning, and Operations teams to provide market feedback and inform product development.
• Partner with Business Operations to ensure smooth handoff and long-term partner retention.
• Use CRM (Salesforce) to track leads, activities, and sales stages.
• Deliver weekly / monthly reports on pipeline status, lead activity, closed deals, and forecasting.
• Ensure accuracy and consistency across all sales activities in CRM (Salesforce).
• Equip BDRs and AEs with tools including but not limited to scripts, pitch decks, and objection handling materials.
• Conduct onboarding, skills development workshops, and ongoing training.
• Foster continuous learning and knowledge-sharing across the team.
• Stay informed about industry trends, market dynamics, and competitor activities.

Territory & Account Planning

• Oversee account distribution and territory assignment for fairness and growth potential.
• Support AEs in key client meetings, contract negotiations, and strategic planning.
• Help BDRs prioritize outreach based on RCM80s ideal customer profile (e.g., music schools, music stores and retailers, early childhood education providers).

Cross-Functional Projects

• Contribute to product launch plans, market expansion initiatives, and new revenue model pilots.
• Participate in strategy development with the Director of Business Development and Partnerships, and the Senior Vice President of Learning Systems.

Performing other duties as required.

What We’re Looking For

Required :

• Bachelor80s degree in Business, Education, Arts Administration, or equivalent combination of education and experience.
• 5+ years of experience in sales, including 2+ years managing or leading a sales team.
• Proven track records in current or previous organizations in meeting or exceeding revenue targets and managing a team of BDRs and AEs.
• Experience with territory planning and national or regional account management
• Proficient with CRM tools (e.g. Salesforce) for pipeline and performance management, and reporting.
• Demonstrated communication, leadership, and coaching skills.
• Proven experience developing and executing sales strategies and go-to-market tactics.
• Strong organizational skills with the ability to manage multiple priorities.
• Ability to collaborate effectively with cross-functional teams (e.g., Marketing, Product, Operations).

Preferred :

• Experience in education, music education, or early childhood learning.
• Familiarity with the Canadian education system and institutional stakeholders (e.g., schools, school boards, early childhood education providers).
• Background or interest in music or the arts.
• Previous experience supporting sales teams or selling into schools, school districts or school boards, early childhood education centres, or music retailers.

Additional Information

• As part of the Total Rewards package for this role, compensation will be a combination of performance-based pay and variable incentive pay such as bonuses or commissions.
• This role has a team of direct reports, including three Business Development Representatives and four Account Executives.
• The position is based in Toronto, Ontario and requires being on site at least 3 days a week or as required, inclusive of all staff Community Days.
• Occasional requirements to work outside of regular business hours.
• May sit for extended periods of time with exposure to computer screen.
• Up to 30% travel with locations dependent on assigned and / or regional focus.
• Travel within assigned region to meet with prospects and existing clients as approved and required.

How to Apply

Interested candidates are asked to submit a cover letter and current résumé online (please upload a single file combining both documents) at https : / / www.rcmusic.com / about-us / careers-royal-conservatory. Applications will be accepted until a suitable candidate has been identified.

The RCM is committed to fostering an inclusive, equitable and accessible workplace. In accordance with the Ontario Human Rights Code, the Accessibility for Ontarians with Disabilities Act, 2005, and the RCM80s Anti-Racism, Access and Equity Policy, accommodation will be provided at any stage of in the recruitment and selection process. Applicants are asked to make their accommodation needs known when they have been contacted for an interview.

Seniority level : Mid-Senior level | Employment type : Full-time | Job function : Business Development, Other, and Sales | Industries : Non-profit Organizations, Education, and Performing Arts

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