Sales Manager

West Fraser Electro/Mechanical; Prince George; On-site; CAD 100,000 - 120,000; Full time

Job summary

A leading industrial services provider in Prince George is seeking a Sales Manager to lead the Motor Marketing & Sales Department. The ideal candidate will have a proven track record in sales leadership, strong strategic thinking skills, and experience in mentoring high-performing teams. This role offers a salary of $100,000 - $120,000 per annum along with full health benefits and career advancement opportunities.

Benefits

Extended health & dental benefits

Vacation and leave benefits

Education funding opportunities

Career advancement opportunities

Team functions

Qualifications

• Proven track record in sales leadership in industrial services or manufacturing.
• Strong strategic thinking and execution skills.
• Experience in mentoring and building high-performing teams.
• Exceptional communication skills across departments and clients.
• Proficiency in CRM systems and sales performance tracking.
• Entrepreneurial mindset with a passion for driving growth.

Responsibilities

• Shape and execute go-to-market strategy for pricing and product mix.
• Build tailored sales plans and oversee execution.
• Track KPIs and performance metrics.
• Lead proposal development for large projects.
• Inspire and support inside and outside sales teams.
• Gather feedback and implement improvements.
• Manage pricing tools and daily sales operations.
• Pursue new markets and accounts.
• Collaborate with leadership on reporting and quality assurance.

Skills

Sales leadership

Strategic thinking

Team mentoring

Exceptional communication

CRM proficiency

Entrepreneurial mindset

Job description

Overview

West Fraser Electro Mechanical operates out of a 29,000-square-foot facility in Prince George, BC, and is a trusted partner to the mining, pulp & paper, forestry, municipal, and transportation sectors across Western Canada. We specialize in the precision repair, rebuild, and manufacture of electric motors and replated components, with a reputation for quality, speed, and reliability. Our people are at the heart of what we do, committed to safety, innovation, and continuous improvement.

We are seeking a Sales Manager to lead our Motor Marketing & Sales Department and drive growth, ownership, and accountability across sales and service delivery.

Position Summary: You will oversee inside and outside sales, pricing strategy, inventory control, shipping/receiving, and warehouse operations. You will develop and execute our go-to-market strategy, coach a high-performing team, and ensure fast, accurate, and high-quality service for customers. You will gather customer insights to shape future offerings and service improvements, and track KPIs to keep the team aligned.

What You Will Be Responsible For

• Leading with vision - Shape and execute the go-to-market strategy with the General Manager and Marketing Manager, including pricing, product mix, customer segments, and promotions.
• Driving sales performance - Build tailored sales plans for each Account Manager and oversee execution to meet or exceed goals.
• Owning the numbers - Track KPIs and performance metrics and use them to keep the team focused and effective.
• Quoting and closing - Lead proposal development for large or strategic projects and standardize quote processes for speed and consistency.
• Coaching a winning team - Inspire, develop, and support inside and outside sales through mentorship, performance management, and succession planning.
• Being the customer’s voice - Gather and respond to feedback, lead root cause reviews, and implement meaningful improvements.
• Streamlining operations - Manage pricing tools, CRM usage, ITO workflows, and daily sales operations for fast, accurate service.
• Growing the business - Pursue new markets and accounts, build relationships, and identify opportunities for new or expanded services.
• Collaborating across departments - Work with leadership and support teams on reporting, budgeting, inventory, vendor relationships, and quality assurance.

What You Will Bring

• A proven track record in sales leadership—preferably in industrial services, manufacturing, or a technical B2B environment
• Strong strategic thinking and execution skills aligned to broader business goals
• Experience mentoring and building high-performing teams that are motivated, accountable, and customer-focused
• Exceptional communication and collaborative skills across departments and with clients
• Proficiency in CRM systems, quoting tools, and sales performance tracking
• An entrepreneurial mindset and a passion for driving growth, solving problems, and delivering value
• Willingness to travel occasionally for customer visits and site support

What We Will Give You

• $100,000 - $120,000 per annum, dependent on experience and qualifications
• Full extended health & dental benefits
• Fantastic vacation and leave benefits
• Education funding opportunities
• Career advancement opportunities
• Fun team and company-sponsored functions

West Fraser Electro-Mechanical is committed to a diverse and inclusive workplace. We are an equal opportunity employer that does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, disability, age, or other legally protected status.