Sales Development Representative

Vendasta; Saskatoon; On-site; CAD 45,000 - 55,000; Full time

Job summary

A tech firm focused on AI solutions is seeking a Sales Development Representative I in Saskatoon. In this role, you will fuel pipeline growth by identifying and engaging high-value SMB-focused channel partners. You will conduct outreach, manage prospecting goals, and record accurate data in CRM, all while benefiting from a supportive team environment and comprehensive career growth opportunities. Competitive health benefits and flexible work options are provided.

Benefits

Competitive health benefits

Flexible work time

Employee Options Program

Education reimbursement

Catered Friday lunches

Qualifications

• 1–2 years of sales, business development, or customer service experience required.
• Ability to follow structured workflows using AI-driven sales tools.
• Willingness to learn and improve through feedback.

Responsibilities

• Qualify potential channel partners through cold calls and emails.
• Follow up on inbound leads promptly.
• Capture data in the CRM to support tracking and reporting.

Skills

Excellent verbal and written communication skills

Time management

Familiarity with CRM tools

Experience with LinkedIn outreach

Exposure to AI tools

Education

Bachelor’s degree in Business, Marketing or related field

Tools

Salesforce

Job description

Overview

Sales Development Representative I (SDR I) – Saskatoon, SK

Vendasta is leading the AI revolution from Saskatoon and beyond. We empower partners and customers with our AI-powered customer acquisition and engagement platform to help them get more customers—and keep them.

We’re looking for a Sales Development Representative I who is energized by launching a career in SaaS sales and excited to identify and engage high-value SMB-focused channel partners using a mix of proven sales techniques and AI-powered prospecting tools. You’ll play a key part in helping small and medium-sized businesses succeed—while shaping the future of AI for local economies.

About The Job

As a Sales Development Representative I, your mission is to fuel pipeline growth by identifying and qualifying prospective SMB-focused channel partners through structured outreach and inbound lead engagement. You’ll initiate the sales process by delivering relevant messaging, conducting early discovery, and booking high-quality product demonstrations for our Account Executives.

At this role, success is all about consistency, coachability, and executing on repeatable workflows. You’ll develop foundational prospecting skills while leveraging team-developed tools—including generative AI prompts—to support email generation, call preparation, and objection handling. This role is ideal for self-starters eager to grow in SaaS sales, build industry acumen, and make an immediate impact on Vendasta’s growth engine.

Your Impact

As a Sales Development Representative, you’ll collaborate with the Sales team and Account Executives to:

Lead Generation & Outreach

• Proactively source and qualify potential channel partners through outbound methods (cold calls, emails, LinkedIn, etc.)
• Promptly follow up on inbound leads from webinars, gated content, or platform signups
• Use pre-built AI prompts and enablement tools to personalize outreach and create call scripts, email templates, and value messaging
• Schedule high-quality discovery meetings and demos for Account Executives that align with Vendasta’s Ideal Customer Profile (ICP)

Discovery & Qualification

• Conduct initial conversations to understand prospect needs, business structure, and readiness to adopt Vendasta’s platform
• Apply guided qualification criteria to assess product-market fit and route leads to the appropriate AE or sales motion
• Capture accurate data in the CRM to support tracking, reporting, and pipeline progression

Pipeline & Process Management

• Maintain detailed lead records and activity tracking in CRM (e.g., Salesforce)
• Execute daily prospecting goals with discipline: minimum 25 emails and 25 calls per day
• Participate in call coaching sessions, team huddles, and retrospective reviews to continuously improve
• Collaborate with AEs and Marketing to refine messaging and identify conversion patterns

What You Bring to the Table

Skills

• You have excellent verbal and written communication skills and are comfortable following structured workflows while leveraging AI-driven sales tools. With 1–2 years of sales, business development, customer service, or relevant experience (SaaS or tech is a plus), you:
• Communicate clearly and professionally in both written and verbal formats
• Are willing to learn and improve through feedback, mentorship, and performance data
• Can manage time effectively in a fast-paced, quota-driven environment
• Have familiarity with CRM tools (e.g., Salesforce), email sequencing tools, and sales engagement software
• Bring experience with LinkedIn and social outreach as prospecting channels
• Have exposure to AI tools (e.g., ChatGPT, Gemini) for writing assistance or call preparation (a plus)
• Hold a Bachelor’s degree in Business, Marketing, or a related field (preferred, not required)

About Vendasta

We’re on a mission to build the most trusted AI-powered platform for small businesses and the partners who support them. At Vendasta, you’ll be part of something ambitious: helping bring AI transformation to local businesses at scale. As a team member, you’ll enjoy:

• Competitive health benefits, flex time, and annual work-from-anywhere options
• Equity opportunities and a chance to directly shape our AI future
• A vibrant workplace culture that embraces experimentation, thought leadership, and continuous learning
• A place where building AI isn’t just a buzzword, it’s the core of everything we do

Perks

Join the Vendasta team, where your well-being and growth come first. Step into a workplace that blends competitive health benefits with true flexibility, including flex time and an annual work-from-anywhere policy. Take ownership of your future with our Employee Options Program, and enjoy daily snacks, a vibrant cafeteria, and catered Friday lunches at our offices. Invest in your growth through education reimbursement, in-house learning opportunities, and leadership development programs. We’re driven by our values; Drive, Innovation, Respect, and Agility, and it shows in everything we do. Give back through community initiatives and volunteer opportunities, and build more than just a career—build a life you love. At Vendasta, you’ll find the support, the challenge, and the culture to thrive. Discover your potential. Make an impact. Grow with us.

Help us lead the AI revolution from right here in Saskatoon.