Sales Associate Hardgoods

Sporting Life Group; Burlington; On-site; CAD 40,000 - 50,000; Full time

Job summary

A leading Canadian sports lifestyle brand is seeking a Sales Associate to inspire customers to embrace an active lifestyle. The role involves building relationships, providing personalized recommendations, and staying updated on trends in sports and style. Candidates should have a passion for sports, confidence in customer engagement, and a collaborative mindset. Enjoy a fun, fast-paced environment with opportunities for career growth and competitive pay.

Benefits

Employee discounts at Golf Town and Sporting Life

Flexible schedules

Vendor Pro Deals

Competitive pay and career growth opportunities

Qualifications

• Passion for living an active lifestyle and helping others do the same.
• Confidence in connecting with customers and helping them find exactly what they need.
• Collaborative, team-first mindset with the drive to achieve shared goals.
• Curiosity and commitment to building expertise across categories.

Responsibilities

• Help customers embrace the sporting life by connecting them with gear.
• Build authentic relationships to understand customer needs.
• Champion sales and service, supporting daily store success.
• Stay current on seasonal trends, product drops, and innovations.

Skills

Customer connection

Active lifestyle

Team collaboration

Product knowledge

Job description

900 Maple Ave, Burlington, ON L7S 2J8, Canada

Job Description

Posted Monday, February 9, 2026 at 5:00 a.m. | Expires Tuesday, February 24, 2026 at 4:59 a.m.

Who We Are

Sporting Life is a proudly Canadian sports lifestyle brand, inspiring people to live, enjoy, and enable the sporting life since 1979. From skiing and running to biking and tennis, we offer the best gear for those who live an active lifestyle. As part of Sporting Life Group, alongside Golf Town and Team Town, we blend sport and style to help Canadians get outside and keep moving. The mix of sport and fashion is what makes us unique. YOU live for the great Canadian outdoors and take pride in living the Sporting Life. You relish in the exhilarating experience of skiing, snowboarding, cycling, running, tennis, hiking and camping and want to inspire our customers to do the same. You believe in the spirit of team, adapting to the ever changing retail environment, being part of constant innovation and working alongside the best leaders, associates and vendors in the business. We are looking for those who live what we sell every day and who celebrate the love of sport and an active way of living.

Why Work Here

• Employee discounts at Golf Town, Sporting Life, and Team Town Sports that are shareable with friends and family. Team-first culture that celebrates an active, sports lifestyle.
• Fun, fast-paced environment where your passion for sport and style belongs.
• Flexible schedules to support your training, race days, or weekend adventures.
• Vendor Pro Deals and expert product training to fuel your knowledge and performance.
• Competitive pay and opportunities to grow your career in sports lifestyle.

What You’ll Do

As a Sales Associate, you will help customers embrace the sporting life by connecting them with gear that fits both their performance goals and personal style. Through active listening, thoughtful recommendations, and deep product knowledge, you'll drive sales and create loyal customers.

• Build authentic relationships to understand customer needs and deliver sport- and style-based solutions.
• Champion both sales and service, supporting daily store success and merchandising standards.
• Contribute to a vibrant, energized store culture that celebrates active living.
• Stay current on seasonal trends, product drops, and innovations across multiple sports lifestyle categories.

What You’ll Bring

• Passion for living an active lifestyle and helping others do the same.
• Confidence in connecting with customers and helping them find exactly what they need.
• Collaborative, team-first mindset with the drive to achieve shared goals.
• Curiosity and commitment to building your expertise across categories—from sport, style, and accessories.

Additional Information

Come work with us! Experience what it’s like to work in a fun and engaging environment where you’ll be challenged and inspired to contribute to both brands and surrounded by like‑minded teams who have a passion for the game of golf, are devoted to outdoor and team activities and sports.

Sporting life is a member of the Sporting Life Group, a Fairfax Financial Holdings Limited company, and is a leading Canadian sports lifestyle retail organization comprising iconic banners, Golf Town, Sporting Life and Team Town. Operating from coast to coast, both Golf Town, Sporting Life and Team Town’s fleet of stores inspire Canadians to get outside and live an active lifestyle, whether it’s playing some of Canada’s top golf courses, running through community trails, experiencing the exhilarating feeling of the hills, or any sports activity in between fit for the individual or whole family.