Remote Performance Marketing Specialist – Canada

Employment Hero; Toronto; Hybrid; CAD 70,000 - 90,000; Full time

Job summary

A progressive tech company is seeking an experienced Performance Marketing Specialist to manage and optimize paid advertising efforts specifically in the Canadian market. This role involves executing campaigns across platforms like Google and Facebook, analyzing performance metrics, and developing strategies to reach HR decision-makers. Ideal candidates should have a strong background in campaign management, a track record of driving business outcomes, and excellent analytical skills. A collaborative mindset and comfort with a fast-paced environment are essential for success.

Benefits

Flexible remote work

Employee share options

Generous parental leave policy

Subsidised egg freezing

Development opportunities

Qualifications

• 4+ years of hands-on experience managing paid marketing campaigns across multiple platforms.
• Proven track record of driving measurable business outcomes through paid channels.
• Deep knowledge in campaign structure, audience targeting, and conversion optimization.

Responsibilities

• Own and execute paid marketing campaigns including audience targeting and optimization.
• Analyze campaign performance and provide regular reporting on key metrics.
• Collaborate with creative teams to develop compelling ad creative.

Skills

Campaign management

Audience targeting

Analytical skills

Communication

Bidding strategies

Tools

Google Analytics

Excel

BI tools

Job description

A progressive tech company is seeking an experienced Performance Marketing Specialist to manage and optimize paid advertising efforts specifically in the Canadian market. This role involves executing campaigns across platforms like Google and Facebook, analyzing performance metrics, and developing strategies to reach HR decision-makers. Ideal candidates should have a strong background in campaign management, a track record of driving business outcomes, and excellent analytical skills. A collaborative mindset and comfort with a fast-paced environment are essential for success.