Enterprise Sales Development Representative - Canada

Brafton; Remote; CAD 60,000 - 90,000; Full time

Job summary

A leading content marketing agency is seeking a Remote Enterprise Sales Development Representative to accelerate growth by engaging strategic accounts across Canada. This role demands 5+ years of experience in sales development, with a strong focus on securing meetings with senior decision-makers. The ideal candidate is proficient in communication and skilled in navigating complex organizational structures. Attractive compensation package ranging from $60,000 to $90,000 CAD plus performance incentives is offered.

Benefits

Competitive incentive plan

Health Savings Account

Pension

Paid vacation

Flexible remote schedule

Qualifications

• 5+ years experience in Sales Development, Business Development, or Enterprise Prospecting.
• Demonstrated success booking meetings with enterprise-level decision-makers.
• Proven ability to open net-new accounts (not just inbound follow-up).

Responsibilities

• Own outbound prospecting into strategic enterprise accounts across defined target segments.
• Engage senior stakeholders through phone outreach, email campaigns, and LinkedIn engagement.
• Conduct high-quality discovery conversations to uncover business drivers.

Skills

Consultative outbound professional

Strong discovery skills

Excellent written communication

Comfortable navigating long buying cycles

Education

Bachelor’s degree

Tools

CRM systems (HubSpot and/or Salesforce)

LinkedIn Sales Navigator

SEMrush

Job description

Remote Enterprise Sales Development Representative (Strategic Accounts)

Brafton is a large and established content marketing agency. Our full-scale, in-house teams create exceptional content to execute on custom, data-led strategies, delivering strong measurable results. Since 2008, we've been a leading content marketing provider and a full-service digital marketing partner for brands needing results from content, SEO, and digital campaigns.

Our growth is fueled by our people. We are building an enterprise pipeline engine to match the scale of our delivery.

This role is remote and open to applicants across Canada.

POSITION SUMMARY

The Enterprise Sales Development Representative (Strategic Accounts) is a critical role focused on accelerating Brafton's growth. You will open doors inside large, complex organizations and secure high-quality meetings with senior marketing and business decision-makers.

KEY RESPONSIBILITIES

• Own outbound prospecting into strategic enterprise accounts across defined target segments.
• Build and execute account-based outbound plans (stakeholder mapping, messaging angles, sequencing, follow-up strategy).
• Engage senior stakeholders (Director/VP/Head/CMO) through:
  • Phone outreach
  • Email campaigns
  • LinkedIn engagement and social selling
  • Targeted multi-touch sequences
• Conduct high-quality discovery conversations to uncover business drivers including:
  • Growth goals and pipeline targets
  • SEO and organic visibility challenges
  • Content velocity and scale needs
  • Internal resourcing constraints
  • Performance marketing priorities
  • Brand authority and thought leadership initiatives
• Develop messaging aligned to executive priorities (revenue impact, efficiency, speed-to-market, measurable performance).
• Partner with enterprise AEs to support pursuits (intelligence gathering, buying committee insights, competitive context, clean handoffs).
• Maintain excellent CRM discipline and activity tracking for forecasting and performance analysis.
• Provide feedback loops to marketing and leadership on what's resonating in the enterprise market.

IDEAL CANDIDATE PROFILE

• You are a consultative outbound professional who is confident speaking with senior leaders and skilled at breaking into large organizations.
• You’re strategic, disciplined, and persistent—and you take pride in high-quality outreach that earns responses.

REQUIRED EXPERIENCE & QUALIFICATIONS

• Bachelor’s degree required.
• 5+ years experience in Sales Development, Business Development, or Enterprise Prospecting.
• Demonstrated success booking meetings with enterprise-level decision-makers.
• Proven ability to open net-new accounts (not just inbound follow-up).
• Strong discovery skills and the ability to create urgency without being transactional.
• Comfortable navigating longer buying cycles and multi-stakeholder environments.
• Excellent written communication with a professional, executive tone.
• Confident phone presence and objection-handling skills.
• Strong working knowledge of digital marketing concepts, including:
  • Content strategy and production at scale
  • SEO performance and search visibility
  • Inbound marketing and lead generation
  • Paid media and conversion considerations
  • Analytics and reporting expectations for enterprise teams
• High proficiency with prospecting and research tools such as:
  • LinkedIn Sales Navigator
  • CRM systems (HubSpot and/or Salesforce)
  • SEMrush, SimilarWeb, Google Analytics or equivalent
  • Outreach, Salesloft, or Apollo (nice to have)

WHAT SUCCESS LOOKS LIKE

• Consistently generating qualified meetings with large target accounts.
• Securing meetings with VP and C-level marketing leaders.
• Building repeatable outbound plays that generate real enterprise pipeline.
• Producing high-quality handoffs that lead to progressed opportunities.
• Becoming a trusted partner to enterprise sales leadership in strategic pursuits.

COMPENSATION & GROWTH

• Competitive base salary plus performance-based incentive compensation.
• Clear growth pathways into enterprise closing roles and sales leadership opportunities.

$60,000 - $90,000 a year

$60,000-$90,000 CAD base salary, DOE. On-target earnings of $90,000-$140,000 CAD.

Benefits Include:

Competitive Incentive plan, Health Savings Account, pension, paid vacation, flexible remote schedule, and more!