Product Marketing Specialist - Marvel Strike Force

Working Nomads; Canada; Hybrid; CAD 60,000 - 80,000; Full time

Job summary

A gaming company is seeking a Product Marketing Specialist to enhance player engagement for MARVEL Strike Force. The role focuses on creating and executing marketing campaigns, setting KPIs, and collaborating with teams to inspire millions of players. Candidates should have 3-4 years of marketing experience and a data-driven mindset. This position offers remote work options and a comprehensive benefits package.

Benefits

Equity and bonuses

Comprehensive benefits package

Unlimited paid time off

Qualifications

• 3-4 years of consumer and/or product marketing experience, ideally in gaming, entertainment, or digital services.
• Proven success running product marketing integrated campaigns under tight deadlines.
• Strong project ownership from ideation through execution and analysis.

Responsibilities

• Lead product marketing efforts and shape positioning and messaging.
• Set KPIs and optimize campaigns based on data insights.
• Manage partnerships and ensure alignment with Marvel stakeholders.

Skills

Consumer and product marketing experience

Data-driven mindset

Excellent communication skills

Creative problem-solver

Job description

Scopely is looking for a Product Marketing Specialist to join our Strategic Marketing team in our Mexico City Offices on a hybrid basis or in Canada on a remote basis!

At Scopely, we care deeply about what we do and want to inspire play, every day - whether in our work environments alongside our talented colleagues, or through our deep connections with our communities of players. We are a global team of game lovers who are developing, publishing and innovating the mobile games industry, connecting millions of people around the world daily.

The Strategic Marketing team is responsible for driving growth, monetization, and loyalty by delivering targeted, high-impact live service marketing programs. We focus on building authentic, long-term connections with players, always respecting their time and investment.

Reporting to the Head of Strategic Marketing, the Product Marketing Manager will drive new and lapsed player acquisition, engagement, and retention for MARVEL Strike Force through innovative, cross-channel marketing campaigns. This role is central to connecting players with relevant game content by shaping the quarterly product/marketing tentpole calendar, amplifying new character and feature launches, and maximizing Marvel co-branded opportunities.

You’ll partner closely with Product as well as Creative, Performance Marketing, ASO, and Business Development teams to execute campaigns across influencers, social media, partnerships, email, push notifications, and more. We’re looking for someone who is resourceful, data-driven, and motivated to evolve campaigns into best-in-class experiences that inspire and delight millions of players.

What You Will Do:

Lead Product Marketing – Act as the voice of the player by partnering with Product to shape positioning, messaging, and go-to-market strategies that turn new characters, features, and Marvel beats into clear, engaging value through integrated campaigns.

Define & Measure Success – Set KPIs, track performance, and use data insights to optimize campaigns for maximum impact.

Drive Full-Funnel Marketing – Partner with Creative, Performance Marketing, Growth and PX teams to connect UA strategies with in-game activations.

Documentation & Processes - Maintain clear campaign documentation and streamline cross-functional workflows to ensure consistency.

Shape the ASO Roadmap – Own creative and copy testing for app stores, driving higher visibility and conversion.

Maximize Platform Visibility – Lead pitches and programs with platform partners to improve featuring, merchandising, and surfacing opportunities.

Champion Brand Identity – Bridge product and marketing by tying in-game updates to external campaigns, ensuring a consistent voice and identity across channels and partner activations.

Manage Partnerships – Support the day-to-day marketing relationship with Marvel and internal product stakeholders, ensuring alignment on strategy and execution.

What we are looking for:

3-4 years of consumer and/or product marketing experience, ideally in gaming, entertainment, or digital services.

Proven success running product marketing integrated campaigns under tight deadlines.

Data-driven mindset with experience in setting and optimizing KPIs.

Strong project ownership from ideation through execution and analysis.

Excellent communication skills—both written and verbal—with the ability to influence cross-functional teams.

A creative problem-solver who thrives in a fast-paced, collaborative environment.

At Scopely, we create games for everyone - and want to ensure that the people behind our games reflect that! We are committed to creating a diverse, supportive work environment where everyone is treated with respect. We are committed to providing equal employment opportunities and welcome individuals from all backgrounds to join us & embrace the adventure!

For candidates in British Columbia, the annual salary range is provided below. In addition to base pay, employees may be eligible for equity, bonuses, and a comprehensive benefits package, including healthcare benefits, retirement benefits, pet insurance, paid holidays, paid Scopely free days, and unlimited paid time off. Base pay offered may vary depending on job-related knowledge, skills, and experience.