Product Marketing Manager

Kaseya Limited; Vancouver; On-site; CAD 85,000 - 110,000; Full time

Job summary

A leading IT infrastructure and security management company is seeking a strategic Product Marketing Manager. This role requires expertise in executing go-to-market strategies for IT Glue, developing compelling messaging and sales tools, and collaborating with key teams. A candidate should bring 2-5+ years of B2B SaaS marketing experience, strong storytelling abilities, and a Bachelor's degree in Marketing or Business. Kaseya emphasizes collaboration and innovation in a fast-growing environment.

Qualifications

• 2-5+ years of experience in product marketing in B2B SaaS or technology.
• Proven success in crafting messaging and go-to-market strategies.
• Experience driving product launches and sales enablement programs.

Responsibilities

• Execute GTM strategies that drive awareness, adoption, and revenue.
• Craft differentiated messaging and product narratives for target audiences.
• Develop high-impact sales tools and presentations for teams.

Skills

Product marketing experience

Sales enablement skills

Strong communication skills

Project management

Strategic thinking

Education

Bachelor’s degree in Marketing, Business, or a technical discipline

Job description

Kaseya® is the leading provider of complete IT infrastructure and security management solutions for Managed Service Providers (MSPs) and internal IT organizations worldwide powered by AI. Kaseya’s best-in-breed technologies allow organizations to efficiently manage and secure IT to drive sustained business success. Kaseya has achieved sustained, strong double-digit growth over the past several years and is backed by Insight Venture Partners, a leading global private equity firm investing in high-growth technology and software companies that drive transformative change in the industries they serve.

Founded in 2000, Kaseya currently serves customers in over 20 countries across a wide variety of industries and manages over 15 million endpoints worldwide. To learn more about our company and our award-winning solutions, go to www.Kaseya.com and for more information on Kaseya’s culture.

Kaseya is not your typical company. We are not afraid to tell you exactly who we are and our expectations. The thousands of people that succeed at Kaseya are prepared to go above and beyond for the betterment of our customers.

Product Marketing Manager

We are looking for a strategic and collaborative Product Marketing Manager to execute the go-to-market strategy for our product IT Glue. In this role, you will shape product narratives, define positioning and messaging, and ensure cross-functional alignment with Product and Go‑to‑Market (GTM) teams. A key part of your success will be enabling our sales organization with the tools, content, and insights needed to close deals and drive customer value.

Key Responsibilities

• Execute the development and execution of GTM strategies that drive awareness, adoption, and revenue for IT Glue.
• Messaging & Positioning: Craft clear, differentiated messaging and compelling product narratives that resonate with target audiences.
• Sales Enablement: Develop high‑impact sales tools, presentations, competitive positioning, and training to empower sales and customer‑facing teams.
• Cross‑Functional Collaboration: Act as a strategic partner to Product, Sales, Customer Success, and other GTM teams, aligning product capabilities with market needs and business goals.
• Launch Planning: Own end‑to‑end planning and execution of product launches, ensuring readiness across all functions and channels.
• Market Intelligence: Gather and synthesize customer, competitor, and market insights to inform product strategy and GTM plans.

Qualifications

• 2‑5+ years of experience in product marketing in B2B SaaS or technology.
• Proven success in crafting messaging, positioning, and go‑to‑market strategies that resonate with technical and business audiences.
• Experience driving product launches and sales enablement programs.
• Strong storytelling, communication, and strategic thinking skills.
• Skilled at turning technical features into clear, customer‑focused benefits.
• Ability to analyse complex market data, customer insights, and usage trends to shape strategy.
• Strong project management skills.
• Bachelor’s degree in Marketing, Business, or a technical discipline (MBA is a plus).
• Certifications from Pragmatic Institute or Product Marketing Alliance a plus.

Join the Kaseya growth rocket ship and see how we are #ChangingLives !

Additional information

Kaseya provides equal employment opportunity to all employees and applicants without regard to race, religion, age, ancestry, gender, sex, sexual orientation, national origin, citizenship status, physical or mental disability, veteran status, marital status, or any other characteristic protected by applicable law.