Product Marketing Manager

HRB; Toronto; Hybrid; CAD 90,000 - 120,000; Full time

Job summary

A leading company in Toronto is seeking a Senior Product Marketing Manager to lead their product marketing strategy. The role involves driving monetization initiatives, crafting product communications, and leveraging market insights to enhance player engagement and revenue. The successful candidate will collaborate with various teams and align initiatives with product objectives, ensuring cohesive messaging across the organization.

Qualifications

• 5-7 years of experience in product marketing.
• 2+ years of leadership experience.

Responsibilities

• Own primary product revenue and retention metrics.
• Define and implement a monetization strategy.
• Oversee the creation and execution of promotional campaigns.

Skills

Product Marketing

Leadership

Data Analysis

Communication

Collaboration

Job description

Description

Important: This is a full-time, hybrid role for Ontario-based employees only. The successful candidate will be required to work from our Toronto office 3 days per week.

About Us:

We believe that each team member is unique and brings exponential value to the company. In return, we provide opportunities to solve problems through continuous learning and feedback, ultimately mastering their craft. By investing in our team and new technologies, we aim to sustain our success for years to come.

We are embarking on an adventure and rely on our skilled, enthusiastic, and collaborative team to steer our ship towards a new horizon.

About the Role:

As the Senior Product Marketing Manager, you will lead our product marketing strategy and serve as the key liaison across Content, Marketing, Product, Operations, HR, and FP&A. Reporting to the VP of Product, you’ll drive monetization initiatives, craft compelling product communications, and leverage market insights to boost player engagement and revenue.

What you'll do:

• Own primary product revenue and retention metrics.
• Define and implement a monetization strategy by establishing pricing frameworks, approving in-app purchase pricing, and mitigating revenue risks in collaboration with FP&A.
• Oversee the creation and execution of promotional campaigns, including designing bundles, setting release cadences, and driving player reactivation efforts.
• Manage integrated product communication initiatives by developing full-funnel marketing campaigns and ensuring cohesive, organization-wide messaging.
• Leverage player feedback and market data to generate actionable insights, monitor performance metrics, and inform continuous improvement.
• Collaborate with executive leadership to align cross-functional teams and initiatives with overall product and monetization objectives.

Requirements

Must-Haves:

• 5-7 years of experience in product marketing.
• Proven track record in developing pricing frameworks and monetization strategies.
• 2+ years of leadership experience demonstrated by owning key revenue and retention metrics.
• Experience designing and launching integrated marketing campaigns, including crafting promotional offers, bundles, and reactivation strategies.
• Evidence of effectively communicating strategic insights to executive stakeholders.
• Demonstrated eagerness to integrate AI-driven tools into daily workflows, leveraging innovative technologies to enhance data analysis, campaign optimization, and strategic decision-making.
• Demonstrated expertise in data-driven decision-making and risk mitigation (e.g., managing revenue-related risks).
• Excellent written and verbal communication skills for crafting cohesive product messaging.
• Strong analytical skills, with the ability to derive actionable insights from market research and data analysis.
• Experience setting and monitoring KPIs to evaluate campaign performance.
• Demonstrated success collaborating cross-functionally with teams such as Content, Marketing, Product, Operations, and FP&A.
• Adept at leveraging data analytics to inform pricing frameworks, promotional strategies, and market insights.

Nice-to-Haves:

• Gaming and/or live operations background.
• History of managing real-time player engagement and in-game promotions.
• A creative and agile mindset, with proven success in pioneering innovative monetization and marketing strategies in fast-paced environments.
• Advanced technical expertise in data analytics, A/B testing methodologies, and emerging technologies (e.g., machine learning).