Product Marketing Manager

Cybrid; Remote; CAD 80,000 - 100,000; Full time

Job summary

A growing fintech startup in Canada is seeking a Product Marketing Manager to build and communicate its product story. This role requires expertise in translating complex technology into clear narratives that drive market adoption. The ideal candidate has a background in fintech and B2B SaaS, along with excellent communication skills. Responsibilities include content creation, product positioning, and cross-functional collaboration to support product launches and sales initiatives. This position offers opportunities for growth in a collaborative and innovative environment.

Benefits

Equity ownership

Retirement savings with matching contributions

Career growth opportunities

Qualifications

• 3–6+ years of experience in product marketing or related roles.
• Fintech experience is required; payments industry experience is a big plus.
• Strong understanding of B2B SaaS or API-driven platforms.

Responsibilities

• Define and maintain product positioning and messaging frameworks.
• Translate complex technical capabilities into customer-facing narratives.
• Own and produce product-focused content including blog posts and technical explainers.

Skills

Product marketing

B2B SaaS understanding

Excellent communication skills

Fintech knowledge

Job description

Cybrid is a Series A fintech startup building the next generation of crypto-powered global payments infrastructure. Our platform enables fintechs, banks, and enterprises to launchcompliant, scalable, and global payment solutions with one API. We bridge the gap between traditional financial rails and blockchain-native payments, helping partners launch faster, bank faster, and pay faster using stablecoins and Bitcoin.

With deep expertise across crypto, security, banking, and payments, our team has scaled fintech platforms before and now we’re taking the Cybrid platform worldwide.

The Opportunity

We’re looking for a Product Marketing Manager to own Cybrid’s product story, positioning, and messaging. This role sits at the intersection of Product, Sales, and Marketing and is responsible for translating complex technology into clear, compelling narratives that drive market adoption.

You will become a subject-matter expert on Cybrid’s platform - understanding the technical details, use cases, and customer needs - and use that knowledge to create content and enablement materials that support campaigns, sales conversations, and product launches.

What You’ll Do

• Define and maintain Cybrid’s product positioning, value propositions, and messaging frameworks
• Translate complex technical capabilities into clear customer-facing narratives
• Ensure consistent messaging across website, campaigns, and sales materials

Content Creation & Thought Leadership

• Own and produce product-focused content including:
  
  • Blog posts and technical explainers.
  • Whitepapers, guides, and long-form educational assets.
  • Case studies and use-case deep dives.
  • Website product pages and landing pages.
  • Social content (especially LinkedIn).
  • Newsletter content and product updates.
• Partner with Product and Engineering to ensure technical accuracy.
• Position Cybrid as a credible, authoritative voice in payments, fintech, and digital asset infrastructure.

Product Expertise & Market Insight

• Develop deep expertise in Cybrid’s APIs, platform capabilities, and roadmap.
• Understand customer pain points, buying behavior, and decision criteria.
• Monitor competitors and articulate Cybrid’s differentiation.
• Create and maintain sales enablement materials:
• Pitch decks, one-pagers, FAQs, battlecards.
• Objection-handling and persona-based messaging.
• Support Sales with content tailored to different buyer types and use cases

Go-to-Market & Campaign Support

• Support product launches and feature rollouts with messaging and content.
• Collaborate with Demand Gen and Marketing to support campaigns with strong product narratives.
• Contribute to integrated campaigns across website, email, social, and sales.

Cross-Functional Collaboration

• Act as a bridge between Product, Sales, and Marketing.
• Stay closely aligned with Product Management on roadmap and priorities.
• Ensure go-to-market efforts accurately reflect product capabilities.

What You Bring

Required Skills & Experience:

• 3–6+ years of experience in product marketing or related roles.
• Fintech experience is required. Payments industry experience is a big plus.
• Strong understanding of B2B SaaS or API-driven platforms.
• Experience working closely with Product and Marketing/Sales teams.
• Excellent written and verbal communication skills.
• Proven ability to create sales enablement and GTM materials.

Nice to Have (Assets):

• Experience in payments, money movement, or crypto / digital assets
• Experience marketing infrastructure, APIs, or developer-focused products
• Experience supporting enterprise or mid-market sales motions
• Familiarity with compliance- or regulation-heavy industrie

Who You Are

• Strategic thinker with strong execution skills
• Comfortable working with technical products and explaining them clearly
• Able to balance big-picture positioning with hands-on content creation
• Confident collaborating cross-functionally and influencing without authority

Why Join Cybrid

🚀 High-growth startup backed by experienced fintech founders and investors.

🌎 Global mission: bringing stablecoin and Bitcoin payments to the world andenabling instant crypto banking.

💡 Cutting-edge challenges in stablecoins, payments, crypto, and compliance.

🤝 Collaborative culture: work with passionate experts who’ve built fintechinfrastructure at scale.

🌱 Career growth: shape your role as the company scales.

💰 Equity ownership: be part of our long-term growth story.

🏦 Retirement savings with matching contributions.

If you’re excited about building the future of payments, we’d love to hear from you!

At Cybrid, we’re building an inclusive team.
We believe diverse perspectives make us stronger and spark better ideas. We welcome people of all backgrounds, regardless of race, gender, age, religion, identity, or anything else that makes you,you. If you need any accommodations during the interview process, just let us know and we’re happy to offer them. Our team is also here to answer any questions you might have about interviewing, onboarding, or how we work together as a growing startup.

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