Product Manager, Retail Products & Portfolio Yield Management

Manulife; Toronto; Hybrid; CAD 82,000 - 133,000; Full time

Job summary

A leading financial institution is looking for a Product Manager to innovate their product suite and drive customer retention. The individual will work closely with various departments to implement strategies that enhance customer experience and optimize product offerings. Ideal candidates should have 3-5 years of experience in product management, particularly in deposit products. This role is hybrid with a salary range of $82,600 to $132,600 CAD, and includes flexible working conditions and comprehensive employee benefits.

Benefits

Health benefits

Flexible work environment

Retirement savings plans

Generous paid time off

Qualifications

• 3-5 years in Product Management, preferably in Deposits.
• Experience collaborating with cross-functional teams.
• Knowledge of customer segmentation and persona analysis.

Responsibilities

• Collaborate on management and alignment of deposit products with business goals.
• Build roadmaps for product launches and enhancements.
• Implement deposit portfolio strategies to balance sales and customer experience.
• Design and implement deposit campaigns to boost customer retention.
• Develop customer segmentation frameworks based on data insights.

Skills

Product Management

Customer Experience Optimization

Market Analysis

Stakeholder Engagement

Data-Driven Decision Making

Education

University or college degree

Job description

Manulife Bank is seeking a dynamic and results-oriented Product Manager to play a pivotal role in innovating our product suite, driving growth, and enhancing customer retention. With a passion for delivering exceptional customer experience and market competitive products and services, the Product Manager will be instrumental in leading initiatives that achieve deposit balance growth, improve retention and align with our overall deposit product portfolio strategy.

At Manulife Bank, we think big, obsess about our customers, and achieve success together.

As a Product Manager, you will collaborate closely with the Product Director and team on key projects and initiatives that address business opportunities and challenges. This position requires working effectively with internal and external partners to implement strategies that grow deposit balances, optimize costs, streamline processes, and elevate advisor & customer experience.

Position Responsibilities

• Collaborate with the team to support the management and strategic alignment of deposit products with business goals and advisor & customer needs.

• Build roadmaps and complete new product launches and enhancements, including changes to features, benefits, and pricing, by coordinating with relevant partners to ensure successful implementation.

• Assist in implementing deposit portfolio strategies that balance sales, customer experience, risk management, and profitability by using insights and feedback from partners.

• Partner with Treasury & Finance in supporting portfolio forecasting and product rate setting to achieve growth, retention, and engagement goals, with input from cross‑functional teams.

• Monitor competitive offerings and stay informed about market trends, sharing insights with partners to refine product strategy.

• Act as a key partner in updating product collateral, such as applications, letters, and forms, ensuring consistency with the overall product vision and strategy.

Driving Growth & Enhancing Retention

• Partner with Sales, Growth & Go to Market teams to implement strategies that support new customer acquisition and retention, and foster balance growth.

• Design and implement effective deposit campaigns to attract and retain customers, boosting deposit balances. Monitor and analyze campaign performance, using data‑driven insights to optimize results.

• Influence key deposit metrics, including new account acquisition, balance growth and retention, and customer NPS.

• Track and manage deposit fund flows, including inflows, outflows, attrition, and retention, while ensuring alignment with strategic goals.

Stakeholder Engagement & Influence

• Build and maintain strong relationships with key internal partners, including Sales, Marketing, Analytics and Reporting, Operations, Finance, Treasury, and Compliance, to collaboratively drive pivotal initiatives and achieve shared objectives.

• Work with internal and external partners and influence without authority to implement programs that drive portfolio growth and enhance customer experience.

Segmentation and Persona Analysis

• Develop and maintain customer segmentation frameworks based on demographics, behaviors, financial needs, and lifecycle stages to inform product strategy and marketing initiatives.

• Conduct persona research and build detailed customer profiles that capture motivations, pain points, and banking habits to guide product design and experience enhancements.

• Leverage data analytics and market insights to identify emerging trends and segment‑specific opportunities within the Canadian personal banking market.

• Collaborate with marketing, digital, and analytics teams to integrate segmentation and persona insights into campaigns, product positioning, and end‑to‑end customer journeys.

Process & Business requirements

• Develop and implement strategies that streamline existing processes, reduce friction and improve overall service delivery for both advisors and customers.

• Apply feedback from customers and advisors to identify areas for improvement and drive continuous process enhancements.

• Stay informed of regulatory changes, assess their impact, and implement necessary adjustments.

• Collaborate with legal and regulatory compliance teams to conduct regular audits and maintain a strong compliance framework.

Required Qualifications

• 3-5 years in Product Management, preferably in Deposits.

• University or college degree, or equivalent work experience.

Preferred Qualifications

• Certified Product Manager (CPM) or equivalent certification preferred.

• Agile Product Owner certification or relevant experience preferred.

When you join our team

• We’ll empower you to learn and grow the career you want.

• We’ll recognize and support you in a flexible environment where well‑being and inclusion are more than just words.

• As part of our global team, we’ll support you in shaping the future you want to see.

#LI-Hybrid

Acerca de Manulife y John Hancock

Manulife Financial Corporation es un importante proveedor internacional de servicios financieros que ayuda a las personas a tomar decisiones de una manera más fácil y a mejor. Para obtener más información acerca de nosotros, visite http://www.manulife.com .

Manulife es un empleador que ofrece igualdad de oportunidades

En Manulife/John Hancock, valoramos nuestra diversidad. Nos esforzamos por atraer, formar y retener una fuerza laboral tan diversa como los clientes a los que prestamos servicios, y para fomentar un entorno laboral inclusivo en el que se aprovechen las fortalezas de las culturas y las personas. Estamos comprometidos con la equidad en las contrataciones, la retención de talento, el ascenso y la remuneración, y administramos todas nuestras prácticas y programas sin discriminación por motivos de raza, ascendencia, lugar de origen, color, origen étnico, ciudadanía, religión o creencias religiosas, credo, sexo (incluyendo el embarazo y las afecciones relacionadas con este), orientación sexual, características genéticas, condición de veterano, identidad de género, expresión de género, edad, estado civil, estatus familiar, discapacidad, o cualquier otro aspecto protegido por la ley vigente.

Nuestra prioridad es eliminar las barreras para garantizar la igualdad de acceso al empleo. Un representante de Recursos Humanos trabajará con los solicitantes que requieran una adaptación razonable durante el proceso de solicitud. Toda la información que se haya compartido durante el proceso de solicitud de adaptación se almacenará y utilizará de manera congruente con las leyes y las políticas de Manulife/John Hancock correspondientes. Para solicitar una adaptación razonable en el proceso de solicitud, envíenos un mensaje a [e-mail] .

Referenced Salary Location

Waterloo, Ontario

Modalidades de Trabajo

Híbrido

Salary range is expected to be between

$82,600.00 CAD - $132,600.00 CAD.

Si se está postulando para este puesto fuera de la ubicación principal, póngase en contacto con [e-mail] para conocer el rango salarial de su ubicación. El salario real variará según las condiciones locales del mercado, la geografía y los factores relacionados con el trabajo pertinentes, como conocimiento, habilidades, calificaciones, experiencia y educación/capacitación. Los empleados también tienen la oportunidad de participar en programas de incentivos y obtener una compensación de incentivos vinculada al desempeño comercial e individual.

Manulife ofrece a los empleados aptos una amplia variedad de beneficios personalizables, entre ellos, beneficios de salud, odontológicos, de salud mental, oftalmológicos, por discapacidad a corto y a largo plazo, cobertura de seguro de vida y por muerte accidental y desmembramiento, adopción/subrogación y bienestar, y planes de asistencia al empleado/familiar. También ofrecemos a los empleados admisibles varios planes de ahorro para la jubilación (incluidos planes de pensiones y un plan mundial de propiedad de acciones con contribuciones equivalentes del empleador) y recursos de asesoramiento y educación financiera. Nuestro generoso programa de tiempo libre remunerado en Canadá incluye feriados, vacaciones, días personales y días por enfermedad, y ofrecemos la gama completa de ausencia laboral reglamentaria. Si se está postulando para este puesto en los EE. UU., póngase en contacto con [e-mail] para obtener más información sobre las disposiciones relativas al tiempo libre remunerado específicas de EE. UU.