Principal Technical Marketing Manager

Emerson; Richmond Hill; On-site; CAD 80,000 - 100,000; Full time

Job summary

A leading technology company in Richmond Hill is looking for a Technical Marketer who will drive customer interest in their product and solutions, focusing on the academic sector. The ideal candidate should have 8 years of experience in marketing within the Test and Measurement industry, alongside a Bachelor's in Marketing or Engineering. Excellent communication skills and a collaborative work ethic are essential. The position offers flexible benefits and a supportive culture.

Benefits

Flexible benefits plans

Medical insurance

Tuition reimbursement

Paid parental leave

Vacation and holiday leave

Qualifications

• 8 years of relevant marketing and/or Test and Measurement industry experience.
• Strong technical skills in Test and Measurement hardware and software.
• Availability for some domestic and international travel (5-10%).
• Legal authorization to work in Canada without sponsorship.

Responsibilities

• Build strong product positioning for NI products.
• Own product marketing responsibilities for named academic products.
• Create demos, whitepapers, and other content formats to demonstrate product value.
• Collaborate with teams to evangelize NI’s message to target audiences.

Skills

Technical writing

Cross-functional leadership

Communication skills

Strategic thinking

Self-motivated collaboration

Education

Bachelor’s degree in Marketing or Engineering

Tools

Test and Measurement software

Job description

Overview

The technical marketer is responsible for driving customer interest in NI’s product and solutions for their assigned business segment. This position primarily focuses on Academic including research and teaching. Key responsibilities include driving demand generation efforts including events training the sales force and technical content creation. This role will collaborate closely with many groups including business management, R&D, marketing and sales.

Responsibilities

• Build strong product positioning that highlights the value of our NI products and systems working with product and industry marketing managers.
• Own product marketing responsibilities for named academic products.
• Demonstrate NI’s product value for the industry by driving and/or performing demo creation, whitepapers, presentations, collateral, videos, enablement, webinars, customer case studies and other content formats.
• Work with web teams, campaign marketing, direct sales, distributors and our community to evangelize NI’s message and content to the target audience.
• Spend time with users to develop technical expertise, becoming the go-to subject matter expert for NI’s products and solutions in their industry segment.
• Use this knowledge to support presales needs and large events (e.g., NI Connect).

Who you are

WHO YOU ARE : You pursue everything with energy, drive and the need to finish. You facilitate an open dialogue with a wide variety of contributors and collaborators. You remain energized and effective when faced with ambiguity and uncertainty.

Required for this role

• Bachelor’s degree in Marketing, Engineering or any related field.
• 8 years of relevant marketing and/or Test and Measurement industry experience.
• Strong technical skills and understanding of Test and Measurement hardware and software, particularly around measurements, data acquisition and control.
• Exceptional communication skills including technical writing, messaging and presenting at live and virtual events.
• Proven cross-functional leadership skills.
• Interest in strategy and eye for business.
• Self-motivated but collaborative work ethic.
• Availability for some domestic and international travel requirements (5-10%).
• Legal authorization to work in Canada without sponsorship now or in the future.

Preferred qualifications

• You have existing NI test and measurement or academic marketing experience.
• You’ve worked alongside B2B sales roles or have done sales enablement.
• You have experience with cross-organization leadership to drive strategic alignment and ensure execution.
• You’re determined, highly motivated and highly independent to get results.

Our Culture & Commitment to You

At Emerson we prioritize a workplace where every employee is valued, respected and empowered to grow. We foster an environment that encourages innovation, collaboration and diverse perspectives—because we know that great ideas come from great teams. Our commitment to ongoing career development and growing an inclusive culture ensures you have the support to thrive. Whether through mentorship, training or leadership opportunities we invest in your success so you can make a lasting impact. We believe diverse teams working together are key to driving growth and delivering business results.

We recognize the importance of employee wellbeing. We prioritize providing flexible, competitive benefits plans to meet you and your family’s physical, mental, financial and social needs. We provide a variety of medical insurance plans with dental and vision coverage, Employee Assistance Program, Defined Contribution Pension Plan (DCPP), tuition reimbursement, employee resource groups, recognition and much more. Our culture offers flexible time off plans including paid parental leave (maternal and paternal), vacation and holiday leave.

Learn more about our Culture & Values.