Principal Product Designer

Webflow; Canada; Remote; CAD 285,000 - 477,000; Full time

Job summary

A progressive tech company is seeking a Principal Product Designer to lead their AI efforts. You will shape user-centric experiences through collaboration with cross-functional teams, driving innovation and quality in design. The ideal candidate has strong communication skills and a passion for AI technologies, along with a proven track record in similar roles.

Benefits

Equity ownership

100% employer-paid healthcare

12 weeks of paid parental leave

Flexible PTO

Access to mental wellness resources

Qualifications

• Have a deep interest in AI technologies and design systems.
• Demonstrated experience influencing and leading complex initiatives.
• Strong growth mindset with optimism about the future.

Responsibilities

• Lead ambitious, strategic design initiatives focused on user experiences.
• Collaborate with cross-functional teams to shape strategic roadmaps.
• Rapidly prototype and iterate innovative concepts.

Skills

Deep interest in AI technologies

Strong written, verbal, and visual communication skills

Experience leading complex initiatives

Attention to detail

Understanding of web design standards

Job description

About the role

We are seeking a visionary Principal Product Designer (IC Director) to help lead our AI efforts and shape the future of building on the web, giving teams the superpowers to create experiences that interact with people on a new level of sophistication and personalization. This is a transformation of an entire platform at each stage of the development process, requiring deep collaboration across teams to strategize, explore, validate, and build solutions. The role involves deep dives into data, journeys, and technical architecture to build experiences and tools for diverse team sizes and roles.

The ideal candidate will have a strong track record of launching user-centric products that push the brand forward, operating at both strategic and tactical levels, and driving alignment across cross-functional teams and product areas. This person should be equally comfortable defining long-term vision and executing the details of design, and excel at distilling complex, technical concepts into simple, highly crafted experiences.

About the role details

• Location: Remote-first (United States; BC & ON, Canada)
• Full-time
• Permanent
• Exempt
• The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. Base pay ranges are divided into zones; the specific base pay within the range depends on geographic location, experience, knowledge, qualifications, and skills.
• United States (all figures cited below are USD and pertain to workers in the United States)
• Zone A: $234,000 - $344,000
• Zone B: $220,000 - $323,000
• Zone C: $206,000 - $309,000

This role may participate in Webflow's company-wide bonus program. Target amounts are a percentage of base salary and vary by career level. Payouts depend on company performance against established goals. Please visit our Careers page for information on which locations are included in each geographic pay zone and confirm your zone with your recruiter.

Reporting to the VP, Product & Content Design.

Responsibilities

• Lead ambitious, strategic design initiatives focused on agentic experiences from new product features, subsystems, component-based design systems, and tooling.
• Own and articulate a compelling vision that enables powerful creation, automation, and orchestration along the development lifecycle.
• Collaborate with cross-functional teams including Product Management, Engineering, Brand, Marketing, Sales, and Data to shape cohesive strategic roadmaps, ensure effective go-to-market execution, and align across complex initiatives.
• Rapidly prototype, test, and iterate innovative concepts to validate hypotheses, clarify directions, build alignment, and maintain momentum toward exceptional user-centered experiences.
• Elevate overall quality, consistency, and trustworthiness of Webflow’s platform by establishing and expanding design standards, mentoring designers, and evolving design systems and user experience practices.
• Act as an influential thought leader, informed by qualitative and quantitative user research, AI developments, and competitive strategies.

Webflow will support you in identifying your development opportunities and incorporating them into your role.

About you

You’ll thrive as a Principal Product Designer if you:

• Have a deep interest in AI technologies, advanced prototyping, design systems and tooling, and familiarity with web design standards, content management, and accessibility.
• Have demonstrated experience influencing and leading complex initiatives in a remote environment.
• Have a bias toward action working on complex products in a high-growth, scaling company.
• Possess strong written, verbal, and visual communication skills.
• Have experience with software that empowers professional or technical users in their industries.
• Aren’t afraid to sweat the details to ensure products ship with high quality and exceed customer expectations.
• Care about the impact of high-quality software experiences and understand business strategy that drives growth.
• Have a strong growth mindset, optimism about the future, and comfort with ambiguity.
• Stay curious and open to growth, actively building fluency in emerging technologies like AI to unlock creativity and progress.

Our core behaviors

• Build lasting customer trust. We act to earn and maintain customer trust.
• Win together. We succeed as one team, not solo acts.
• Reinvent ourselves. We imagine what's possible, not just improve what exists.
• Deliver with speed, quality, and craft. We move fast while maintaining high standards.

Benefits & wellness

• Equity ownership (RSUs) in a growing, privately-owned company
• 100% employer-paid healthcare, vision, and dental insurance coverage for full-time employees (30+ hours/week) and dependents; voluntary options may be available where applicable by country
• 12 weeks of paid parental leave for birthing and non-birthing caregivers, plus pregnancy disability leave where applicable
• Flexible PTO and sabbatical program
• Access to mental wellness resources, coaching, therapy, and Employee Assistance Program
• Monthly stipends to support work and wellness
• 401k or pension schemes where required, and other financial wellness benefits

Temporary employees may be eligible for benefits depending on contract and country.

Remote, together

Webflow is an Equal Opportunity (EEO) employer. Employment decisions are made on job-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any protected status. We may consider applicants with arrest and conviction records where allowed by law. We provide reasonable accommodations for applicants with disabilities during the interview process. Right to work requirements apply by country of employment. A background check may be conducted where permitted by law.

To join Webflow, you’ll need valid right to work authorization depending on the country of employment.

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