Paid Media Data & Analytics Sr. Specialist

Lenovo; Morrisville; On-site; CAD 130,000 - 149,000; Full time

Job summary

A leading global technology company is seeking a Data & Analytics Sr. Specialist to enhance its marketing efforts in Morrisville. You will support campaign measurement and optimization, analyze data across media channels, and provide insights for strategic decisions. The ideal candidate has a bachelor's degree in marketing and 3-5 years of related experience. Competitive salary and benefits offered.

Benefits

Health benefits

Bonus eligibility

Work-life balance programs

Qualifications

• 3-5 years of experience in digital marketing analytics, preferably with focus on paid media.
• Familiarity with SQL, BigQuery, or similar tools is a plus.
• Exceptional analytical, critical thinking and problem-solving skills.

Responsibilities

• Monitor and analyze performance across paid media channels.
• Provide insights on key metrics such as CPC, CPM, CTR, and engagement.
• Partner with media planners and strategists to inform campaign strategy.

Skills

Digital marketing analytics

Data visualization

Attention to detail

Analytical thinking

Project management

Education

Bachelor's degree in marketing or related field

Tools

Adobe Analytics

Google Analytics (GA4)

Meta Ads Manager

LinkedIn Campaign Manager

Google Ads

Job description

Overview

United States of America - North Carolina - Morrisville

Why Work at Lenovo

We are Lenovo. We do what we say. We own what we do. We WOW our customers.

Lenovo is a US$69 billion revenue global technology powerhouse, ranked #196 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY).

This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com, and read about the latest news via our StoryHub.

Description and Requirements

The Global Media COE (Center of Excellence) team at Lenovo is looking to accelerate Lenovo into an innovative marketer by building an in-house/agency hybrid model in all geos. As part of this goal, the NA Marketing team is building an in-house media team to manage media planning and strategy for North America Consumer and Commercial Marketing. The team is seeking a Data & Analytics Sr. Specialist to support the in-house paid media team.

We’re seeking a highly analytical and detail-oriented Paid Media Data & Analytics Sr. Specialist to support the measurement, reporting, and optimization of digital media campaigns. In this role, you\'ll work closely with media strategists, campaign managers, and business stakeholders to turn data into actionable insights that fuel media performance and ROI.

Key Responsibilities:

• Monitor and analyze performance across paid media channels, including Google Ads, Meta, LinkedIn, TikTok, Programmatic DSPs, and YouTube.
• Provide insights on key metrics such as CPC, CPM, CTR, ROAS, CVR, CAC, and engagement.
• Track brand lift performance and brand health tracker to inform future media plans and strategies.
• Support media strategists by delivering audience and conversion analyses.
• Recommend optimization tactics based on funnel insights, attribution paths, and cross-channel behaviors.
• Assist in A/B testing and experiment design to measure campaign lift or creative performance.
• Partner with paid media planners and strategists to inform campaign strategy.
• Serve as the in-house expert on paid media KPIs, dashboards, and tracking methodologies.

Required Qualifications:

• Bachelor’s degree in marketing, Communications, Advertising, or related field.
• 3-5 years of experience in digital marketing analytics, preferably with a focus on paid media.
• Experience with web and media analytics platforms such as Adobe Analytics, Google Analytics (GA4), Meta Ads Manager, LinkedIn Campaign Manager, and Google Ads.

Preferred Qualifications

• Solid understanding of digital media metrics, attribution modeling, and tag implementation.
• Familiarity with SQL, BigQuery, or similar tools is a plus.
• Strong attention to detail, data accuracy, and analytical thinking.
• Excels at managing multiple initiatives simultaneously within tight deadlines.
• Excellent communication, presentation, and stakeholder management skills.
• Experience working within a very large, fast-moving organization with many internal and external stakeholders is a bonus.
• Strong verbal/written communication.
• Exceptional analytical, problem solving, critical thinking and data visualization skills.
• Strong project management skills, with the ability to manage budgets, resources, and timelines effectively.

• The base salary budgeted range for this position is $95k-108K. Individuals may also be considered for bonus and/or commission.

  Lenovo’s various benefits can be found on www.lenovobenefits.com.

In compliance with Colorado's EPEWA, the expected application deadline for this position is August 2, 2025. This applies to both external and internal candidates.

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Additional Locations: United States of America - North Carolina - Morrisville

If you require an accommodation to complete this application, please [e-mail]

EEO statement: We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.