Paid Marketing Specialist

Leads; Toronto; Hybrid; CAD 60,000 - 80,000; Full time

Job summary

A leading lead generation agency in Toronto is looking for a Paid Marketing Specialist to optimize lead-generation campaigns via paid marketing channels. The ideal candidate will have over 3 years of media buying experience, particularly in social advertising. You will ensure high-quality leads and contribute to revenue targets in a dynamic environment. The role offers hybrid working and a supportive culture.

Benefits

20 holidays per year

Flexible working hours

Employee Benefits Plan including Health Care and Dental

Access to mental health support

Provided equipment (Macbook)

Opportunity to work remotely for up to a month

Qualifications

• 3+ years of experience in media buying, particularly in paid social advertising.
• Ability to work in a fast-paced, results-driven environment.
• Strong understanding of performance metrics such as CTR, CPC, CPA.

Responsibilities

• Plan, execute, and optimize paid social campaigns across platforms.
• Manage budgets and analyze data to improve results.
• Provide regular reporting and insights to inform media buying decisions.

Skills

Media buying experience

Expertise in Meta Ads Manager

Analytical mindset

Project management skills

Understanding of performance metrics

Job description

We are Leads.io — the world’s #1 tech-driven lead generation agency. With a determination to become an ever-better growth catalyst for our clients, we are on the lookout for fresh faces to join our team! Do you have what it takes to join Leads.io?

Overview

Key responsibilities :

Leads.io is searching for a Paid Marketing Specialist to complement our dynamic work environment. As a Paid Marketing Specialist, you’ll be responsible for planning, optimizing, implementing and analyzing lead-generation campaigns via our Paid Marketing channels with a focus on social. You’ll ensure your campaigns generate high-quality leads and monetize to reach revenue and margin targets with a focus on ROI.

Responsibilities

• Plan, execute, and optimize paid social campaigns across platforms like Meta, TikTok, and more.
• Test, monitor, and efficiently run campaigns, manage budgets and analyze data to improve results.
• Conduct A / B testing and analyze ad copy, visuals and landing pages to refine and improve CTR and CR.
• Provide regular reporting and insights to inform media buying decisions.
• Stay up-to-date with industry trends, emerging tools, and best practices in Paid Social to maintain a competitive edge.
• Manage media budgets effectively, ensuring maximum return on investment.
• Accountable for checking all the content being advertised is truthful and complies with codes of advertising practice.
• Work closely with our Creative Studio to develop high-performing ad content.
• Collaborate with other departments / BU’s stakeholders to ensure marketing efforts align with company goals.

About Leads.io

Leads.io is your technology-driven partner in effective lead generation. As a global team spread out across eleven offices in nine countries, our mission is to provide empowering business solutions on a global scale. By delivering high-quality leads through diverse channels such as Facebook, Instagram, TikTok, display, native, paid search and organic, Leads.io aims to elevate our clients\' ventures to new heights of success.

As a team of result-oriented experts in marketing, technology, strategy, and content, we remain committed to excelling at our craft with every step we take. We think big, act fast, and confidently pave the way for the future. Through a dedication to personal excellence, teamwork, and accountability, Leads.io fosters an environment in which you can shape your path to success whilst engaged in a dynamic and successful company environment.

Your qualifications

• 3+ years of experience in media buying, particularly in paid social advertising.
• Expertise in Meta Ads Manager, TikTok Ads Manager, or similar platforms.
• Strong understanding of performance metrics such as CTR, CPC, CPA, ROAS, and other KPIs to evaluate campaign success.
• Analytical mindset with the ability to work with data, identify trends and generate actionable insights.
• Strong project management and organizational skills, capable of managing multiple campaigns simultaneously.
• Broad understanding of marketing principles and practices.
• Ability to work in a fast-paced, results-driven environment.

What’s in it for you?

• 20 holidays per year
• Hybrid working
• Flexible working hours
• An open and inclusive culture that fosters personal growth and initiative
• Knowledge sessions hosted by internal and external experts
• Great lunch on Fridays to celebrate the weekend
• Employee Benefits Plan which includes Life Insurance, Accidental Death & Dismemberment, Extended Health Care, Dental and Dependent Life
• Provided equipment (Macbook, mouse / keyboard)
• Access to mental health support through OpenUp is offered anonymously and without cost
• The opportunity to work fully remotely for up to a month per year from a location of your choice

Values

Excited? Wait until you see our cultural values!

Trust – At Leads.io, we emphasize accountability and transparency, setting the foundation for genuine partnerships.

Own it – Ownership entails having pride in both your work and yourself. We each aim to take a personal initiative in improving our business, so being the best version of yourself is the best-case scenario for us.

Grow smart – Our vision is to become a global frontrunner in lead generation. We are committed to continually scaling our business whilst also growing as individuals in the process.

Thrive as a team – We believe that teamwork is a key ingredient to obtaining outstanding results. While holding personal work ethics in high regard, we also encourage a working environment that is both social and more enjoyable through teamwork.

Recruitment process

Our recruitment process is designed to ensure the best fit. It comprises a phone meeting to discuss qualifications, followed by two interviews and an assessment for skills and cultural alignment. If successful, we will extend a formal offer. Upon acceptance, you\'ll embark on your exciting journey with Leads.io.

Ready for your new challenge? Apply now, and we will be in touch with you soon!