Paid Ads Specialist

seoplus+; Ottawa; On-site; CAD 60,000 - 85,000; Full time

Benefits offered by this job

Competitive salary and benefits

Paid vacation, sick, and personal days

Education and personal development budget

Job summary

An innovative digital marketing agency in Ottawa is seeking a Paid Ads Specialist to manage and optimize client Pay-Per-Click campaigns. The role involves client communication, reporting on performance, and staying updated with industry trends. Ideal candidates should have proven PPC management experience, excellent analytical skills, and be comfortable working in a hybrid environment. This position offers competitive salary and benefits while contributing to the agency's growth.

Qualifications

• Proven experience managing PPC campaigns with positive ROI.
• In-depth knowledge of PPC advertising.
• Proficiency in PPC analytics tools.
• GTM proficiency and marketing strategy training.
• Track record of turning around underperforming campaigns.
• Experience using automation for PPC efficiency.
• Strong communication with clients and cross-functional teams.
• Analytical, problem-solving mindset; able to work fast-paced.
• PPC certifications are a plus.

Responsibilities

• Manage campaign performance for clients including ad creation and reporting.
• Communicate campaign performance directly with clients.
• Implement measurable steps to improve client satisfaction.
• Present campaign KPIs and strategies to clients.
• Stay current with PPC platform updates and best practices.
• Collaborate with creative, analytics, and web teams to optimize campaigns.
• Maintain up-to-date Google Ads certifications.

Skills

PPC campaign management

Client communication

Analytical skills

Ad copywriting

A/B testing

Keyword research

Bid management

Problem-solving abilities

Education

Holistic marketing/strategy training

Tools

Google Analytics

Google Ads

Microsoft Ads

Meta Ads

LinkedIn Ads

Google Tag Manager

Other PPC platforms

Job description

seoplus+ is an innovative digital marketing agency helping businesses worldwide reach their online potential by generating leads and increasing sales. Our clients range from local retailers to enterprise-level multinationals.

We invite candidates located in Ottawa to apply. This is a hybrid role, and the candidate is required to work from our Ottawa office 3 days per week.

Position Overview

As a Paid Ads Specialist, you will play a pivotal role in managing and optimizing client Pay‑Per‑Click campaigns, working to deliver tangible and measurable results. In this role, you will have the opportunity to shape, execute, and optimize paid advertising strategies across various advertising platforms.

Primary Responsibilities

• Client Work: Manage all aspects of campaign performance for clients where you are the dedicated specialist, including ad creation, optimization, conversion tracking, and reporting.
• Client Communication: Work directly with clients to understand their needs and business objectives. Lead client‑facing meetings, effectively communicating campaign performance and building meaningful relationships.
• Client Retention: Take ownership and accountability for client results and implement measurable steps to improve client satisfaction, retention, and overall client value.
• Reporting: Understand client goals and ensure campaign performance, KPIs, and strategies are presented to clients in an effective, value‑driven manner.
• Ad Platform Innovation: Maintain and grow deep familiarity with all relevant platforms, including Search, Social, Shopping, Display, and Video channels across Google, Microsoft, Facebook/Instagram, LinkedIn, Twitter, Spotify, TikTok, and any emerging platforms.
• Training and Development: Stay up‑to‑date with emerging paid ads strategies, as well as holistic marketing approaches. Ensure Google Ads certifications remain up‑to‑date.
• Cross‑Department Collaboration: Collaborate with cross‑functional teams such as creative, analytics, and web development to ensure cohesive and optimised paid ad campaigns.
• Industry Trends: Stay up‑to‑date with industry trends, emerging technologies, and PPC best practices.
• seoplus+ Values: Focus on excellent customer service while living out our core values of Play, Accountability, Collaboration, and Transparency.

Qualifications

• Proven experience managing PPC campaigns across multiple platforms, with a track record of achieving positive ROI and revenue growth through strategic initiatives.
• In‑depth knowledge of PPC advertising, including keyword research, bid management, ad copywriting, and A/B testing.
• Proficiency in PPC analytics tools and platforms, such as Google Analytics, Google Ads, Microsoft Ads, Meta Ads, and LinkedIn Ads.
• Proficiency in Google Tag Manager.
• Proof of holistic marketing/strategy training.
• Proven examples of at‑risk client recovery, turning around campaign results using strategic approaches.
• Experience leveraging automation tools to create PPC‑specific efficiencies.
• Exceptional communication and client‑facing skills.
• Strong analytical and problem‑solving abilities.
• Ability to work in a fast‑paced, results‑oriented environment.
• Relevant certifications in PPC advertising are a plus.

Compensation Package

• Competitive salary plus benefits.
• Paid vacation, sick, and personal days.
• Education and personal development budget.

If you're a results‑oriented marketing professional with a passion for PPC advertising and a desire to drive business growth, we encourage you to apply for the Paid Ads Specialist position at seoplus+.

Help us deliver exceptional results for our clients and contribute to the future of our Paid Ads department.

To apply, please submit your resume and a cover letter detailing your relevant experience and achievements.