Media Planner

PHD; Toronto; On-site; CAD 50,000 - 70,000; Full time

Job summary

A leading media agency in Toronto is looking for a Planning Manager to deliver client satisfaction through strategic media planning. The ideal candidate will have a background in marketing, strong media expertise, and experience managing client relationships. Responsibilities include team engagement, cross-team alignment, and development of effective media strategies. This position offers a full-time opportunity in an innovative working environment with various learning benefits.

Benefits

Learning opportunities

Social events

Discounted Gym membership

Qualifications

• 1+ years of experience in media or related fields.
• Working knowledge of digital and traditional media ecosystem.
• Bilingualism an asset but not required.

Responsibilities

• Develop strategic media plans to exceed client KPIs.
• Build and maintain effective relationships with clients.
• Collaborate across various teams to achieve objectives.

Skills

Media Planning

Client Management

Presentation Skills

Leadership

Education

University / College education in marketing or communication

Tools

Excel

Google Analytics

Adwords

Job description

Overview

PHD Canada, with 40 years of Canadian history, are part of a Global network, and bring the breadth of global strength and the depth of local expertise to Canadian brands.

Our people make the difference, striving to be the most strategic and creative-led media agency in a data and tech world that delivers growth for our clients.

We are a culture of thought-leadership, creativity and innovation.

We believe in our people and delivering great work for our clients. It is these ambitions that make PHD a great company to work for as well as rewarding work via client accolades and industry recognition.

Some additional benefits you get by being part of PHD include :

• Learning: Both in person with your manager, within the agency and through an online platform that brings internal and external learning together 24 / 7.
• Events organised by the social committee throughout the year
• Big Hug – PHD’s CSR initiative driven by our people and their passions for the greater good
• Access to industry events
• Discounted Gym membership

For further information on PHD culture, please visit the official channels.

Purpose of the Role

The Planning Manager is expected to support the Integrated PHD team by delivering client satisfaction through the building and execution of strategic, competitive, and creative media plans. The Planning Manager will have a strong knowledge of the client’s business and apply that knowledge to help the PHD integrated team to drive results and exceed client KPIs.

You will become an active member of an enthusiastic team of cross discipline professionals. You will give your best and bring out the best in others to elevate the overall performance of the team. You will be increasingly involved in the ongoing day-to-day work with specific focus on liaising with the integrated team to create a superior plan designed to exceed the defined success metrics. This will be achieved by leveraging proprietary tools including OMNI Studio, incorporating best practices, understanding investment strategies, incorporating analytics and being open to different ideas and perspectives.

You will be an essential and valuable member of the PHD team through positive and professional engagement of client teams, agency partners, media partners and field experts. Multiple data points and facts will enable you to develop defendable opinions, perspectives and hypotheses. You will be focused on the development of the most intuitive, progressive and business-driving plans for your clients while supporting other groups across PHD to ensure the ongoing health of the agency.

The Role & Expectations

Client Engagement

• Media Expertise via yourself or PHD subject expert
• Professional and open
• Inclusive
• Accurate and professional
• Inclusive of all stakeholders
• Internal hub to ensure all is on track

Accountability

• To your immediate integrated team… seek and deliver support with enthusiasm
• To our clients…. know their goals and help them to exceed
• PHD Network…. sharing, gathering, supporting
• Manage with appropriate agency and client stakeholders
• Work within defined best practices (local or Global, Agency or Client)

People Management

• Coaching Planning Associates within the team
• Engage Senior team as required
• Recognize your strengths and opportunities as well as those within your team

Leadership

• Knowledge is the foundation of leadership
• Observe and learn from others within and outside PHD
• Evolve and adapt as the situation dictates

Media / Business Acumen

• Never stop learning. Leverage all learning resources and tools at PHD / OMNICOM
• Working understanding of all areas of focus within PHD
• Be active within the industry by engaging with experts, attending events, challenging the norms and being open to the possible

Your Responsibilities

• Media Planning – Infuse every plan with thoughtful, functional, creative, data-driven executions rooted in insights. Familiarity with market research and media applications are crucial. Incorporate measurement and campaign optimization for ultimate performance
• Team – Engage your team with enthusiasm, knowledge, questions and ideas. Aim towards the future…. prepare to be a coach and mentor while being open to receiving valuable feedback from others. Leverage your team to grow skillsets, presentation skills, detail-orientation, technical skills, leadership and critical thinking
• Client Management – Build and maintain an effective working relationship with appropriate business leaders to continuously grow the account. Provide a unique point of view to help clients interpret the best way to test and scale new approaches and identify opportunities to grow their business
• Cross Team Alignment – Work across multiple teams – strategy, marketing sciences, activation, business lead – and externally to understand and develop the most appropriate media concepts and buying strategies across multiple platforms

Some Specific Responsibilities

• Maintain appropriate confidentiality of client and agency information
• Key contact on client business as appropriate
• Responsible for overall media process (planning / buying / on-line / strategy / data management etc)
• Produce work that needs minimal editing - including appropriate grammar / syntax and numbers / formulas
• Actively listen and ask clarifying questions
• Adhere to deadlines and keep supervisor and team member up to date on progress and pending projects
• Technical skills
• Efficiently prepare presentations in PPT and Word
• Use Excel shortcuts and tools (e.g., pivot tables, SUMIF, AVERAGE, etc.)
• Manage relationships with appropriate partner agency personnel
• Organize and book meetings
• Develop meeting agenda and content
• Input into full agency team documents, POVs, opportunities
• Participate in or lead ideation sessions
• Accountability to providing ongoing strategic insight into client business
• Actively input / develop strategic documents / discussion
• Presentation Skills
• Work with Sr. team members to prepare and rehearse for external presentations
• Present in an accurate, organized, and logical manner
• Adapt presentation style to audience
• Client Interaction / Satisfaction
• Establish cooperative working relationships with client(s) to improve business performance
• Actively participate in meetings by sharing ideas, asking questions, and listening attentively
• Engage the Activation and Performance Teams
• Actively input / develop campaign / client overview
• Actively input / develop briefing documents
• Lead ideation sessions for go-to-market ideas / executions
• Billing and finance management
• Manage Pre and Post Buy reports
• Actively engaged in execution and optimization strategies
• Partner to develop meaningful insights, opportunities and solutions
• Contribute to the PHD team with respect to recruiting, and contributing to teammates Growth Plans and / or performance reviews as appropriate
• Understanding client marketplace dynamics (economic, sales, competitive, consumer)
• Contribute / create competitive media reports
• Track competitive business success / growth / declines
• Engage PHD network for global trends within relevant category
• Ensure utilization of PHD proprietary and industry research tools in plan development
• Fully understand the financial and billing position of each client including budget management and BCR generation
• Preparation / Contribution of reports and strategic analyses to clients
• Competitive Reviews
• Various POVs of media Opportunities
• Meeting minutes
• Post buy reports
• Campaign Tracking reports
• Traffic sheets
• Position reports
• Develop in depth knowledge of all media – offline and online and strategies
• Demonstrate solid expertise / knowledge of data and analytics
• Manage client training from a media / communications perspective
• Actively participate and support PHD Values and agency initiatives
• Leadership, initiative and entrepreneurial spirit
• Positivity, passion and determination
• Spirit of collaboration and teamwork
• Good stress management, responsiveness and adaptability
• Good management of emotions and intentions
• Effective management of priorities
• Organizational skills and rigor
• Creativity and sense of innovation
• Interpersonal skills
• Customer\'s sense
• Managerial and political skills
• Actively represent and encourage others to act within the PHD Values

Core Competencies

• Leadership / team building and mentoring capabilities
• Strategic ability (Insight)
• Creative thinker
• Knowledge of Industry & proprietary tools / resources
• Professionalism
• Excellent presentation skills
• Problem solving ability
• Sound judgment

Key Qualifications

• University / College education in marketing, communication or other relevant related fields
• 1+ years of experience in media or related fields
• Bilingualism an asset but not required
• Working knowledge of digital and traditional media ecosystem
• Knowledge of Industry Tools / Resources as asset (BBM, Google Analytics, Adwords etc)
• Working knowledge of Excel and Microsoft Office Software

Seniority level

• Associate

Employment type

• Full-time

Job function

• Advertising Services

Industries

• Advertising Services