Media Buyer - Paid Search/Social (Remote)

Taktical Digital; Remote; CAD 55,000 - 75,000; Full time

Job summary

A marketing firm in Dorval is seeking a Media Buyer to enhance digital marketing strategies through effective media procurement. This role involves developing comprehensive media plans, executing digital buys across platforms, managing client budgets, and analyzing campaign performance. Ideal candidates will possess a degree in Marketing or Business, expertise in media buying, and strong analytical skills. Join a dynamic team focused on delivering optimal results for clients.

Qualifications

• Bachelor's degree or equivalent work experience in Marketing or Business.
• Proven experience in digital marketing and paid media, especially Media Buying.
• Understanding of digital advertising platforms.

Responsibilities

• Collaborate to develop comprehensive media plans.
• Execute media buys across online channels.
• Manage client budgets for digital media buying.
• Monitor campaign performance and adjust strategies.

Skills

Digital media buying

Data analysis

Client communication

Strategic budget management

Media planning

Team collaboration

Organizational skills

Education

Bachelor's degree in Marketing, Business, or related field

Tools

Google Ads

Facebook Ads

TikTok Ads

Job description

Job overview:

Taktical’s Media Buyers play a vital role in our digital marketing efforts. This position is responsible for the strategic procurement of advertising space to achieve optimal results for our clients. This position requires a deep understanding of media planning, strategic budget management, and buying across various digital marketing channels.

Detailed Responsibilities:

1. Media Strategy and Planning:

   1. Collaborate with the Account Manager, clients, and creative teams to understand client goals and target audiences.
   2. Develop comprehensive media plans that align with client objectives and budgets.
   3. Utilize market research and data to inform media buying decisions.

2. Digital Media Buying:

   1. Execute media buys across various online channels, including social media, display advertising and search engine marketing.
   2. Cultivate and maintain relationships with digital media vendors to stay informed about advertising opportunities.

3. Budget Management:

   1. Manage client budgets for digital media buying, ensuring the efficient allocation and tracking of expenses.
   2. Provide clients with budget updates and recommend adjustments as needed.

4. Campaign Execution:

   1. Oversee the implementation and execution of digital media campaigns, including ad placement and scheduling.
   2. Ensure campaigns are delivered on time and within specified parameters.
   3. Continuously monitor campaign performance and adjust strategies for optimization.

5. Data Analysis and Reporting:

   1. Analyze the effectiveness of digital media campaigns using key metrics and data analytics.
   2. Prepare and deliver regular reports to clients, offering actionable insights and recommendations for campaign enhancement.
   3. Identify trends and areas for improvement in digital media buying strategies.

Hiring Requirements::

• Bachelor's degree in Marketing, Business, or related field (or equivalent work experience).
• Proven experience in digital marketing and paid media, with a focus on Media Buying.
• Deep understanding of digital advertising platforms (Google Ads, Facebook Ads, TikTok Ads, etc.).
• Professional client service and communication skills.
• Proficiency in data analysis and reporting.
• Ability to work collaboratively in a team environment.
• Strong organizational skills and attention to detail.
• Experience with client retention and growth strategies is a plus.