Media Analyst

Publicis Groupe Holdings B.V; Toronto; On-site; CAD 60,000 - 90,000; Full time

Job summary

A leading global digital commerce firm in Toronto is seeking a Media Analyst to collect and analyze media performance data. This role requires strong analytical skills, attention to detail, and communication abilities. You'll work with stakeholders to deliver actionable insights, ensure data accuracy, and support media planning initiatives. Candidates should have a Bachelor’s degree in Data Analytics, Statistics, or a related field along with 2-5 years of media data analysis experience. Competitive benefits are offered in an inclusive environment.

Benefits

Inclusive benefit programs

Career growth opportunities

Qualifications

• 2-5 years of experience in media data analysis.
• Proficiency in SQL for querying media performance data.
• Familiarity with first-party and third-party cookie-based data.

Responsibilities

• Collect and analyze data from various media platforms.
• Work with stakeholders to provide actionable insights.
• Ensure data accuracy and integrity across reports.

Skills

Data analysis

SQL

Data visualization with BI tools

Excel

Analytical thinking

Education

Bachelor’s degree in Data Analytics, Statistics, Mathematics

Tools

Tableau

Power BI

Job description

Company description

Profitero+ is the leading digital commerce company, trusted by more than 4,000 brands worldwide. We help brands break down silos and turn data into decisive action through intelligence-driven, end-to-end solutions that unify media, content, operations and strategy. Powered by advanced AI, robust digital shelf analytics across 1,400+ retailers in 70 countries and unmatched expertise from digital commerce specialists in 15 global hubs, our integrated solutions help brands accelerate profitable growth. Learn more at profitero.com

Overview

Part of the overall Analytics Group, the Media Analytics Team focuses on digital analytics, audience insights, and media performance optimization, client reporting and relationships, as well as cross-functional integration. They deliver best-in-class campaign reporting and insights, enabling data-driven decisions for media mix investing within the retail media ecosystem. The team audits advertising campaigns, troubleshoots performance issues, tracks and reports on KPIs, and provides consultation to Commerce Media planning and buying teams. They partner with the Commerce Media team to discuss advertising performance, provide campaign insights and recommendations, and continuously improve digital media analytics product and service offerings. Additionally, they answer client questions and ensure insights align with business objectives, write and approve proposals and presentations, oversee the work, and help drive the growth of the department.

Responsibilities

The Media Analyst is responsible for collecting, analyzing, and interpreting media performance data to provide actionable insights that support marketing and business decisions. This role requires strong analytical skills, attention to detail, and the ability to clearly and concisely communicate complex findings. Specifically, the Media Analyst will:

• Collect, clean, and analyze data from various media platforms.
• Work with stakeholders to understand data needs and deliver actionable insights.
• Ensure data accuracy and integrity across all reports, dashboards, and visualizations.
• Critical thinking to analyze data and derive meaningful media insights.
• Communicate findings and recommendations clearly to stakeholders.
• Support media planning initiatives.
• Assist in knowledge sharing through internal communication events, training, and other written materials.
• Maintain relevant marketing certifications and stay informed of media trends, tools, and methodologies.
• Support wider agency initiatives.
• Show up - be accountable, take responsibility, and get back up when you are down.
• Make stuff.
• Share so others can see what’s happening.

Qualifications

• Bachelor’s degree in Data Analytics, Statistics, Mathematics, or a related field.
• 2-5 years of experience in media data analysis or a related role.
• Proficiency in SQL for querying media performance data and developing custom audiences.
• Experience with BI tools such as Tableau and Power BI for data visualization.
• Strong skills in Excel for data manipulation and reporting.
• Demonstrated experience in leading media analytics methodologies like Multi-Touch Attribution (MTA), Audience Development, Clustering, Markov Chain analysis, etc.
• Familiarity with core media marketing concepts, such as first-party and third-party cookie-based data collection, attribution models, and developing audience segments from digital analytics and data management platforms.
• Knowledge of retail media ecosystems and common platforms such as Amazon, Walmart, Target, Kroger, along with third-party tools like SKAI, Pacvue, or Criteo.
• Strong analytical thinking to translate media data into actionable insights.
• Excellent communication skills to present media performance findings to both technical and non-technical audiences.
• Attention to detail to ensure data accuracy, campaign integrity, and reliable reporting.
• Collaborative mindset to work seamlessly with creative, strategic, and client-facing teams.

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail]. All your information will be kept confidential according to EEO guidelines.