Marketing Student (Co-op Placement)

General Bank of Canada; Edmonton; On-site; CAD 60,000 - 80,000; Full time

Job summary

A Canadian financial institution is seeking a driven Marketing Student for a 4-month Co-op placement in Edmonton. This unique opportunity focuses on storytelling through video and written content creation, aiming to enhance employer branding and internal communications. Candidates should be enrolled in a relevant program and possess strong digital content creation skills. Enjoy a collaborative environment with meaningful professional experiences.

Benefits

Collaborative work environment

Exclusive employee perks

Office with onsite gym

Engaging social events

Diversity and inclusion initiatives

Community involvement opportunities

Qualifications

• Passion for digital content creation including videos and written content.
• Strong relationship builder for cross-functional collaboration.
• Ability to work independently and manage multiple projects.

Responsibilities

• Collaborate with departments to gather insights for content.
• Capture departmental aspects and create engaging videos.
• Develop digital biographies for recruitment and onboarding.

Skills

Storytelling skills

Digital content creation

Proficiency in video editing software

Excellent written communication

Creative thinking

Education

Currently enrolled in Marketing, Communications, or Media Production

Tools

Canva

PowToon

Job description

General Bank of Canada

General Bank of Canada is a Schedule 1 Chartered bank headquartered in Edmonton, Alberta, and part of the Wheaton Group.Our journey began in the 1950s with an entrepreneurial spark that has grown into one of Canada’s fastest-growing small banks, delivering innovative financing solutions across automotive, aviation, and commercial sectors.

At GBC, our core values of Trust, Discipline, People-Centric Approaches, and Innovation drive every decision we make. We leverage our nimble structure to pioneer forward-thinking banking solutions in the digital era. Proudly certified as a Great Place to Work for six consecutive years, we’re dedicated not only to transforming banking but also to making real impact in the communities we serve. Since 1969, our ongoing partnership with United Way has fueled volunteer initiatives, fundraising, and community programs that truly change lives. When you join our team, you’re contributing to a future where innovation and community go hand in hand. We love it here and know you will too!

The Opportunity

Duration: 4 Months
Status: Fulltime from September 2025 – December 2025
Workplace Model: In-Office (11523 100 Avenue NW, Edmonton, Alberta)
Department: Human Resources
Reports to: Director, Human Resources

General Bank of Canada is looking to fill a fulltime, 4-month Co-op placement position. We are looking for a creative and drivenMarketing Studentto join our team and help bring our departments to life through engaging video storytelling and compelling written content. This is a unique opportunity to gain hands-on experience in internal communications, employer branding, and multimedia production while taking ownership of marketing initiatives in a highly autonomous environment. You won’t be joining a traditional marketing team. Instead, you’ll be the go-to marketing expert within a team of HR professionals who will support you in every way possible.

Position Responsibilities

This Co-op placement will be a project-based opportunity focusing on enterprise-wide and departmental storytelling. Your main responsibilities include:

• Collaborate with each department to gather insights about their purpose, key responsibilities, goals, and how they connect to the broader organization.
• Capture unique departmental aspects, team dynamics, and real work environments to create authentic and informative evergreen content.
• Use this content to create both short, engaging videos and digital biographies that highlight each team’s role and impact to be used for recruitment and onboarding.

What You Bring to the Table

We are seeking a student with the following qualifications:

• Currently enrolled in a Marketing, Communications, Media Production or other fulltime academic program. For Students whose academic program or major is not the preferred discipline, Students with experience and a skillset in digital marketing or content creation will be considered including Students interested in Financial Services.
• Strong storytelling skills with a passion for digital content creation including videos and written content.
• Tech savvy with the ability to create modern, relatable, visually-appealing content.
• Proficiency in video editing software or digital tools such as Canva, PowToon, or other relevant tools.
• Excellent written communication skills and attention to detail.
• Strong relationship builder. You will be interviewing team members and working cross-functionally with individuals spanning all levels of the organization.
• Creative thinker with the ability to work independently and manage multiple projects.

What You’ll Gain

• Real-world experience in multimedia content creation and employer branding.
• Exposure to various departments and strategic initiatives across the organization.
• A portfolio of professional video and written work.
• A sense of professional independence and autonomy. You’ll be relied on as the marketing expert. We’ll be your sounding board, your mentors, and your champions.
• While we don’t have marketing expertise on the team, you’ll be mentored by experienced HR and senior leadership professionals who are committed to your growth and success.

What GBC Brings to the Table

At General Bank of Canada, we offer more than just a paycheque. We will be the Employer to help kickstart your career. We create meaningful opportunities for our Students and ensure their work placements lead to meaningful professional experience. We promise you will leave with many experiences to add to your resume!

Recognized as one of the Best Workplaces for Mental Wellness in 2025, we take mental health seriously.

Additional perks and benefits of working at General Bank of Canada include:

• Collaborative work environment where your voice and opinions are valued.
• Exclusive employee perks which include discounts for various products and services.
• Beautiful downtown office location with an onsite gym and Edmonton’s best rooftop patio.
• Engaging social events each month, offering unique experiences and opportunities to connect with colleagues, meet new people and enjoy some fun.
• Welcoming teams that celebrate diversity and prioritize inclusion.
• Give back to your community. As a proud partner of the United Way, we offer numerous initiatives throughout the year for you to get involved and make a meaningful impact.
• Make an impact. Join one of our employee-led committees to develop leadership skills, expand your network and contribute to our strong corporate culture.

How to Apply

We invite you to apply directly through our Careers portal at generalbank.ca/careers. If you require additional assistance, you can contact us at [e-mail]. While we appreciate all applications, only candidates selected for further consideration will be contacted directly. Deadline to apply is August 1st, 2025.

At General Bank of Canada, we believe that that diversity drives innovation and fosters a culture of inclusion. We are proud to be an equal-opportunity employer, dedicated to creating a welcoming and supportive environment for all employees. We are committed to building a diverse and inclusive workforce that mirrors the rich diversity of our communities and customers.

We believe that accessibility is a fundamental aspect of our commitment to diversity, equity, and inclusion. Our goal is to ensure that every candidate has an equal opportunity to succeed during the interview process, and we will work with candidates requiring accommodations. If you require an accommodation, please reach out to our HR team directly ([e-mail]).

We welcome and encourage applications from individuals of all backgrounds and abilities, including those who are underrepresented in the financial services industry. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or any other legally protected status.