Marketing Specialist & Social Media Content

Safe Fleet; Montreal (administrative region); On-site; CAD 75,000 - 85,000; Full time

Job summary

A leading fleet management company in Montreal seeks a Digital Marketing Manager to oversee B2B social media strategies and content creation. The successful candidate will have at least 5 years of experience in marketing, with strong writing skills and proficiency in social media platforms. Knowledge of analytics tools and design software is essential. This role offers an opportunity to enhance brand visibility and engage with key stakeholders through diverse content strategies.

Qualifications

• 5+ years of experience in B2B marketing, social media management, or content creation.
• Proficiency in English with strong writing and editing skills; French is a strong asset.
• Experience in manufacturing, automotive, or industrial sectors is an asset.

Responsibilities

• Develop and execute B2B social media strategies across multiple platforms.
• Plan, write, and edit content for various marketing channels.
• Support integrated brand and lead-generation campaigns.

Skills

B2B marketing

Social media management

Content creation

Analytics tools

Writing and editing

Education

Bachelor’s degree in marketing, Communications, or a related field

Tools

Canva

Adobe Creative Suite

Loomly

Job description

MAIN RESPONSIBILITIES

Under the Digital Marketing Manager’s supervision, you will be responsible for the following:

Social Media Management

• Develop and execute B2B social media strategies across LinkedIn, Facebook, Instagram, Tik Tok and YouTube.
• Create engaging posts, videos, and visuals that highlight new products, events, and customer success stories.
• Monitor community engagement, respond to comments, and manage brand reputation across channels.
• Track and analyze performance metrics to optimize reach, engagement, and conversions.

Content Marketing

• Plan, write, and edit content for web, email, blogs, and campaigns that speak to tradespeople, fleet managers, and distributors.
• Collaborate with creative resources to produce multimedia content (photos, videos, infographics).
• Support press releases, case studies, and newsletters to amplify product news and company initiatives.
• Coordinate with external partners, influencers, and media outlets for content opportunities.

Campaign Support

• Assist with integrated brand and lead-generation campaigns.
• Support product launches with compelling content, messaging, visuals and press releases.
• Other duties as assigned.

Requirements

• Bachelor’s degree in marketing, Communications, or a related field.
• Minimum 5 years of experience in B2B marketing, social media management, or content creation.
• Excellent knowledge of social media channels (LinkedIn, Facebook, Instagram, Tik Tok).
• Strong writing and editing skills in English (French a strong asset).
• Experience with analytics tools (Google Analytics, social media insights).
• Proficiency with tools such as Canva, Adobe Creative Suite, and social media management platforms (Loomly).
• Experience in manufacturing, automotive, or industrial sectors is an asset.