Marketing Specialist

Ontario Institute of Health and Innovation; Toronto; On-site; CAD 55,000 - 75,000; Full time

Job summary

An educational institution in Ontario seeks a Marketing Specialist to lead marketing strategies and enhance brand visibility. The candidate will oversee recruitment initiatives and execute campaigns that drive enrollment growth. Ideal applicants will have a degree in Business or Marketing and experience in student recruitment, particularly within Ontario's career college sector. This role offers opportunities to manage digital content and community engagement efforts.

Qualifications

• 3–5 years of experience in student recruitment.
• Strong knowledge of Ontario's education landscape.
• Experience overseeing the creation of marketing content.

Responsibilities

• Oversee recruitment campaigns to drive enrollment growth.
• Maintain a strong online presence through social media.
• Design and execute domestic recruitment strategies.

Skills

Student recruitment

Marketing strategies

Communication skills

Project management

Education

Bachelor's degree in Business, Marketing, or Communications

Tools

Salesforce

Digital advertising platforms

Job description

Overview

Ontario Institute of Health and Innovation (OIHI) is dedicated to providing high-quality education that meets the country’s labour needs, ensuring our graduates are well-prepared for successful and impactful careers that help maintain Canada’s long-term status as an international leader in quality of life. The college aims to lead in care and support services by empowering students with experiential learning that aligns with industry needs and nurtures workforce development for a healthier, more supportive world. OIHI is proud to be a part of Global University Systems (GUS) Canada, the Canadian subsidiary of Global University Systems. GUS is an international network of higher-education institutions brought together by a shared passion for accessible, industry-relevant qualifications and graduate success.

Position Summary

The Marketing Specialist is responsible for leading OIHI’s marketing strategy, with a strong focus on creating and executing campaigns that enhance brand visibility and drive enrollment growth within Ontario’s career college sector. This newly structured role combines oversight of marketing initiatives—including digital content, promotional materials, and outreach campaigns—with leadership in domestic student recruitment activities that support enrollment objectives. The ideal candidate brings proven experience in developing and implementing marketing strategies, along with the ability to align student recruitment efforts to maximize campaign success.

Responsibilities

Campaign & Collateral Support

• Oversee the creation of promotional materials and digital content to support recruitment campaigns.
• Ensure that all collateral aligns with enrollment priorities and resonates with prospective students and their families.
• Provide direction on the design and content of recruitment-focused brochures, digital ads, and social media campaigns.

Digital & Community Engagement

• Maintain a strong online and social media presence that highlights OIHI programs and student success stories.
• Track engagement and use analytics to guide future recruitment content and outreach strategies.
• Represent OIHI at key community and education events as a visible ambassador for the institution.

Recruitment Strategy & Execution

• Design and execute domestic recruitment strategies that strengthen OIHI’s presence in the Ontario career college market.
• Build and manage partnerships with high schools, community organizations, employment agencies, and other recruitment channels.
• Lead recruitment initiatives, including information sessions, career fairs, open houses, and community outreach.
• Collaborate with admissions to optimize the lead-to-enrollment process, including tracking, follow-up, and conversion strategies.
• Monitor and report on recruitment performance, adjusting strategies as needed to meet enrollment goals.

Qualifications

Required:

• Bachelor’s degree in Business, Marketing, Communications, or a related field.
• 3–5 years of experience in student recruitment, preferably within Ontario’s career college sector.
• Demonstrated ability to develop and deliver successful domestic recruitment strategies.
• Strong knowledge of Ontario’s education landscape and student recruitment channels.
• Experience overseeing the creation of campaign collateral and marketing content.
• Excellent communication, presentation, and relationship-building skills.
• Strong organizational and project management abilities.

Preferred:

• Experience in domestic student recruitment within the post-secondary education sector.
• Familiarity with Salesforce and digital advertising platforms.
• Knowledge of SEO/SEM and digital campaign performance metrics.

Key Competencies

• Results-driven with a strategic and hands-on approach.
• Strong interpersonal skills and the ability to represent the institution effectively.
• Adaptable in a fast-paced, target-oriented environment.
• Passion for education, student success, and community impact.
• Energetic, self-motivated, and comfortable acting as a brand ambassador.

OIHI is an equal opportunity employer. We provide equal opportunities and are committed to the principle of equality regardless of race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, record of offences, marital status, family status or disability. Accommodations are offered upon request for applicants participating in all phases of the recruitment and selection process in line with our Accessibility Policy, the Accessibility for Ontarians with Disabilities Act, and the Ontario Human Rights Code. If you require accommodations at any point during the application and hiring process, please contact [e-mail].