Marketing Specialist

Magnet Forensics; Canada; Remote; CAD 56,000 - 98,000; Full time

Job summary

A leading software development company in Canada is seeking a Marketing Specialist to support marketing managers in executing campaigns. The role emphasizes customer acquisition, project management, and collaboration with various teams. Candidates should possess a Bachelor's Degree in Business or Commerce and have strong organizational and problem-solving skills. This position offers a competitive salary and benefits.

Benefits

Generous time off policies

Competitive compensation

Healthcare and retirement benefits

Volunteer opportunities

Qualifications

• Must be innovative and resourceful with a desire to learn new marketing strategies.
• Must have a strong customer-service orientation.
• Must display superior attention to detail and organizational skills.

Responsibilities

• Support planning and execution of marketing campaigns.
• Manage customer-based marketing activities to drive lead generation.
• Track key metrics and deliver reports on marketing programs.

Skills

Innovative and resourceful

Strong customer-service orientation

Creative problem solving

Time-management

Organizational skills

Education

Bachelor's Degree in Business or Commerce

Tools

Cvent

Zoom

ON24

Pardot

Salesforce

Job description

Overview

Who We Are; What We Do; Where We’re Going

Magnet Forensics is a global leader in the development of digital investigative software that acquires, analyzes, and shares evidence from computers, smartphones, tablets, and IoT-related devices. We are continually innovating so our customers can deploy advanced and effective tools to protect their companies, communities, and countries.

Serving thousands of customers globally, our solutions are helping investigators modernize digital investigations, fight crime, protect assets, and guard national security.

With employees based around the world, Magnet Forensics continues to expand its global presence. As part of Magnet Forensics, you can expect to make a difference in the world, with strong support through learning and development, and the collaboration of an incredible team. If you think you would be the right person to join our team working towards this goal, we would love to hear from you!

Your Team

The Marketing team is responsible for developing and leading programs at all stages of the marketing funnel, to drive demand and create opportunities for our global sales team.

Your Role

As the Marketing Specialist, you will be responsible for supporting a team of marketing managers with the planning, execution and analysis of marketing campaigns and programs that drive sales for our organization. The role focuses on customer acquisition programs, customer retention initiatives, sales enablement, and supporting international events and conferences. Main responsibilities include working collaboratively with multiple stakeholders to project manage and execute multiple marketing campaigns across all stages of the marketing funnel, and providing relevant data to optimize and analyze campaign effectiveness.

What You Will Accomplish

• Interact with global, digital, vertical and product marketing team members to build and support customer-based marketing activities and drive lead generation opportunities.
• Support international sales and marketing conferences/tradeshows and owned events including content, asset coordination, translation management, lead retrieval/upload and post-event surveys and email campaigns.
• Lead the global webinar program and execute Magnet Virtual Summit 2025 using the ON24 platform.
• Leverage event management systems (Cvent), marketing automation systems (Pardot) and customer relationship management systems (Salesforce) to stage, execute, track, and manage global marketing programs.
• Manage all virtual event technology requirements including ON24 and Zoom Webinars where applicable.
• Track key metrics and deliver reporting and analytics for all marketing programs.
• Manage inventory by ordering, shipping & distributing branded materials for tradeshows and events across North America, EMEA and APAC.
• Manage the operational elements of the marketing budget and expenses (PO creation, monthly accrual and reconciliation, reporting to management).
• Coach, mentor and train marketing co-op student to ensure weekly processes are effective and continuously improved.
• Stay up to date with lead generation tools, techniques, and best practices, and recommend their implementation when appropriate.

What We Are Looking For

We’re looking for someone who checks off most, but not all, of the boxes listed in “skills and experiences”. It’s more important to display indicators of success through skills and experiences than to require full prior tenure. We want to be part of your development journey and will learn from you as you learn from us.

Must haves:

• Bachelor’s Degree in Business or Commerce
• Innovative and resourceful with the interest and desire to learn and adopt new marketing strategies and tactics
• Strong customer-service orientation
• Ability to take ownership of projects and multi-task multiple priorities
• Superior attention to detail, creative problem solving, time-management and organizational skills

Nice To Haves:

• Experience in a marketing department, typically 2-4 years
• Experience with event technology (Cvent, Zoom, ON24) and marketing automation (e.g., Pardot) is an asset

The Most Important Thing

We’re looking for candidates who can provide examples of how they have demonstrated Magnet CODE in their previous experiences:

CARE – We care about each other and our mission to make a difference in the world.

OWN – We are accountable for our results with integrity, empathy, and respect.

DEDICATE – We put our heart and soul into meeting the needs of our customers and helping them serve the people they protect.

EVOLVE – We are constantly innovating and exploring new ways to work together to make an impact.

Location – Preferred location is in or near the Kitchener-Waterloo region for team collaboration.

Compensation & Benefits

The compensation range is for the primary location. Actual compensation may vary by location and factors such as qualifications, experience, knowledge and skills. If applying outside the primary location and selected for an interview, the Talent Acquisition Partner can share more information. If the role includes an incentive component, the range represents total target compensation (base + variable).

• MIN: $56,700
• MID: $81,000
• MAX: $97,200
• Currency: CAD

Magnet is proud to offer benefits such as:

• Generous time off policies
• Competitive compensation
• Volunteer opportunities
• Reward and recognition programs
• Employee committees & resource groups
• Healthcare and retirement benefits

Magnet Forensics is an Equal Opportunity Employer. We are committed to an inclusive recruitment process and work environment. Accommodation is available upon request. Please contact [e-mail] for accommodations.

All offers of employment are contingent upon satisfactory completion of a background check and may be subject to applicable laws. Refusal to consent to a background check may be grounds for revoking an offer.

US Applicants: Magnet Forensics participates in E-Verify and provides Form I-9 information to confirm work authorization in the U.S.