Marketing Program Manager - On Site

Southmedic Inc; Barrie; On-site; CAD 60,000 - 80,000; Full time

Job summary

A leading medical device manufacturer in Barrie is seeking a Marketing Specialist to build and execute integrated marketing plans. The role involves developing multi-channel campaigns, managing corporate social media, and ensuring brand consistency across all marketing touchpoints. Ideal candidates should have a Bachelor's degree in marketing or related fields and at least 5 years of hands-on marketing experience, along with skills in strategic thinking, content creation, and digital marketing.

Benefits

Retirement Program

Comprehensive benefits plan

Education Reimbursement

Social activities and events

Qualifications

• Able to translate company objectives into marketing plans.
• Strong writer with the ability to produce professional, engaging copy.
• Competent in creating/editing marketing materials.

Responsibilities

• Build and execute integrated marketing plans aligned with company goals.
• Develop and manage multi-channel campaigns.
• Track KPIs and deliver performance insights.

Skills

Strategic Thinking

Content Creation

Design Literacy

Digital Marketing

Project Management

Analytical

Collaboration

Education

Bachelor’s degree in marketing, Business Administration, or related field

5 years of progressive marketing experience

Tools

Canva

Adobe Suite

Google Analytics

HubSpot Academy

Job description

Overview

Southmedic is known globally as an innovative, high quality Canadian medical device manufacturer. At Southmedic you will enjoy an open-minded culture that fosters individual growth and career development within a dynamic team. Southmedic believes in continually investing in our staff; allowing you to reach your full potential through ongoing training and development. You will engage with a team that values respect, accountability and integrity.

What You Will Do

• Build and execute integrated marketing plans aligned with company goals.
• Develop and manage multi-channel campaigns (web, social, email, events, PR).
• Write, edit, and design marketing collateral (brochures, sales sheets, one-pagers, presentations).
• Work with designers/videographers when needed, but comfortable creating light graphics independently.
• Own company website updates, landing pages, and SEO best practices.
• Manage corporate social media accounts, post consistently, and track engagement.
• Ensure brand consistency across digital, print, events, and external communications.
• Refine and enforce messaging across all marketing touchpoints.
• Partner with Sales to generate and qualify leads.
• Build nurture campaigns (emails, ads, webinars, etc.) that move prospects through the funnel.
• Track KPIs (lead volume, conversion, web traffic, campaign ROI).
• Deliver clear performance insights and recommendations to leadership.

What We Need

• Strategic Thinking: Able to translate company objectives into marketing plans and calendars.
• Content Creation: Strong writer with the ability to produce professional, engaging copy.
• Design Literacy: Competent in Canva and Adobe Suite for creating/editing marketing materials.
• Digital Marketing: Familiar with SEO, SEM, paid social, and email automation.
• Project Management: Organized, deadline-driven, and able to manage multiple campaigns at once.
• Analytical: Comfortable with KPIs, dashboards, and optimizing based on data.
• Collaboration: Strong partnership skills with Sales, Product, and Executive teams.

Dimensions of the Position

The incumbent must have a strong balance of strategic planning and hands-on execution. Proven track record of managing campaigns end-to-end with measurable results. Must be capable of covering ground that might otherwise be spread across an agency team.

Education

It is preferred that the incumbent have at least 5 years of progressive, hands-on marketing experience. A Bachelor’s degree in marketing, Business Administration, Communications, or a related field.

Preferred / Added Value

coursework or certifications in digital marketing, SEO/SEM, or analytics (Google Analytics, HubSpot Academy, LinkedIn Ads, etc.). Familiarity with graphic design or creative tools (Adobe Suite, Canva, etc.) – either through formal study or professional training. Familiarity with medical devices, healthcare, or other regulated industries; as well as basic video production and editing is not required but strongly preferred.

What We Offer

• Retirement Program - Southmedic will match RRSP contributions in our program that employees can begin participating on their first day.
• Benefits - Our group benefit plan covers medical, dental, vision, and other health needs, including our employee assistance program.
• Perks – Southmedic employees enjoy a variety of perks and discounts from local corporate partners like fitness memberships, events, and more!
• Education Reimbursement - Our continuing education program provides financial assistance for training and education courses.
• Engagement - We hold a number of social activities during the year including BBQ's, giveaways, and employee activities.

Southmedic is committed to providing accessible employment practices that are in compliance with the Accessibility for Ontarians with Disabilities Act (AODA). If you require accommodation for disability during any stage of the recruitment process, please advise the Human Resources Department.

We thank you for your interest in joining the Southmedic Team!

#SM