Marketing Manager – Digital Growth (18-Month Contract)

Sun Life; Markham; Hybrid; CAD 85,000 - 110,000; Full time

Job summary

A leading financial services firm in Canada is seeking a Marketing Manager for an 18-month contract. This role involves driving marketing campaigns, translating business needs into strategies, and creating client engagement plans. The ideal candidate has over 7 years of progressive marketing experience, excellent communication skills, and proficiency in digital marketing. Join a dynamic team that values diversity and offers a hybrid working environment focused on innovation and results.

Qualifications

• Minimum 7 years progressive marketing experience.
• Proficiency in building AEM campaigns.

Responsibilities

• Drive end-to-end delivery of marketing campaigns in various channels.
• Translate business asks into marketing strategies.
• Design Client engagement strategies to achieve business objectives.
• Own the go-to-market strategy for new insurance products.
• Manage requests for approval with Compliance / Legal.
• Lead in-depth reporting on campaign results.

Skills

Strong owners' mindset and bias for action

Experience with digital marketing in a direct marketing capacity

Marketing and digital data analytics

Ability to lead cross-functional projects

Communications skills (verbal and written)

Progressive copywriting and editing experience

Familiar with working on an agile team

Education

University or college degree in Marketing, Business or Communications

Tools

Tableau

Job description

A leading financial services firm in Canada is seeking a Marketing Manager for an 18-month contract. This role involves driving marketing campaigns, translating business needs into strategies, and creating client engagement plans. The ideal candidate has over 7 years of progressive marketing experience, excellent communication skills, and proficiency in digital marketing. Join a dynamic team that values diversity and offers a hybrid working environment focused on innovation and results.