Marketing Manager, Avion Rewards Travel

RBC; Toronto; On-site; CAD 70,000 - 90,000; Full time

Job summary

A leading financial institution is seeking an experienced Marketing Manager for its Avion Rewards team in Toronto. This role involves developing and executing marketing plans, managing campaign performance, and collaborating with partners to enhance customer engagement. Candidates should have 2–3 years of marketing experience and strong analytical skills. This role offers career growth opportunities in a collaborative environment.

Benefits

Opportunity to shape the future of a recognized loyalty brand

Collaborative team culture

Career growth and learning opportunities

Qualifications

• 2–3 years of experience in marketing, ideally in brand, loyalty, or travel.
• Strong strategic thinking and analytical skills with a track record of delivering results.
• Experience managing cross-channel campaigns.
• Excellent communication and collaboration skills.

Responsibilities

• Build annual marketing plans for Avion Rewards Travel.
• Lead the design and execution of integrated campaigns.
• Monitor KPIs and optimize plans.
• Manage relationships with key travel partners.

Skills

Branding

Brand Marketing

Customer Loyalty

Strategic Thinking

Analytical Skills

Communication Skills

Job description

Overview

Avion Rewards is at the core of RBC’s client strategy, recognized by Canadians as a leading loyalty brand. We are building one of the largest loyalty ecosystems in the country and are seeking a Marketing Manager to join the Avion Rewards Marketing team, focusing on the Travel Rewards portfolio. The successful candidate will develop and execute marketing plans, analyze campaign performance, and identify opportunities to drive engagement and revenue growth for our travel business.

What you will do

• Annual Planning: Build annual marketing plans for Avion Rewards Travel that align business objectives, client needs, and brand strategy. Lead the travel team in establishing an annual travel merchandising calendar and promotions across internal and external channels.
• Strategic Alignment: Translate business partner goals into clear marketing priorities, KPIs, and campaign roadmaps.
• Campaign Development: Lead the design and execution of integrated campaigns (including landing pages, emails, and paid media) that drive measurable outcomes.
• Partner Management: Act as the marketing lead with key travel partners, managing relationships, presenting plans and ensuring joint accountability.
• Performance Tracking: Monitor KPIs (traffic, gross booking volumes, CAC), optimize plans, and deliver results against targets.
• Collaboration: Build trusted and collaborative relationships with internal and external partners to drive transparency and efficiency in execution.
• Innovation: Analyze customer behavior and trends to inform marketing strategies and identify opportunities to drive engagement and revenue growth for Avion Rewards travel and optimize existing channels.

What you need to succeed

Must Have:

• 2–3 years of experience in marketing, ideally in brand, loyalty, or travel.
• Strong strategic thinking and analytical skills with a track record of delivering results.
• Strong attention to detail and organizational skills, with ability to prioritize tasks and manage multiple projects and stakeholders simultaneously.
• Experience managing cross-channel campaigns.
• Excellent communication and collaboration skills, with the ability to influence across teams.
• Experience in financial services or consumer loyalty marketing.

Nice to have:

• Experience in digital-first campaign design, paid media and performance marketing.
• Familiarity with loyalty program operations (offers, redemption, points conversion).
• Strong knowledge of marketing principles, including segmentation, targeting, positioning, and the marketing funnel.
• Ability to think creatively and develop innovative marketing solutions.

What’s in it for you

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• Opportunity to shape the future of one of Canada’s most recognized loyalty brands.
• Exposure to high-visibility projects with national reach.
• Collaborative team culture with strong executive sponsorship.
• Career growth and learning opportunities at Canada’s largest bank.

Job Skills

Branding, Brand Marketing, Business Reporting, Customer Loyalty, Detail-Oriented, Key Performance Indicators (KPI), Marketing, Marketing Campaigns, Marketing Planning, Market Segmentation, Travel Business, Travel Industry

Additional Job Details

Address: RBC WATERPARK PLACE, 88 QUEENS QUAY W TORONTO

City: Toronto

Country: Canada

Work hours/week: 37.5

Employment Type: Full time

Platform: HUMAN RESOURCES & BMCC

Job Type: Regular

Pay Type: Salaried

Posted Date: 2025-09-26

Application Deadline: 2025-10-10

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Inclusion and Equal Opportunity Employment

At RBC, we believe an inclusive workplace that has diverse perspectives is core to our growth. We strive to deliver a respectful, collaborative, and innovative environment that fosters belonging and opportunity for all.

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