Marketing Manager(9915631)

ExcelGens, Inc.; Montreal; On-site; CAD 70,000 - 100,000; Full time

Job summary

A leading healthcare solutions provider is seeking a proactive Marketing Manager for a 12-month maternity leave contract in Montreal. You will manage product portfolio strategy, conduct market research, and execute marketing plans across multiple channels. The ideal candidate has over 7 years of marketing experience, strong branding skills, and is fully bilingual in French and English.

Qualifications

• Minimum 7 years of proven marketing experience managing multiple product lines.
• Experience in a multi-channel B2B environment.
• Strong understanding of branding, customer engagement, and marketing strategy.

Responsibilities

• Develop and execute detailed marketing plans for the product portfolio.
• Conduct market research and competitive analysis.
• Collaborate with sales teams to analyze product performance.

Skills

Business Development

Customer Service

Market Research

Customer Relationship

Education

Bachelor's degree in Marketing or related field

Job description

Overview

Industry: Optical / Healthcare

Language Requirement: Bilingual (French & English)

Contract: 12 months Maternity Leave Coverage

About the Role

Our client is seeking a proactive strategic and results-driven Marketing Manager to lead the positioning and growth of a key product category in the ophthalmic lens market. This is a 1-year maternity leave contract where youll be responsible for managing the full product portfolio strategy including product positioning pricing communication and B2B / B2B2C marketing initiatives. Youll also oversee partnerships with external distributors and internal teams to ensure strong brand execution and business impact.

This is a high-impact role that requires someone who can think strategically execute with precision and collaborate across multiple departments.

What Youll Be Doing

Product Portfolio Management

• Develop and execute detailed marketing plans for the product portfolio (positioning pricing communication).
• Conduct market research and competitive analysis to stay on top of trends and best practices.
• Forecast sales volumes and ROI for product launches.
• Manage promotional tools and marketing collateral in collaboration with partners.
• Monitor product performance and market evolution (consumer behavior eye care professionals competition).
• Collaborate with sales teams to analyze product performance and suggest strategic adjustments.
• Lead communication strategies targeting both B2B clients and end consumers.
• Develop branding and communication plans to drive awareness and purchase intent.
• Optimize the product portfolio to align with client needs and improve profitability.
• Build and implement personalized marketing plans for key customer segments.

Cross-Functional Partnership

• Work closely with internal and international partners to apply best practices and implement a strong global brand strategy.
• Collaborate with sales training and customer experience teams to ensure messaging consistency.
• Ensure marketing strategies tools and programs add value across the business-benefiting customers clients and internal teams.
• Act as the technical point of contact for your product portfolio supporting sales teams and internal questions and joining client meetings when needed.

Who You Are

• Bachelors degree in Marketing or a related field
• Minimum 7 years of proven marketing experience ideally managing multiple product lines
• Experience in a multi-channel B2B environment
• Strong understanding of branding customer engagement and marketing strategy
• Comfortable managing both strategic planning and detailed execution
• Creative thinker who delivers measurable results
• Strong written and verbal communication skills
• Ability to work collaboratively in a multicultural fast-paced environment
• High energy proactive and able to meet tight deadlines
• Fully bilingual in French and English (spoken and written)

Key Skills

Business Development, Customer Service, Apache, Market Research, Customer Relationship

Employment Type

Full-time

Experience

years

Vacancy

1