Marketing Manager

BAUCO Access Panel Solutions Inc.; Victoria; On-site; CAD 80,000 - 100,000; Full time

Job summary

A leading access panel solutions provider in Canada is seeking a Marketing Manager to develop compelling content and implement the marketing strategy. The role includes overseeing content creation, managing marketing metrics, and collaborating with teams for effective campaigns. The ideal candidate has over 6 years of B2B marketing experience, exceptional writing skills, and a strong understanding of digital marketing. This position offers a competitive salary of CAD $80,000 to $100,000 annually with additional benefits including a comprehensive health plan.

Benefits

Competitive salary

Employer-funded extended medical, dental, and vision plan

Company bonus system

Qualifications

• 6+ years in a marketing position, ideally B2B.
• Experience managing a marketing colleague or team.
• Track record of generating effective communication products.

Responsibilities

• Create written and visual content for architectural and engineering audiences.
• Implement the marketing communications plan supporting business strategy.
• Produce content for websites, newsletters, and social media.

Skills

Exceptional writing, editing, and proofreading skills

Excellent technical skills (Microsoft Office, Adobe Suite, Mail Chimp, WordPress)

Excellent organizational skills

Deep understanding of the digital marketing communications landscape (SEO, Google Analytics)

Comprehensive market research skills

Education

Bachelor’s degree or diploma in Marketing

Accreditation in Communication Management (CMP) or Canadian Public Relations (CPR)

Tools

Adobe Suite

Mail Chimp

WordPress

Google Analytics

Job description

The Position

The Marketing Manager will be the hands-on lead responsible for creating compelling written and visual content that resonates with architects, engineers, designers, and construction professionals while also ensuring BAUCO’s brand is consistently represented across all channels. Working alongside the Manager of Sales and Business Development and reporting to the General Manager, the Marketing Manager will manage and implement a comprehensive marketing communications (MarCom) plan that includes owned, earned, and paid media tactics. He or she will report marketing communications metrics to the company’s leadership team on a monthly basis, and manage and mentor the Marketing Coordinator.

Responsibilities

Research 10%

• Monitor and research current and emerging markets
• Research attitudes and unmet needs of BAUCO’s target audiences
• Research and understand construction project workflows, specifications, and the technical language used by our AEC audience
• Remain informed and engaged with evolving marketing trends, AI, and media landscape

Strategic Planning 10%

• Track marketing results using QR codes, Google Analytics, and other metrics, and regularly analyze and report on same.
• Track marketing results and adjust content strategy to ensure resonance with architects, engineers, and contractors.
• Monitor and update BAUCO’s MarCom plan as needed
• Work with the sales and business development team and customer service staff on additional strategies and campaigns as needed

Project Management 40%

• Implement the MarCom plan to support BAUCO’S overall business strategy and objectives.
• Actively produce and review content, including web pages, newsletters, technical product guides and social media posts for accuracy, clarity, and appeal to the AEC audience.
• Provide direction to the Marketing Coordinator and oversee that person’s deliverables
• Coordinate strategic and creative inputs with external suppliers for web development, graphic design, SEO, digital advertising, lead generation, directories, packaging, signage, and tradeshows
• Perform other marketing tasks as needed, such as facilitating meetings, organizing photo shoots, issuing news releases, event planning, selecting promotional materials

Content Development 40%

• Write, review, and edit clear, engaging and technically accurate content for architects, engineers, contractors, and designers across all channels including website, print media, social media, newsletter e-blasts, Google ads, and SEO.
• Translate technical product specifications into accessible, solution-oriented content for different stages of the AEC project lifecycle.
• Write, review, edit, and enhance client communications as needed, such as followup emails, letters, phone scripts, product instructions
• Protect and differentiate the brand with consistent messaging to all target audiences
• Develop story boards to enhance training and marketing videos for product users and staff
• Ensure that internal materials are consistent, user friendly, and visually appealing
• Work collaboratively with interdepartmental teams to develop, implement, and distribute materials that convey company policies and procedures, consistent with marketing communications strategies

Essential Skills and Abilities

• Exceptional writing, editing, and proofreading skills with demonstrated ability to produce content for architects, engineers, designers, and construction professionals. Photography and basic video production skills are a plus.
• Excellent technical skills, including Microsoft Office, Adobe Suite, Mail Chimp, and WordPress; basic HTML an asset
• Excellent organizational skills and priority management
• Deep understanding of the digital marketing communications landscape, including SEO and Google Analytics
• Self-starter who is happy to provide a first draft, seek feedback, and reiterate as needed
• Sound judgment to drive communications initiatives with excellent skills in stakeholder management, networking, and relationship-building
• Ability to work within teams and existing structures
• Comprehensive market research skills

Qualifications

Education

• Bachelor’s degree or diploma in Marketing, or equivalent combination of training programs in Marketing, Digital Marketing, Communications, Technical Writing, and Public Relations
• Accreditation in Communication Management (CMP) or Canadian Public Relations (CPR) would be an asset
• Certification in SEO, Google Analytics, or html would be an asset

Experience

• 6+ years in a marketing position, ideally B2B, with a track record of generating effective and engaging communication products
• Experience managing a marketing colleague or team
• Experience writing, editing, and producing marketing content for B2B audiences, ideally within the architecture, engineering, and construction industry.

The Company

At BAUCO Access Panel Solutions Inc., we believe in treating each other as we would like to be treated ourselves. It’s a place where you can let your passion and expertise shine and be noticed. We have a competitive compensation package, including a company bonus system and 100% employer-funded extended medical, dental, and vision plan.

At BAUCO, we pride ourselves on being the most customer-responsive access panel company in the industry. We are known for our product and service solutions: virtually invisible, fully customizable architectural access panels and grilles. We believe in innovation, attention to detail, exacting quality, and service excellence. We accomplish this by being both the manufacturer and distributor of access panels, allowing us to provide short production lead times and custom sizes to our valued customers. We deliver the best possible access panel solutions directly to jobsites. Our personal service and flexibility in accommodating our customers' project schedules has earned us outstanding testimonials from architects, general contractors, designers, and homeowners alike.

We distribute North America wide for buildings you might be familiar with, like the popular Wickaninnish Inn in Tofino, the Museum of Modern Art in New York, and the Wilshire Grand Hotel in Los Angeles. Since our establishment in 1995, our team has grown to 70 employees, and we are growing again! We want you to become part of our team.

Apply on Indeed or visit our career page atwww.bauco.com/careers.

Applicants will be required to provide three professional references.

BAUCO Access Panel Solutions Inc. is committed to seeking diversity in its workforce by attracting, retaining, developing, and promoting the most qualified candidates and employees without regard to age, race, color, religion, gender, gender expression, sexual orientation, disability, ethnic or national origin, marital or familial status, or any other status protected by law.

Salary Range (CAD)

$80,000 To 100,000 Annually