Marketing Manager

Stone Tile International; Toronto; On-site; CAD 70,000 - 100,000; Full time

Job summary

A leading tile and stone company in Toronto is seeking a Marketing Manager to shape the brand across Canada. You will oversee digital marketing campaigns, manage brand storytelling, and collaborate across functions to drive business results. The ideal candidate possesses strong project management skills and a creative, analytical mindset. Join us in redefining luxury design for discerning clients while enjoying a competitive benefits package including health and wellness support.

Benefits

Comprehensive health & wellness benefits

Competitive compensation

Flexible work schedules

Rewards & recognition program

Team bonding events

Qualifications

• Years of marketing experience, preferably in luxury, retail, design, or lifestyle industry.
• Proven success managing marketing campaigns.
• Strong project management and organizational skills.
• Hands-on experience with performance marketing channels.

Responsibilities

• Oversee the evolution of Stone Tile's digital presence.
• Plan and execute national marketing campaigns across channels.
• Translate product launches into compelling narratives.
• Support cross-functional collaboration with sales and operations.

Skills

Project management

Analytical mindset

Exceptional written and visual storytelling

Collaboration

Education

Bachelor's degree in marketing or related field

Tools

Google Analytics

Magento

Google Ads

Job description

Overview

Stone Tile International Inc. is looking for a Marketing Manager.

Celebrating our 30th anniversary in 2022, we are North America’s leading fashion house of natural and manufactured tiles, stone, and wood. With over 160 employees and showrooms across major Canadian cities such as Toronto, Montreal, Vancouver, and Calgary, we are seeking to improve our international reputation as a luxury design firm for the architects and designers' community as well as discerning residential customers to redefine their spaces to transcend the ordinary.

The Marketing Manager will play a pivotal role in shaping and amplifying the Stone Tile brand across Canada, through our galleries and online experiences. This leader will oversee integrated campaigns, brand storytelling, and cross-functional collaborations to ensure Stone Tile is top-of-mind in the design and luxury surfaces market.

The role requires a balance of strategic thinking and hands-on execution, combining creativity with data-driven decision-making to deliver measurable business results.

Key Responsibilities

Digital Marketing

• Oversee the evolution of Stone Tile's digital presence: website, designer landing pages, product detail pages (PDPs), digital aftercare guides, and slab reserve campaigns.
• Lead content planning for social media, newsletters, and digital campaigns; ensure consistent brand voice and visuals aligned to gallery-esque positioning while tailoring content for B2B audiences and homeowners.
• Importantly, this role will also be integral to our digital performance marketing experience, requiring hands-on experience building and managing marketing assets within a Magento e-commerce environment (including templates, PDPs, and landing pages).
• Monitor analytics dashboards; optimize campaigns based on KPIs such as conversion, engagement, cost-per-lead, and ROI.
• Partner with external agencies to manage paid performance marketing campaigns, including setting goals, aligning budgets, and reviewing performance reports to ensure ROI targets are met.
• Coordinate with agencies on SEO / SEM strategies for both Magento and Shopify environments, ensuring recommendations align with business priorities and deliver improved search visibility and traffic quality.
• Collaborate with the VP of eCommerce and agency partners on conversion rate optimization (CRO) by reviewing A / B test results, funnel performance, and UX improvements, then applying insights to guide next steps.

Brand & Campaign Leadership

• Plan and execute national marketing campaigns, ensuring synergy across digital channels, social platforms, galleries, and trade show activations.
• Manage designer-focused initiatives such as The Edit and The Spotlight.
• Partner with Events & Hospitality on campaigns that integrate gallery activations with digital storytelling.
• Own campaign calendars, brand guidelines, and creative briefs, ensuring alignment across all channels.
• Track and report on campaign performance with post-mortems and recommendations for future improvement.

Content & Storytelling

• Translate product launches into compelling narratives across digital, print, and in-gallery signage.
• Oversee creation of photography, video, and editorial content that showcases Stone Tile products in aspirational, real-life design contexts.
• Develop and manage a centralized content library for use across web, social, and sales enablement tools.

Collaboration & Leadership

• Partner closely with the VP of eCommerce, Chief Customer & Gallery Officer, and President on strategic brand direction.
• Support cross-functional collaboration with sales, galleries, and operations to ensure marketing supports business performance and growth.
• Manage external agencies, vendors, and creative partners; negotiate contracts and ensure deliverables are on time and on budget.
• Provide guidance to junior staff or freelancers as the marketing function scales.

Qualifications

• Bachelor's degree in marketing, Communications, Business, or related field.
• Years of marketing experience (luxury, retail, design, or lifestyle industry preferred).
• Proven success managing marketing campaigns.
• Strong project management and organizational skills; ability to juggle multiple campaigns.
• Exceptional written and visual storytelling skills with a luxury brand sensibility.
• Analytical mindset with experience in Google Analytics, and campaign reporting.
• Demonstrated experience with Magento (or similar CMS / e-commerce platforms) including content updates, template creation, and campaign landing pages.
• Hands-on knowledge of performance marketing channels (Google Ads, Meta, SEO / SEM, CRO) and experience translating results into strategy.
• Collaborative leader who thrives in a fast-paced, entrepreneurial environment.

Work Environment

• Primarily office and gallery-based, with occasional travel to exhibitions, events, or client locations.
• May involve evening or weekend work to support gallery openings, events, or VIP client interactions.

Kindly send your application in PDF format.

Why Join Stone Tile?

Stone Tile was founded with a strong vision for high-end quality and design across the stone and tile industry. Our approach has been to provide clients with the cutting-edge in interior fashion for their designs. For thirty years, we have led the industry in providing the newest and highest quality slabs and tiles for our clients. With the goal in mind to only serve our clients with industry's best products and services, likewise we strive to surround ourselves with the best talent to help us get there.

We believe this is possible in part due to our elite team of hand-picked employees whom we have sought to nurture and support in all their personal and professional growth. We believe well-being and success go together, and so we strive to set clear and achievable goals for everyone at the company.

Perks and Benefits

We offer competitive perks and benefits packages for all our employees. We believe everyone deserves the stability they need to innovate at their highest capacity. Our packages include:

• Comprehensive health & wellness benefits
• Competitive compensation
• Community & personal development
• Flexible work schedules
• Rewards & recognition program
• Team bonding events
• Family care & support (parental leave)