Marketing Manager

Roadpost; Toronto; Hybrid; CAD 80,000 - 100,000; Full time

Job summary

A satellite communications company in Toronto seeks a Marketing Manager to lead integrated campaigns and optimize performance through AI-driven strategies. This role combines project management and marketing expertise to drive demand generation and enhance customer engagement across diverse channels. A focus on collaboration, creativity, and analytics is essential for success in this position. Join our dynamic team to shape the future of mobile satellite solutions.

Benefits

Competitive Pay

Performance Bonuses

Flexible Work

Comprehensive Benefits

Paid Time Off

Learning & Development

Inclusive Culture

Qualifications

• 5+ years of marketing experience in multi-channel campaigns.
• Experience in B2B and B2C tech or communications industries.
• Proven success in Account-Based Marketing strategies.

Responsibilities

• Lead integrated marketing campaigns across various platforms.
• Build automated email campaigns with behavioral triggers.
• Optimize campaign performance using analytics tools.

Skills

Demand generation

AI tools expertise

Project management

Analytical skills

Tools

Google Analytics

HubSpot

Tableau

Adobe Creative Suite

Job description

Marketing Manager

Driving pipeline growth through integrated, AI-powered campaigns

Why This Role Matters

At Roadpost, we believe that connectivity saves lives. Whether supporting backcountry adventurers or keeping remote workers safe, our mission is to provide reliable mobile satellite communications for those who venture beyond the limits of cellular networks.

As the company behind the award-winning ZOLEO satellite communicator, we’re proud to lead the mobile satellite solutions space, and we’re just getting started. Now, as we evolve into an AI-first organization, we’re investing in intelligent marketing strategies that connect with our customers in smarter, faster, and more personalized ways. That’s where you come in.

As Marketing Manager you’ll lead the end-to-end execution of B2B and B2C integrated campaigns—from influencer marketing and media partnerships to email automation and lead nurturing. This role reports to the Director, Marketing Operations. You’ll translate strategy into action - owning campaign planning, audience targeting, creative alignment, and performance optimization. Blending creative strategy with AI-driven performance optimization, you’ll fuel engagement, conversions, and revenue growth.

Your impact? Creatingscalable, measurable campaignsthat build demand, deepen loyalty, and drive sales across our brands—Roadpost, BlueCosmo, and ZOLEO. Learn more about the lives ZOLEO has helped protect here.

What You’ll Do

Lead Integrated Campaign Execution

• Lead the development and launch of integrated campaigns across email, social, media partnerships, influencers, and B2B/B2C channels.
• Identify, negotiate and nurture strategic relationships with key media outlets and influencers to amplify campaign reach, secure value-added coverage, and drive measurable engagement.
• Map campaigns to thecustomer journey - ensuring personalized, consistent messaging from awareness to conversion.
• UseAI-powered tools to enhance segmentation, optimize send times, personalize content, and predict conversion likelihood.

Drive Email Marketing & Lead Nurturing

• Build high-impact, automated email campaigns with behavioral triggers, segmentation, and scoring.
• UtilizeAI features in HubSpot and other tools to optimize performance, including A/B testing and predictive scoring.
• Use lightHTML and design tools (e.g., Adobe Creative Suite, Photoshop) to tweak email templates.

Measure, Optimize & Report Campaign Performance

• Define and own KPIs and analytics using platforms like Google Analytics, HubSpot, Tableau, and e-commerce reports.
• ApplyAI and predictive analytics to forecast campaign performance, detect anomalies, and reduce churn risk.
• Runmultivariate tests and use generative AIto iterate on messaging and creative assets.

Manage Influencer & Media Partner Collaborations

• Identify, evaluate, and negotiate with influencers and media partners aligned with campaign objectives.
• UseAI-based tools to assess influencer impact and audience fit.
• Leadco-branded initiatives and promotional partnerships to amplify campaign reach.

Collaborate Cross-Functionally

• Partner with Sales, Content, and Creative teams to align messaging and execution.
• Coordinate closely withB2B/B2C stakeholdersto support pipeline acceleration and revenue goals.

Enhance Workflow & Marketing Ops

• Streamline execution using AI-enhanced platforms(Identify process gaps and apply no-code automation tools to improve campaign velocity and team efficiency).
• Stay current on thelatest AI marketing trendsand integrate new tools and capabilities into the team stack.

Qualifications & Skills

Must-Have

• 5+ years of marketing experience with a focus on driving demand generation through multi-channel campaigns (email, influencers, media, content).
• Experience in B2B and B2C tech or communications industries.
• Proven success executingAccount-Based Marketing strategies.
• Hands-on experience withAI-enabled marketing tools (e.g., personalization, predictive scoring, automation) as well as generative AI tools for optimization.
• Strong analytical skills with fluency inGoogle Analytics, HubSpot, Tableau, and CRM tools.
• Comfortable withmarketing automation platforms and no-code workflow tools.
• Project-management excellence; comfortable juggling multiple concurrent launches.
• Collaborative, structured, and effective at managing cross-functional teams and partners.

Nice-to-Have

• Familiarity with HTML, email design, and creative tools like Adobe Creative Suite.
• Exposure toeCommerce analytics, including Amazon reporting platforms.
• Demonstrated ability tolocalise campaigns across multiple languages (e.g., English, French) and regions.
• Exposure to outdoor recreation channels.

What Success Looks Like

• Measurable growthin engagement, conversions, and qualified leads driven by integrated, intelligent campaigns.
• Clear use of AI/automation to reduce manual lift, improve campaign velocity, and increase personalization at scale.
• Improved customer retention and expansion by executingcampaigns that deepen loyalty, lift renewal rates and surface upsell opportunities
• Effective collaboration with Sales, Content, and Growth teams to drive aligned messaging and pipeline contribution.
• A data-first mindsetacross planning, execution, and iteration—where campaign decisions are backed by insight, not assumption.

What We Offer

• Competitive Pay: Market-aligned salaries that reflect your skills and impact.
• Performance Bonuses: Earn personal bonus and company rewards for delivering great results.
• Flexible Work: A hybrid model that balances collaboration and lifestyle flexibility.
• Comprehensive Benefits: Health, dental, and flexible spending accounts tailored to your needs.
• Paid Time Off: Vacation and sick days to help you rest, recharge, and stay well.
• Learning & Development: A continuous learning environment that encourages experimentation and includes access to a professional development budget.
• Inclusive Culture: A values-driven, collaborative, and supportive workplace.