Marketing Manager

Great Lakes Brewery; Toronto; On-site; CAD 104,000; Full time

Job summary

A local brewery in Toronto is seeking a Brand Trade Marketing Manager to lead strategic marketing initiatives. This role is vital for translating brand goals into successful programs to enhance brand presence and drive sales. The ideal candidate will have 3-5 years of experience in brand marketing, a collaborative mindset, and strong leadership skills. Responsibilities include overseeing marketing budgets, executing trade initiatives, and managing external partners. This full-time position offers a salary of $103,289.55 per year.

Qualifications

• Minimum 3-5 years of experience in brand or trade marketing.
• Ability to manage multiple projects simultaneously.
• Flexibility, creativity, and strong business acumen.

Responsibilities

• Develop and execute strategic marketing plans.
• Oversee brand consistency across all touchpoints.
• Lead trade marketing initiatives to support sales channels.
• Collaborate with Sales team for brand visibility.

Skills

Brand marketing experience

Trade marketing knowledge

Leadership skills

Project management

Collaboration

Job description

Brand Trade Marketing Manager

Posted on February 12, 2026 by Great Lakes Brewery

Role Purpose

GLB is seeking a strategic, creative, and results‑driven Brand / Trade Marketing Manager to lead the development and execution of brand and trade marketing initiatives. A critical role in translating brand strategy into impactful programs that support sales objectives, retail execution, and long‑term brand equity, and is an important in shaping the future of the GLB brand. This role is responsible for strengthening brand presence, driving sell‑through at retail and on‑premise, and ensuring cohesive brand storytelling at the consumer and trade level.

The Company

A fiercely independent owned and operated brewery, Great Lakes celebrated 38 years in the craft beer business in 2025, making us one of the oldest craft breweries in Ontario. Here at GLB we hold ourselves to the highest standards in both our passion for beer, customer service and quality of product. We believe that building strong relationships with our customers lays a foundation of trust, loyalty and authenticity.

Key Accountabilities and Activities

• Develop and execute a comprehensive strategic marketing plan aligned with GLB's business, sales, and brand objectives
• Provide leadership, mentorship, and direction to the marketing and experiences team, including the Art Director, Content Marketing Manager, and Experiences Team
• Oversee brand consistency across all trade‑facing and consumer‑facing touchpoints
• Lead trade marketing initiatives including POS, promotional programs, retail activations, and sales tools to support all sales channels
• Create, manage, and oversee the brewery's advertising and marketing budgets, including a dedicated marketing and advertising plan for the GLB Brewpub
• Collaborate closely with the Sales team to develop programs that drive distribution, visibility, and velocity at retail and on‑premise
• Manage the creation and deployment of marketing assets including point‑of‑sale materials, packaging support, sell sheets, and presentation decks
• Plan and manage marketing calendars, product launches, and seasonal campaigns
• Track, analyze, and report on the effectiveness of marketing programs, using insights to optimize future initiatives
• Manage external partners and vendors as required, including designers, printers, and promotional suppliers
• Support events, festivals, and key brand activations as needed
• Establish and maintain key media relationships and act as an additional spokesperson for GLB
• Collaborate closely with the General Manager and Senior Sales Manager, alleviating day‑to‑day brand and trade marketing responsibilities

Necessary Knowledge and Experience

• Minimum 3-5 years of experience in brand marketing, trade marketing, or related roles within CPG, beverage alcohol, or retail industries preferred
• Exhibits flexibility, creativity, curiosity, and sound business acumen to foster a positive, collaborative culture across the brewery and throughout our markets
• Demonstrated ability to manage multiple projects simultaneously
• Location: Toronto, ON
• Work location: On site
• Salary: $103,289.55 per year
• Terms of employment: Permanent, Full time
• Starts as soon as possible
• Vacancies: 1

Advertised until: 2026-03-13