Marketing Manager

Shepherds of Good Hope; Ottawa; On-site; CAD 70,000 - 90,000; Full time

Job summary

A leading not-for-profit organization in Ottawa is seeking a Senior Manager, People and Culture to lead donor-focused communications and digital campaigns. The ideal candidate will have a strong background in marketing strategies, donor engagement, and experience in the non-profit sector. This full-time role offers the opportunity to influence fundraising efforts and build brand awareness. Flexibility in hours may be required for donor events.

Qualifications

• 5+ years of progressive experience in marketing/communications roles.
• Demonstrated success in executing integrated marketing campaigns.
• Experience in the non-profit or fundraising sector preferred.

Responsibilities

• Develop and implement a comprehensive marketing strategy.
• Lead planning and execution of multi-channel donor campaigns.
• Manage social media strategy for engagement.

Skills

Marketing strategy

Campaign execution

Digital marketing

Storytelling

Project management

Education

Bachelor’s degree in Marketing, Communications, or related field

Tools

Google Analytics

Email marketing platforms

Social media management tools

Job description

Overview

You’ll join Shepherds of Good Hope (SGH), a leading not-for-profit organization serving individuals experiencing homelessness and vulnerably-housed people in Ottawa. SGH provides round-the-clock, comprehensive services across seven supportive housing, shelter, and programming locations, with a focus on trauma-informed and harm-reduction approaches.

You will be part of an inclusive environment with dynamic programs, offering fulfilling work with flexible schedules and opportunities to upgrade skills and advance your career. When you grow, we grow.

Job Summary

Job Title : Senior Manager, People and Culture. The role focuses on leading donor-focused communications, digital campaigns, and branding initiatives in support of fundraising and organizational mission, with emphasis on ethical storytelling.

Responsibilities

• Strategic Leadership
• Develop and implement a comprehensive marketing strategy to complement and advance fundraising goals.
• Work closely with the Senior Manager, Communications to align messaging with organizational priorities and donor engagement objectives.
• Build, protect, and grow the Shepherds of Good Hope Foundation brand across all donor touchpoints.
• Campaigns & Donor Communications
• Lead the planning, design, and execution of multi-channel donor campaigns (digital, print, direct mail, social media, email marketing).
• Develop compelling donor communications, including impact stories, stewardship materials, and campaign reports.
• Ensure consistent messaging that builds trust, conveys impact, and has a strong call to action.
• Digital Engagement
• Oversee digital fundraising and lead generation campaigns including website content, SEO / SEM, paid ads, and email automation.
• Manage social media strategy, ensuring timely, relevant, and engaging content that strengthens donor relationships and promotes fundraising initiatives.
• Track and analyze campaign performance to optimize results and ROI.
• Event Promotion & Support
• Collaborate with fundraising and events staff to develop marketing strategies that drive attendance, sponsorship, and donor engagement.
• Lead promotional campaigns for signature fundraising events, ensuring alignment with brand and fundraising goals.
• Work closely with colleagues across Fundraising, Programs, and Leadership to ensure integrated messaging.
• Represent the organization with professionalism and enthusiasm at internal and external events.

Qualifications

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
• 5+ years of progressive experience in marketing / communications roles.
• Demonstrated success in developing and executing integrated marketing campaigns that drive donor engagement and fundraising results.
• Experience with digital marketing tools (email platforms, social media management, Google Analytics, Google Ads, and other paid advertising).
• Strong storytelling, copywriting, and content development skills.
• Excellent project management skills; able to manage multiple priorities and deadlines in a fast-paced environment.
• Collaborative leadership style with the ability to inspire and support colleagues.
• Experience in the non-profit or fundraising sector preferred.

Working Conditions

Regular office hours are typically 8:00 am to 5:00 pm, Monday to Friday. There is an expectation of flexibility to meet fundraising needs that may occur during evenings and weekends for donor meetings or events. As a non-unionized employee, you will manage your time accordingly and utilize flexible working hours where needed.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Civic and Social Organizations

Note : This description reflects the responsibilities and requirements for the role as posted by Shepherds of Good Hope. It includes the core expectations for the Senior Manager, People and Culture position and related fundraising / marketing activities.