Marketing Manager

SHEIN; Markham; On-site; CAD 80,000 - 100,000; Full time

Job summary

A global fashion retailer is seeking an experienced Marketing Manager to build media partnerships and lead brand marketing initiatives. The ideal candidate should have 7-10 years of marketing experience, particularly in brand marketing, and be proficient in managing campaigns and teams. This role is crucial for driving the brand's marketing strategy in a multicultural context.

Qualifications

• 7-10 years of experience in brand marketing.
• Experience in managing large-scale campaigns.
• Familiarity with social media tools.

Responsibilities

• Build and manage media partnerships.
• Develop content strategy for brand marketing.
• Lead marketing strategy and initiatives.
• Manage local marketing events and team.

Skills

Media relations

Brand marketing

Cross-channel marketing

Social media expertise

Project management

Communication skills

Collaboration skills

Job description

About SHEIN: SHEIN is a global fashion and lifestyle e-retailer committed to making the beauty of fashion accessible to all. We use on-demand manufacturing technology to connect suppliers to our agile supply chain, reducing inventory waste and enabling us to deliver a variety of affordable products to customers around the world. From our global offices, we reach customers in more than 150 countries.

Founded in 2012, SHEIN works with outstanding, creative, and capable peers. We share an energetic and open culture for capable people to discern, work and ignite as a team.

To learn more about SHEIN, please visit https://ca.shein.com, follow our Instagram @shein_ca and Youtube @SHEINOFFICIAL.

Responsibilities

• Build and arrange media partnerships, managing and facilitating partnerships with local partners.
• Formulate the content strategy of the brand in different periods, and be responsible for the performance of brand marketing content, including but not limited to assets captured at branding events, lookbook shoots, marketing materials etc.
• Lead and collaborate with team members in the determination of marketing strategy, provide feedback and direction on priorities branding, positioning, communications and other marketing issues.
• Be able to lead and execute projects when needed, including but not limited to local branding events, influencer projects, lookbook shoots, PR initiatives, campus ambassador projects etc.
• Stay on top of industry news and trends, be able to recap and analyze best practices knowledge and insights after each project.
• Responsible for running of local team , including on-site management of local events, daily routine work and maintaining close communication with headquarters team. This may require to work during some evenings and weekends.

Skills and Qualifications

• Close relationships with local media holders and industry players, including talent agencies and networks, web portals, TV channels, magazines etc. Be able to integrate resources according to the marketing strategy.
• 7-10 years of experience in marketing field , preferably brand marketing, played crucial roles or was responsible for large-scale campaigns. Familiar with the whole process of marketing activity.
• Experience with implementing cross-channel/multi-channel marketing strategies, as well as experience with working in a multi-cultural environment.
• Familiar with social media platforms, able to leverage different tools to reach the acquired target.
• Demonstrated ability to keep projects on plan and on budget.
• Strong communication, logic, innovation, and collaboration skills.

SHEIN is an equal opportunity employer committed to a diverse workplace environment.