Marketing Manager

Sun Life; Markham; Hybrid; CAD 85,000 - 110,000; Full time

Job summary

A leading financial services firm in Canada is seeking a Marketing Manager for an 18-month contract. This role involves driving marketing campaigns, translating business needs into strategies, and creating client engagement plans. The ideal candidate has over 7 years of progressive marketing experience, excellent communication skills, and proficiency in digital marketing. Join a dynamic team that values diversity and offers a hybrid working environment focused on innovation and results.

Qualifications

• Minimum 7 years progressive marketing experience.
• Proficiency in building AEM campaigns.

Responsibilities

• Drive end-to-end delivery of marketing campaigns in various channels.
• Translate business asks into marketing strategies.
• Design Client engagement strategies to achieve business objectives.
• Own the go-to-market strategy for new insurance products.
• Manage requests for approval with Compliance / Legal.
• Lead in-depth reporting on campaign results.

Skills

Strong owners' mindset and bias for action

Experience with digital marketing in a direct marketing capacity

Marketing and digital data analytics

Ability to lead cross-functional projects

Communications skills (verbal and written)

Progressive copywriting and editing experience

Familiar with working on an agile team

Education

University or college degree in Marketing, Business or Communications

Tools

Tableau

Job description

Overview

You are as unique as your background, experience and point of view. Here, you'll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues – experts in their fields – who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll have new and exciting opportunities to make life brighter for our Clients – who are at the heart of everything we do. Discover how you can make a difference in the lives of individuals, families and communities around the world.

About Us

Sun Life hosts a talented team of marketers, process owners, and dreamers within our Client Experience Office. We turn raw ideas into real campaigns using a self‑contained, self‑governing group of experts who crave results. The Growth & Performance Marketing team within Sun Life's Client Experience Office holds a commitment to deepening its value to the Sun Life organization. We continue to enhance our client acquisition and lead generation capabilities while also supporting and building client engagement experiences for our Insurance Solutions business partners.

Position Summary

This is an 18‑month contract, and we’re looking for a Marketing Manager reporting into the Director of Retail Marketing – Insurance. In this role, you will combine strategic thinking with analytical rigor and a genuine curiosity to solve complex problems. You're driven to understand client behaviours, both spoken and unspoken, and the broader business landscape, bringing insight, collaboration, and strong organizational skills to everything you do. Together, we’ll build the client engagement strategies that will keep Sun Life ahead of the curve and support the individual life insurance business. This is a wonderful opportunity to gain a deeper understanding of digital marketing and harness your strategic and executional expertise.

Preferred Skills

• Strong owners' mindset and bias for action; proactively utilize resources to deliver results
• Experience with digital marketing in a direct marketing capacity (email, social media, online ads, push notifications, etc.)
• Experience with marketing and digital data analytics with the ability to distill meaningful insights and use them to solve problems
• Ability to lead cross‑functional projects and handle multiple priorities on time with excellence
• Communications skills (verbal and written) to effectively deliver complex information or ideas; ability to develop strong relationships
• Experience in progressive copywriting and editing, especially for digital tactics
• University or college degree in Marketing, Business or Communications; Manager, and reporting in Tableau
• Familiar with working on an agile team

Qualifications

• Minimum 7 years progressive marketing experience
• University or college degree in Marketing, Business or Communications
• Proficiency in building AEM campaigns

Responsibilities

• Drive end‑to‑end delivery, from ideation to execution to analysis, of marketing campaigns in channels such as email, web, mobile, and call centre etc.
• Translate business asks into marketing strategies.
• Design Client engagement strategies to solve business problems and achieve business objectives.
• Drive alignment to strategies through socializing them with key stakeholders and Subject Matter Experts.
• Own the go‑to‑market strategy for new Sun Life insurance products and initiatives, in an effort to drive business growth.
• Proactively identify ways for the business to gain competitive advantage through marketing opportunities including digital solutions, paid and earned media.
• Create a Client journey map by identifying key moments of truths and Client needs.
• Develop clear, relevant marketing content by collaborating with Copywriters and Designers while ensuring adherence to Sun Life brand guidelines.
• Manage requests for approval working with Compliance / Legal.
• Work with Data leads and Data analysts to create impactful target segments for campaigns, understanding Client profiles and selecting relevant criteria.
• Implement A/B tests for learnings where applicable.
• Lead in‑depth reporting on campaign results with a strong focus on insights and action plans.
• Develop relevant marketing documentation (strategy, briefs, results including metrics and success measures).
• Collaborate effectively with stakeholders to produce best‑in‑class effective marketing outputs.
• Collaborate with agile marketing teams on creative themes, communication strategies and program plans to deploy via electronic, web, print or video media.
• Build and manage strong relationships with our business partners and stakeholders.
• Contribute to ideation and brainstorming to help build innovative marketing solutions.

Diversity & Inclusion

Diversity and inclusion have always been at the core of our values at Sun Life. A diverse workforce with wide perspectives and creative ideas benefits our Clients, the communities where we operate and all of us as colleagues. We welcome applications from qualified individuals from all backgrounds.

Contact & Availability

We are proud to be a hybrid organization that offers our employees the choice and flexibility to work from both the office and virtually based on the needs of the business, our Clients and you. Several work options are available and can be discussed throughout the selection process depending on the role requirements and individual needs. We thank all applicants for showing an interest in this position. Only those selected for an interview will be contacted.