Marketing Leader

Idealogical Systems; Markham; On-site; CAD 60,000 - 80,000; Full time

Job summary

A vibrant marketing company in York Region, Canada, is searching for a Marketing Leader (Generalist) to enhance brand awareness and drive strategic, data-driven marketing initiatives. The ideal candidate will possess post-graduate credentials or equivalent experience and demonstrate exceptional communication abilities. Responsibilities include planning and executing marketing campaigns, advising leadership, and managing budgets. This role offers a competitive salary, a performance-based bonus, and comprehensive health and dental benefits.

Benefits

3-week vacation

Competitive performance-based bonus

Comprehensive health and dental benefits

In-house chiropractic services

In-house massage facility

Qualifications

• 2-4 years of experience in marketing or public relations.
• Ability to differentiate marketing strategies.
• Experience with digital marketing from start to finish.

Responsibilities

• Plan, execute, and report on marketing initiatives.
• Advise leadership on omni-channel client messaging strategies.
• Manage vendor MDFs and control the marketing budget.

Skills

Strategic marketing decisions

Written and oral communication

Digital marketing campaigns

Management of competing priorities

Attention to detail

Education

Post-graduate certification or degree in marketing/public relations

Tools

CRM (HubSpot)

Design tools (Adobe Canvas)

Job description

WHEN WAS THE LAST TIME YOU ENDED YOUR WORKDAY WITH A SMILE?

You spend 80% of your life at work, and you should be doing what you love with people you like doing it with, all while making a difference in your community.

How do we ensure that smile?

• We are fun people.
• We are people who take pride in being themselves and are confident in the help we bring to those around us.
• We get genuine joy from making others around us feel heard, helped, and happy.

If you know what we are talking about, then you are in the right place in your job search journey.

It's a great time to join our team and grow with us.

Idealogical has been in business since 1995. We have continuously worked towards giving our employees and clients access to all the tools and benefits of working with a larger firm while maintaining the empathy and nimbleness of a small business. We take pride in what we do, have a few laughs, stay relatively casual, and deliver best-in-class service.

Our company culture is everything to us, so please look at our core values and see if they speak to you before applying for this position.

Who are we looking for, you ask?

We are looking for a kickass Marketing Leader (Generalist) who gets it.

We have an amazing team and provide some of the best service in the business, but no one knows about us. Its going to be your job to fix that. This role is for you if you know how to make strategic, data-driven creative decisions. Every day, you will help us tell the world that Idealogical is the place to be for prospective clients, existing clients, prospective employees, and vendors.

You will plan, execute, and report on our marketing initiatives, plan our campaigns, write content, run events and more.

WHAT WILL YOU BE DOING

In this role, you will report directly to our President, and you will be responsible for the following:

• Responsible for ROI-focused marketing initiatives.
• Advise the leadership team strategically and tactically on positioning Idealogical from an omni-channel standpoint, including client messaging, creative collaterals, lead generation, SEO and social media strategy, to achieve business objectives.
• Lead cross-functional priorities and resource allocation relative to each program, project and/or initiative.
• Build, maintain, report and action a annual marketing calendars within a continuous planning cycle.
• Manage vendor MDFs and control marketing budget.

WHAT YOU BRING TO THE TABLE

Must-Have Skills & Qualifications

• A marketing/ public relations post-graduate certification/degree or 2-4 years of equivalent experience.
• Ability to plan, execute and report compelling marketing strategies that help Idealogical differentiate from our competitors.
• Exceptional ability to develop original and high-quality print and digital content with strong CP style efficacy.
• Experience with running digital and email marketing campaigns from start to finish.
• Have exceptional written and oral communication skills.
• Ability to manage multiple competing priorities.
• Executive reporting and presentation Skills.
• Highest level of attention to detail.
• Legally able to work in Canada.

Nice To Have Skills & Qualifications

• Experience in B2B marketing especially in the managed services world.
• A desire to mentor, guide and motivate other team members to help them succeed.

Key To Succeed in This Role

• Agility in accommodating competing priorities.
• Collaborate with subject matter experts from across the company to brainstorm ideas, develop messaging, and build compelling messaging and collaterals.
• Knowledge and experience with design tools Adobe Canvas etc.
• Unique ability to help the leadership team see the value in marketing efforts.
• Experience working with CRM (HubSpot) and CMS.
• Superior problem-solving skills.

Application Requirement

• Cover letter
• Resume
• Portfolio
• Code Word: FujiFilm

WHAT CAN YOU EXPECT OF US

By joining Idealogical, you will work with some of the industry's brightest and most experienced people in an environment where you are challenged to be the best in everything you do. Idealogical is where you can grow and develop your career in a meaningful way.

We have folks that have been with us for 5 years, 10 years, 15 years and 28 years. Our team members rarely leave us.

Our team is everything to us and we take care of our people like we expect you to care for our clients. We foster sustainable growth, good health and overall well-being and strive hard to make you feel heard, helped, and happy.

How we make you feel heard?

• Anonymous feedback system led by the president to make continuous changes and improvements to solidify our already strong company culture.
• Recognition for being a team player reflected in weekly monetary wins in the form of peer praises.
• Recognition for being an exceptional employee with opportunities to win 6 different awards at our annual holiday get together.

How we make you feel helped?

• Distinct monthly outings infused with competitive team games, good food and great conversations.
• In-house Chiropractor services provided by our trusted health practitioner, who uses cutting-edge tools and techniques to maximize your health.
• In-house Massage facility where you can take a break during the day and relax.
• An organization-wide group of people who looks out for you and goes above and beyond to help each other succeed.

How we make you feel happy?

• Competitive base salary.
• Competitive performance-based bonus plan.
• 3-week vacation to start
• Comprehensive health and dental benefits.
• State-of-the-art office space carefully designed to help you transition from the fatigue caused by work-from-home settings (currently under construction).

If you have made it this far on the page, it tells us you are interested in working with us, and we would love to hear from you!