Marketing Director, Insurance Product Growth

RBC; Mississauga; On-site; CAD 100,000 - 130,000; Full time

Job summary

A leading Canadian bank is seeking a Marketing Director for an 18-month maternity leave contract. In this role, you will lead product marketing strategies for a diverse insurance portfolio, managing a team to drive both B2B and B2C initiatives. Responsibilities include developing go-to-market strategies, empowering sales teams, fostering cross-functional collaboration, and driving innovation. Ideal candidates will have over 10 years of marketing experience, with strong leadership communication skills required to excel. This role offers a chance to enhance brand loyalty and client engagement.

Benefits

Development opportunities

Dynamic work environment

Collaborative team culture

Qualifications

• 10+ years in marketing, preferably in insurance or financial services.
• Proven success in product marketing and B2B/B2C campaigns.
• Ability to lead and develop high-performing marketing teams.

Responsibilities

• Develop marketing strategies for insurance product lines.
• Enable sales teams with tools and insights for lead generation.
• Mentor marketing team and maintain strong stakeholder relationships.

Skills

Product Marketing Leadership

B2B Engagement

B2C Campaign Development

Strategic Thinking

Exceptional Communication

Job description

A leading Canadian bank is seeking a Marketing Director for an 18-month maternity leave contract. In this role, you will lead product marketing strategies for a diverse insurance portfolio, managing a team to drive both B2B and B2C initiatives. Responsibilities include developing go-to-market strategies, empowering sales teams, fostering cross-functional collaboration, and driving innovation. Ideal candidates will have over 10 years of marketing experience, with strong leadership communication skills required to excel. This role offers a chance to enhance brand loyalty and client engagement.