Marketing Director

Retrokid; Pickering; Hybrid; CAD 110,000; Full time

Job summary

A pop culture brand company in Pickering, Ontario, is seeking a Director of Marketing to oversee the marketing strategy and lead high-impact campaigns. The role involves managing the marketing department and driving financial objectives through comprehensive brand plans. The ideal candidate will have experience in CPG and retail, along with expertise in e-commerce. This position allows for a hybrid work model, combining in-office and remote work, with competitive perks including employee discounts and opportunities for personal growth.

Benefits

Employee discounts on products

Monthly cell phone compensation

Mental health day allowances

Paid vacation and sick days

Paid day off on your birthday

Flexible hours

Opportunities for personal growth and development

Qualifications

• 4-5 years’ experience as a Marketing Director or Senior Marketing Executive.
• Expertise in managing P&L and driving financial results.
• Ability to articulate strategic direction and manage multiple projects.

Responsibilities

• Oversee the development of marketing funnel and brand strategy.
• Manage creation and deployment of high-impact marketing campaigns.
• Lead the Marketing department and ensure timely execution of campaigns.

Skills

Leadership

Interpersonal skills

Commercial acumen

Communication

Project management

Tools

Google Analytics

Klaviyo

META Ads Manager

MS Office

Job description

Director of Marketing – Retrokid Inc.

Full-time, in-office/remote hybrid

$110,000 annually

Company Description

Founded in 2019, Retrokid has quickly become one of North America’s fastest growing pop culture brands celebrating childhood memories, forgotten favourites, authentic collaborations, timeless designs, original product designs, and elevated apparel.

Partnering with some of the industry’s biggest studios, Retrokid has seen incredible success merchandising classic brands including Harry Potter, Sesame Street, Fraggle Rock, The Flintstones, and has become the leading partner to re-establish forgotten brands like The Big Comfy Couch, Arthur, SCTV, and Polly Pocket.

With a strong focus on selling emotion and curating childhood memories through premium apparel and accessories, Retrokid is poised to change the pop-culture landscape with expansion into larger studio collaborations, live events, extended product lines, and one of a kind pop-up experiences.

Job Description

As our Director of Marketing, you will oversee and lead the development of all aspects of our marketing funnel and brand strategy throughout the company. Reporting directly to the CEO, you will manage the creation and deployment of high-impact campaigns, foster high-profile licensing relationships, translate market intelligence to actionable sales and product strategies, and deliver integrated marketing plans that meet company objectives and financial targets. This role is for a senior marketing executive who thrives in a fast-paced environment, with a strong retail marketing or CPG background, DTC e-commerce experience, and an all-in leader who’s willing to get their hands dirty.

The Director of Marketing will manage the Marketing department, including a Marketing Manager and Social Media Manager, ensuring all licensed brand collections and go-to market campaigns are delivered on time, on budget, and on brand. The right candidate has senior-level experience creating comprehensive marketing strategies that deliver highly charged, emotional responses from our customers, increasing acquisition and conversion. We’re specifically looking for someone who can translate their superpowers of influence and storytelling into repeatable marketing tactics resulting in significant sales performance.

At Retrokid, we bring passion and beloved memories to every brand we work with. It’s equally important that our staff live and breathe our industry, meaning a deep understanding of North American pop culture and nostalgia, is of vital importance to this role.

Responsibilities

• Develop and own multi-year (1–3 year) and annual brand plans that translate business objectives into clear priorities, marketing roadmaps, and measurable targets.
• Establish and refresh brand foundations and guidelines: aspiration, positioning, target consumer, and proof points that drive distinctiveness and relevance.
• Develop the strategic direction, business performance, market share expansion, and execution of the category marketing plans across all channels.
• Define and manage the overall brand strategy and go-to market blueprint throughout the entire sales & marketing funnel and customer journey from acquisition to post-purchase.
• Full P&L accountability and responsibility for delivering volume, margin, and market share goals.
• Build and manage budgets, track financial performance, and drive cost and margin improvement initiatives.
• Lead end-to-end commercialization and success for all product innovation and performance, pack changes and pricing actions, balancing growth and margin tradeoffs.
• Define KPIs and measurement frameworks to assess campaign and product performance.
• Foster strong relationships with studio licensing partners and 3rd party external agencies at the senior leadership level.
• Lead cross-functional teams (marketing, finance, supply chain, sales, product) to deliver omnichannel activations that help grow the brand.
• Partner with sales team on forecasting, channel marketing initiatives, promotional and seasonal offers to ensure financial objectives are met.
• Partner with product team on road mapping and with supply chain/operations on capacity, quality and cost issues to ensure flawless commercialization.
• Ensure the product portfolio meets consumer and customer needs while delivering margin, volume and profit expectations.
• Collaborate with creative teams to align channel strategies with business objectives.
• Experience leading annual business reviews & planning processes to assess current business and opportunities.
• Manage, mentor and develop direct reports; create a culture of ownership, accountability and continuous improvement.
• Communicate clearly and effectively with stakeholders and senior leadership.

Requirements

• 4-5 years’ experience as a Marketing Director or Senior Marketing Executive role.
• 4-5 years’ experience working with licensed brands or studio partners.
• 4-5 years' experience in CPG or consumer retail products.
• 1-2 years’ experience in e-commerce, email and SMS, paid ads and Google SEO.
• Strong interpersonal skills with the ability to present ideas clearly to clients and internal stakeholders.
• Strong commercial acumen with experience owning a P&L, building budgets and driving financial results.
• Experience managing the full marketing mix (product, price, place, promotion) and coordinating cross-functional commercialization.
• Excellent communication and stakeholder management skills; comfortable presenting to senior leadership.
• Understanding of customer strategies and motivations, and applies insights to support marketing planning process & initiative execution.
• Demonstrates big picture thinking with an ability to clearly articulate a strategic direction, justified with sound fact-based rationale.
• Solutions-based thinker who thrives in a fast-paced work environment.
• Advanced familiarity of current and nostalgic pop culture from the ‘80s, ‘90s, ‘00s.
• Familiar with Klaviyo, META Ads Manager, Triple Whale, Google Analytics.
• Familiar with MS Office: Excel, Outlook, Powerpoint, Slack, Canva.
• Exceptional verbal and written communication skills.
• Ability to manage multiple projects concurrently while maintaining deadlines.
• Availability to respond to issues and crises outside typical business hours.
• Valid passport with the ability to travel throughout North America.
• Must be able to travel to Pickering, Ontario at least 3-days per week, in-office.

Perks

• Employee discounts on all products and collections.
• Monthly cell phone compensation.
• Mental health day allowances.
• Paid vacation and sick days.
• Paid day off on your birthday.
• Flexible hours to accommodate your life outside of work.
• Opportunities for personal growth and professional development.