Marketing Coordinator

Peavey Mart; Red Deer; On-site; CAD 45,000 - 60,000; Full time

Job summary

A leading retail company is seeking a creative Marketing Coordinator based in Red Deer, Alberta. This 6-month contract role involves supporting digital marketing campaigns, creating compelling visual assets, and optimizing PPC advertising efforts. Ideal candidates will have a background in marketing or graphic design, strong organizational skills, and a passion for brand storytelling. This position offers the opportunity to transition into a permanent role for a high-performing candidate.

Qualifications

• 1–3 years of experience in a marketing or digital marketing role, preferably in retail.
• Strong visual design skills with a portfolio demonstrating relevant work.
• Excellent organizational skills with the ability to manage multiple projects.

Responsibilities

• Support B2C marketing campaigns and drive customer engagement.
• Assist in setup and optimization of PPC campaigns.
• Design high-quality creative assets for various channels.

Skills

Digital marketing

Graphic design

Copywriting

SEO

PPC campaign management

Research

Social media marketing

Education

Diploma or Bachelor’s degree in Marketing, Graphic Design, Communications or related field

Tools

Adobe Creative Cloud

Email marketing tools

Canva

Shopify

Microsoft Office 365

Job description

We are seeking a creative and detail-oriented Marketing Coordinator to join our team. This role is ideal for someone who is passionate about digital marketing, is fueled by creativity and design, thrives in a fast-paced environment, and loves bringing consumer-focused brand stories to life. You will support day-to-day marketing execution with a strong emphasis on designing compelling visual assets that drive awareness, traffic, and sales across digital and in-store channels. This is a 6-month contract role with possibility for expansion into a full-time, permanent position for the right candidate.

Responsibilities

Marketing Campaign Support (40%)

• Support B2C marketing campaigns across retail, e-commerce, and social channels to drive customer engagement and conversion.
• Assist in creation and deployment of external content channels including social media and email marketing.
• Assist in executing in-store promotions, product launches, and local initiatives.
• Excellent copywriting skills with an ability to maintain consistent brand tone and voice across a variety of channels.
• Strong research skills to identify trends, customer needs, and competitive positioning; contribute to strategic planning.

Digital Advertising Coordination (40%)

• Support the setup, execution, and optimization of PPC campaigns (e.g., Google Ads, paid social platforms) including ad creative, copy alignment, and budget pacing.
• Assist with SEO initiatives, including keyword research, on-page optimization, meta data creation, image optimization, and content recommendations.
• Monitor campaign performance metrics such as CTR, CPC, conversions, and ROAS; provide insights and recommendations for improvement.
• Maintain and update digital product and campaign content to support search visibility and conversion performance.

Graphic Design & Content Production (20%)

• Design high-quality creative assets including print flyers, product signage, social media graphics, email banners, web assets, promotional packaging, and branded merchandise.
• Maintain brand standards across all deliverables to ensure a consistent and cohesive brand presence.
• Prepare final artwork files and manage production requirements for print and digital outputs.
• Source, edit, and optimize product imagery and lifestyle photography.
• Collaborate with internal stakeholders to produce seasonal campaigns, product features, and customer engagement materials.

Bonus Skills

• Experience using email marketing or marketing automation tools.
• Familiarity with Canva or similar quick-turn design tools.
• Experience with photography, videography, or motion graphics.
• Knowledge of website content management systems, including Shopify.

Experience

• Diploma or Bachelor’s degree in Marketing, Graphic Design, Communications or related field, or equivalent documented experience.
• 1–3 years of experience in a marketing, graphic design, or digital marketing role, preferably within retail, consumer goods, or e-commerce.
• Proficiency in Adobe Creative Cloud (InDesign, Photoshop, Illustrator).
• Working knowledge of digital advertising platforms and performance tracking tools
• Strong visual design skills with a portfolio demonstrating retail or consumer-focused work.
• Understanding of social media best practices and consumer marketing principles.
• Understanding of SEO principles and keyword optimization.
• Excellent organizational skills with the ability to manage multiple projects and deadlines.
• Strong communicator with a collaborative, team-oriented approach.
• Proficiency with Microsoft Office 365 programs, including SharePoint.