Marketing & Communications Coordinator

Town of Oakville; Oakville; Hybrid; CAD 60,000 - 80,000; Full time

Job summary

A community-focused library organization is seeking a Marketing and Communications Coordinator to enhance its brand presence through engaging content and campaigns. The role requires creativity, excellent communication abilities, and experience in marketing strategy execution. Responsibilities include developing integrated marketing campaigns and managing social media platforms. Candidates should have a strong foundation in communication, preferably with a background in Marketing or Public Relations. This position offers a hybrid work arrangement after probation. Compensation ranges from $38.94 to $45.80 hourly.

Benefits

Hybrid work arrangement

Professional growth opportunities

Engaging work environment

Qualifications

• Minimum 2 years of experience in Marketing and Communications.
• Demonstrated experience with reporting and analytic tools.
• Experience with content creation on social media.

Responsibilities

• Coordinate and develop content that aligns with the Library’s brand.
• Design and execute integrated marketing campaigns.
• Manage social media engagement and communication.

Skills

Creative thinking

Communication skills

Social media management

Data-driven analysis

Multitasking

Customer service

Education

University or college education in Communications, Public Relations, Marketing or Journalism

Tools

Microsoft Office

Adobe Creative Suite

Google Analytics

Mailchimp

Social media platforms

Job description

Employment Status: Permanent Full-Time (CUPE 5348)
Reason for Vacancy: Departure
Hours: 35 hours per week. Primarily Monday – Friday with occasional evenings and weekends as required.
Primary Location: Central Branch. Some travel to various library sites and external events will be required. Hybrid work arrangement may be considered after probation.
Rate of Pay: $38.94 - $45.80 hourly
Posting Status: Open to all current OPL employees and external applicants

The Marketing and Communications Coordinator is a highly creative professional responsible for helping translate the Oakville Public Library (OPL) brand story into compelling and engaging content and campaigns. You will collaborate with cross-functional teams, bringing ideas to life and ensuring that our content aligns seamlessly with our overarching marketing and communication strategies. Through effective storytelling, your work will help drive the Library’s strategic mission to "bring together people, information and ideas to enrich lives and build healthy communities." The role requires creative thinking skills and agile learning abilities.

Additionally, this position provides day-to-day support and administration for marketing and communication programs, campaigns, and tools. The Marketing and Communications Coordinator is part of the Integrated Marketing and Communications team within the Innovation and Integration department at OPL.

What will you do?

• Work closely with the Manager and cross-functional teams to coordinate, develop and execute content and campaigns that align with the Library’s overarching brand and marketing strategies.
• Design and execute integrated marketing and promotional campaigns, communications and documents based on data-driven decisions, key performance metrics and indicators.
• Produce monthly, quarterly and annual reporting with metrics tracking, benchmarking, analysis and evaluation of the Library’s marketing and communications initiatives, brand presence effectiveness, and audience engagement.
• Create, publish, and curate relevant, engaging, and high-quality audience-specific content using written copy, graphic elements, photos, and videos.
• Developing social media campaigns to encourage engagement and raise awareness of Library initiatives to online audiences.
• Coordinate the planning, development, and distribution of email marketing campaigns and newsletters.
• Coordinate the planning, development and launch of Google Ad campaigns as required.
• Contribute to the marketing and communications strategy including evolving social media and digital marketing trends.
• Collaborate with team members to gather input and feedback, and refine content to meet brand guidelines and audience expectations.
• Manage daily community and audience engagement on OPL’s social media platforms, and other related digital platforms. This includes fostering meaningful interactions, responding to inquiries, and cultivating relationships with our audience to enhance brand reputation. As well, respond to inquiries from the media and the public as necessary.
• Proactively identify and manage emerging issues pertaining to the Library’s reputation.
• Coordinate an editorial calendar to manage content for various marketing and communication channels.
• Planning, measuring, and reporting on effectiveness of paid social media campaigns.
• Identify trends, relevant news, influencers and other opportunities in the social media space, to help to increase OPL’s brand awareness and voice.
• Maintain professional knowledge and awareness of industry best practices, trends, multimedia platforms, and content creation tools to bring innovative ideas to the team.
• As identified by the Manager, serve as the primary administrator of various marketing and communication platforms and tools, including user support.
• Work closely with internal partners, representatives at the Town of Oakville and other external community partners to successfully execute marketing and communication initiatives, as directed by the Manager, Integrated Marketing & Communications.
• Assist in the planning and execution of events in the community and at the Library.
• Represent the Library at events and other engagements as a participant or coordinator.
• Support the Integration and Innovation team to meet goals related to outreach, fund development, community engagement, and community information.
• Assist with other duties as assigned.

Is this a good fit for you?

• Demonstrate the ability to multitask and prioritize in a growing and changing workplace.
• Ability to quickly adapt to new content creation tools and platforms emerging in digital and social media spaces.
• Design and execute diverse campaigns for different targeted audiences, as informed by data-driven analysis.
• Think creatively with a strong attention to detail, utilize strong written and verbal communication skills and exceptional storytelling skills with the ability to convey complex messages in a compelling and accessible manner.
• Experience with digital, social media and artificial intelligence platforms and trends, to create engaging content and campaigns tailored for different channels.
• Experience with writing for digital and social media platforms.
• Experience with content creator and influencer marketing.
• Ability to evaluate and change priorities daily and to perform efficiently within a fast-paced team environment.
• Strong service approach in working with people both inside and outside of the Library.
• Bring improvements through innovative solutions, approaches, products, or services.
• Embrace change to support the continuous growth of the Library.
• Exercise sound judgement and obtain all relevant facts before making decisions.
• Be comfortable to appear on-camera for photo and video content.

Your experience and educational background:

• University or college education in Communications, Public Relations, Marketing and/or Journalism.
• Minimum 2 years of experience in the Marketing and Communications field.
• Strong proficiency in Microsoft Office (Word, Excel, PowerPoint), web management and digital databases, and intranet tools like SharePoint.
• Strong proficiency with social media management, social media advertising platforms, and content creation on Facebook, Instagram, X/Twitter, LinkedIn, YouTube and other channels.
• Demonstrated experience with reporting and analytic tools, such as CRM dashboards, social media dashboards, Google Analytics, Bit.ly, Linktree and other platforms.
• Demonstrated experience with email marketing, with platforms such as Constant Contact, Mailchimp or other CRM platforms.
• Demonstrated experience with creative software including, but not limited to, Adobe Creative Suite, Canva, photography editing tools, video editing software, and AI-powered tools.
• Demonstrated experience with photography equipment and tools.
• Demonstrated experience with event coordination.
• Customer service experience.
• Industry knowledge of library sector, municipal government, and not-for-profit sector considered an asset.

Who are we?

Oakville Public Library strives to fulfill our mission of cultivating discovery and creativity in every phase of life. We are focused on exceptional customer service to meet the needs of the children, youth, adults, and seniors utilizing our physical or online services. We continue to be agile in our mandate to meet the needs of the residents of Oakville.

What is it like to work at Oakville Public Library?

It’s challenging, stimulating, and hugely rewarding. Our positions offer tremendous diversity and excellent opportunities for professional growth. Every day, we commit to providing access to tangible resources and programs that inspire, encourage, and provoke thought for the residents of Oakville.

Oakville Public Library uses the Town of Oakville’s recruitment software. The Town’s recruitment software includes elements of artificial intelligence to assist in the screening and short-listing of qualified candidates.

Applications will be accepted online at opl.ca in the current opportunities section no later than midnight on January 19, 2026.

Oakville Public Library is an equal opportunity employer and is pleased to accommodate individual needs in accordance with the Accessibility for Ontarians with Disabilities Act, 2005 (AODA) within our recruitment process upon request. If you require accommodation at any time throughout the recruitment process please contact Human Resources at [e-mail].

A Police Record Check will be required for all employees and volunteers of the Oakville Public Library. Successful applicants must submit the Police Record Check (dated within the last six months) prior to or on the first day of employment.

Oakville Public Library endeavours to provide a safe environment for all its employees. We thank all applicants for their interest, however, only those candidates considered for an interview will be contacted.